Design Design
Man change the world through the work to create civilization and to create material wealth and spiritual wealth, most basic, most important is the creature creation. Pre-design activities is the creation of the program, you can plan the activities of any creation of technical and planning process to understand the design.
Means that there are goals and plans of the creative act, the majority of commercial properties, a small number of properties for the arts.
According to the definition of industrial designer Victor Papanek, Design (design) is to build a meaningful order to pay intuitively conscious effort. More detailed definition is as follows:
The first step: understanding the user's expectations, needs, motivations, and understand the business, technology and industry's needs and constraints;
Step two: know these things into the product of planning (or the product itself), allowing for the form, content and behavior to become useful, can be used, desirable and economically and technically feasible. (This is the meaning of the design and basic requirements of the host)
This definition can be applied to all areas of design, though in different areas of focus in form, content and behavior are different.
Description
The simplest definition of design is a "creation of a purpose to act."
But the design is a profession. For example, there are scenes in the film industry to design a job in the printing industry, there is packaging design post. The difference is that the English use, English Designer word used in Chinese design and designers can jointly address the two words. Yan Shen by the word design as there are quite a number of theories and issues in order to design a social environment for the professional design world often is called.
Design industry for Europe and the United States has a long history of national development theory, design history and theories so often to Europe and the United States of industrial design, architecture design for the two main.
Because of the design behavior is generally interpreted as a clear goal, so the meaning of modern design will create the opposite, known as random, random, etc..
In the West, the design of large systems, often Architecture building to call. Here refers to a specific building is not architecture, but rather an abstract description.
The type of design
Quite a variety of design types, listed below, an older, more well-known variety of design. See more design types designed the following directory
Great type system
Industrial Design Industrial Design
Environmental Design Environmental Design
Architectural Architure Design
Interior Design Interior Design
Interior design school of art and style
Since centuries, the history of interior design and style of course has its own internal development mechanism, but it is closely related with social development, basic development to keep pace. Europe, for example, the ancient Greek city-state phase occurred during the protection of buildings and temples of God's interior, a pure consumption of a large Roman public building, the medieval religious buildings and so on, history has also created a unique art of interior design schools and styles.
Ancient Egypt
Ancient Egypt lived mainly by agriculture, the Egyptians believed that gods and the afterlife with a large number of stone temples and the king tomb chamber (upper class built with brick homes, civilians digging holes for the bedroom, with branches painted mud walls). Wang tomb chamber walls and ceilings are mostly covered with decorative murals and designs. Burial goods unearthed in a large number of furniture, such as: armchair, folding chair stool, bed, tables, and Taiwan. Most of the back in the chair armrests carved legs and inlaid gold and silver color imposed and elephant feet. Constructed with wooden furniture, wooden bar connection means, and has tongue and other practices. Reflects the ancient Egyptian superb woodworking skills.
Roman Style
Roman republican period, Roman militant, reflected in the cultural arts have simple, precise style. After 31 years of age the year the emperor, as material wealth and slave labor, the nobility began luxury. Column in the typical home court for the column, there are around two courtyards, the central vestibular reception room with large skylights, used for family members after the court rooms, the central house for the worship of ancestors and with God, and a master's reception room.
Roman Furniture Pompeii unearthed from Italy and marble furniture, metal furniture, and murals can be seen from the various driving wood chair legs, chairs, tables, cabinets and so on. Similar to the ancient Greek bishop's seat, curved legs of the chairs outside. 5 to 6 century, the early Middle Ages, Roman style and local characteristics, the combination of the Roman style. 11 ~ 12th century, the prevalence of religious buildings, the Roman basilica style church from Europe evolved, thickening of the walls of the Roman arch construction, building thick produced by solemn beauty, and the church building windows small, very dark room caused by indoor sculpture in relief decoration of mystery, this their artistic characteristics.
European Gothic
European Gothic style derived from 12 ~ 13 century, when the new religion to the vertical arrangement of interior pillars and columns between the tip of the small flower box arch up the hole, the upper window line of flame-shaped pin decorated paper spread, linen , spiral and other decorative patterns to create an atmosphere of religious supremacy of the serious mystery. Late 14th century, wealthy European economic development, general interior decoration to shape gorgeous, rich colors, bright and Development, the United Kingdom more wealthy, the general public's residence colorful effects and the pursuit of China and the United States pay attention to the decoration, accompanied by imitation in the foot arch line of furniture typical practice.
European Renaissance
European Baroque, Rococo
Modernism and Postmodernism
Postmodernism School and the local Art Deco style, distinct from the local style, performance art in the environment is more stimulating, often people have the perception of stage art.
Public Art and Design Public Art Design
Landscape Design Landscape Design
Advertising Design Advertisement Design; often only advertising on behalf of the said.
Fashion Design Fashion Design
Make-up Design Cosmetics Design: Design of regular, also known as beauty salons.
Active species
The following areas of the two are often very similar, but the scope of the present communication design for very flexible, in the academic development of extremely fast. Package Design Package Design is also grouped under two categories.
