Read works of Gao Jianhua at 百家争鸣 | |||
Major works: "View from the foreign state-owned enterprises reform," "multinational manager in the eyes of the Chinese state-owned enterprises," "multinational Winning Strategy", "Measuring business-7 standard," "What has brought multinational corporations," " standing on the edge of the Chinese market - a confession, director of foreign markets, "" Cola, go "" user's needs is our goal? "" Why price promotions company? "," another thought to the question, "" Network Economy question "" not to win "" Why should fight side by side with the opponents, "" sales funnel and sales management "" industry, a sign of the market, "" reputation and overall customer experience, "" total customer experience run-off market, "" dancing in the rules ", the" credibility of the expense, "the article," marketing strategy, competitive advantage and sustainable development of enterprises "VCD sets, a total of 10 a disc, 600 minutes, in March 1999 issue of education in the country 18 broadcast of legitimate circulation of more than 6,000, more than 100 million viewers. "marketing and sustainable development of enterprises" VCD set, a total of 16 disks, 900 minutes, released in May 2000, has started throughout the country more than 20 educational TV stations and other broadcast, circulation of over 4000 genuine, more than 50 million viewers
Well-known experts in marketing strategy Shi Zhanpai
Research fields:
Corporate Culture and Leadership
Individual Books:
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