Communication Design Communication Design is sometimes referred to as Communication Arts Communication Arts or Visual Communication Design Visual communication
Graphic Design Graphic Design
Image Design VI Design
Rise of the types of modern
Information Design Information Design
Web Design Web Design
Interaction Design Interaction Design (also known as interaction design)
Animation Design Animation Design
Interface Design Interface Design
Universal Design Universal design (universal design or full design)
Types to be sorted out
3D Design 3D Design: is a wide range of species, but not commonly used in three-dimensional designs, mostly computer animation, industrial and architectural design of three-dimensional model as the main creative projects.
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Appendix:
Design is an aesthetic activity, successful designs are generally artistic. But Art is a means of design, not the design task. Design task is to achieve the designer's intent, the designer's intent is to show the United States. To create beauty.
Web design task is to show themes and designers to achieve the function. Different nature of the site, design tasks are also different. Formally, the site can be divided into the following three categories.
The first type of information the site, like Sina, Netease, Sohu portal. Such sites provide a wealth of information for visitors, and more traffic. Therefore need to pay attention to page segmentation, structure reasonable, page optimization, interface pro-and so on.
The second type is the combination of information and image sites, like some of the larger companies, universities and other domestic. The design of these sites are higher, it is necessary to ensure that the requirements of information type sites, while also highlighting the enterprises and units of the image. Point of view on the current situation, however, such sites are crudely suspect.
The third category is the image of the class Web site, such as small and medium sized companies or units. Such sites is generally small, while others have a few pages, need to implement the functionality simple, web design companies the main task is to highlight the image. The art of the designers of these sites require a higher standard.
Of course, this is the whole point of view, but also a concrete analysis of specific situations. Different sites should be treated differently. Do not forget the most important point is that the requirements of customers, it also belongs to the design task.
Defined the design of tasks, then want to do is how to accomplish this task.
Design (design) means the art director and graphic designer how to _select_ and configure an advertising art elements. Designers to _select_ specific elements of art and its unique way for them to be combined, this style of _set_ design - that is a thought or image expression.
Graphic design commonly used technique of expression
When you look through this edition-style crisp, color jumps, text flowing beautifully designed magazine, you have a kind of love the feeling, even if the text of which you do not have any interest in, and some fine advertising attracts you. This is the graphic design of the charm, it can a concept, an idea through exquisite composition, layout and color, to convey to people who see it. In fact, have some graphic design as long as the law of flexibility, we can also make a wonderful design. This series of articles will introduce you to more than ten kinds of common graphic design technique, want to help you.
First, the basic concept
(1), Graphic Design
Graphic design is different from the basic graphics, according to certain rules in the plane to form patterns. Mainly within the scope of two-dimensional contour maps and land demarcation line between the image portrayed. The performance of three-dimensional graphic design by the sense of space, not a real three-dimensional, but merely graphic visual guide to human form the illusion of space.
(B), graphic design terms:
1. Harmony: From the narrow sense, understanding, harmony and contrast graphic design is the unity between the two is not a boring monotonous or chaotic. Understood broadly, is to determine two or more elements, or part with some of the mutual relations, all part of feeling and awareness to our overall coordination of a relationship.
2. Comparison: also known as the control, the quality or quantity of contrasts with the success of the two elements of the column together, people who feel a sense of unity in strong, so the main clearer, more active work.
3. Symmetry: the central assumption in a graphical _set_ting a vertical line around the graphic is divided into two equal parts, the left and right parts of the graph exactly equal, this is the symmetry map.
4. Balance: From the physical understanding is that the weight of relations, graphic design refers to the amount is based on image shape, size, weight, color and texture of the distribution function and visual perception of balance.
5. Ratio: refers to the part and part, or part of the quantitative relationship between and all. Proportion of all units that form the design size, and combination of units arranged between an important factor.
6. Center of gravity: the center of the screen is the visual center of gravity point of the outline of the screen image changes, graphics and everything, the distribution of color or shading can be an impact on the visual center.
7. Rhythm: the rhythm that has a sense of time for the form factor design that continuously repeat the same movement arising from a sense.
8. Prosody: a simple graphic elements in combination constitute a duplication of easy-to-monotone, by a rule change to the image or color ratio between groups, geometric processing arrangement, thus producing a sense of melody, a rhythm.
(C), graphic design elements
1. The concept of element, the so-called conceptual elements are those who do not actually exist, not visible, but people's awareness and can feel things. For example, we see the sharp corners of the graphics are a little above, the outline of the object have the edge line. Conceptual elements include: point, line and surface.
2. Visual elements: the concept of the design element is not practical to be manifested, it is meaningless. Concept element is usually embodied by visual elements, visual elements, including the sizes, shapes, colors and so on.
3. Relations elements: the visual element on the screen how to organize, arrange, is determined by relations between elements. Including: direction, location, space, gravity center.
4. Practical elements: that the meaning of the expression of design, content, design, purpose and function.
Specifically, we introduce the following graphic design in the form.
Second, the use of elements
(A) point, line and surface composition
Image of the external characteristics of an object is visible. Image including the visual elements of the various parts of the concept of all elements such as points, lines, surfaces in the picture seen, they have their own image.
Graphic Design Zhong of the basic form: the graphic design, a group of the same or similar Xingxiangzucheng, each of its constituent units become the basic form, the basic shape is the smallest unit, Li Yong Tagen Ju certain of the composition Yuan Ze permutations, combinations, can be the most constitutes a good result.
1. Group shape: in the form, because the basic combination, resulting in a combination between form and form relationships that are:
2. Separation: no contact between the shape and form, there is a certain distance.
3. Contact: shape and form the edge just between the tangent.
4. Cascade: shape and form of relationship between the cascade, the resulting spatial relationships up and down and back up.
5 through the stack: shape and form of the mutual overlap between the transparency, but does not produce levels before and after the spatial relations.
6. Combination: between form and shape each other combined into a larger new shape.
7. Make less: between shape and form of coverage, where coverage was cut off.
8. Differential stack: overlap between form and shape, overlapping areas to generate new forms.
9. Coincidence: Coincidence between form and shape, into an integrated one.
(B) gradient
Gradient is an effect I often heard in nature to experience that, in driving on the road we will find trees from near to far, from big to small gradient.
Gradient type:
1. The shape of the gradient: the basic shape of a gradual change to another basic form, the basic shape of the gradient can be complete to incomplete, it can be simple to complex, from the abstract to the concrete gradient.
2. The direction of the gradient: the basic shape can be had in the plane direction of the gradient.
3. The location of the gradient: the basic shape for location gradient essential for skeleton, because the basic shape for position in the gradient, the excess part of the skeleton will be cut off.
4. The size of the gradient: the basic shape of the gradient descending order, will have a sense of depth and distance.
5. Color gradient: the color, the hue, lightness, purity can be a gradient effect, and will produce a level of sense of beauty.
6. Gradation of bone cells: a phalanx regular changes in cells, so the basic shape in the shape, size and direction for change. Bone cell line division can do horizontal, vertical, diagonal, line, curve and so a total gradient of bone cells. Gradient of bone cells arranged carefully, will produce special visual effects, and sometimes produces a sense of illusion and movement.
(C) repeat
The general idea is to repeat the same design, the same image appears at least twice, to repeat the design of the more common approach to enhance the impression, resulting in a regular rhythm, so that uniform images. The so-called same composition in repeated mainly refers to the shape, color, size and other aspects of the same. Repeat the basic shape: the shape to repeat as the basic form, each basic shape as a unit, and then repeat the design approach, the basic shape should not be complicated, mainly simple.
Repeat type:
1. The basic shape of the repeat: in the form design using the same basic shape composed of a surface is called the basic shape of the repetition, the repetition can be seen everywhere in daily life. For example: a window of a tall building.
2. Skeletal repeat: If skeletal shape and size of each unit are exactly equal, this is a repeat of the bone cells, bone cells is a law to repeat the bone cells of one of the simplest.
3. Shapes repeat: repeat the shape is the most common element in the form of repeated shapes in size, color and so subject to change.
4. The size of repetition: the same or similar shape, in size on repeat.
5. Color repeat: under the same conditions in the color, shape, size may vary.
6. Texture repeat: under the same conditions in the texture, size, color may vary.
7. Direction repeat: there is a clear shape in the form in the same direction.
(D) approximation
Approximation refers to the shape, size, color, texture and so have common characteristics, which show the performance of a dramatic change in the unity of effect. The degree of approximation may cause enormous, if the degree of approximation had to repeat a sense of great respect. Would undermine the unity of the small degree of approximation.
Approximation of the classification:
1. Shape approximation: the two images are of the same clan class if their shapes are similar, the same as the image of mankind.
2. Skeletal approximation: bone cells can not duplicate but similar, that is the shape of bone cell unit, the size of a certain change is similar.
Note: the difference between similar and gradual, gradual change is a strong law, the basic form of arrangement is very strict, but similar changes in law is not strong, fundamental changes, and other visual elements of a larger, and more lively.
(E) skeletal
Bone grid determines the basic shape in the composition of their relationship. Sometimes, bone cells also become part of the image, the different changes in bone cells will change the overall composition.
Bone cells are divided into:
1. Regularity of bone cells: a precise regularity of skeletal bone a strict grid, the number of regular relations, the basic shape in accordance with the arrangement of bone cells, a strong sense of order. There are repeated, gradual change, emission and other bone cells.
2. Non-regular bone cells: non-regularity of skeletal bone generally not rigorous grid constitutes a relatively free manner.
3. The role of bone cells: role of bone cells to make the basic shape the boundaries of their units into each other, and bone cells to the exact image of the space, the basic shape in bone cell unit is free to change the location, direction, positive and negative, and even beyond bones grid.
4. Non-role in bone cells: the role of bone cells is non-conceptual, non-role in bone cell lines contribute to the basic shape of the array organization, but does not affect their shape, nor will the space divided into relatively independent units of bone cells.
5. Repetitive skeletal: a phalanx of space grid segmentation unit in the shape, size exactly the same, it is the most regular bone cells, bone cells by the continuity of the basic form of the arrangement.
Graphic design is different from the basic graphics, according to certain rules in the plane to form patterns. Mainly within the scope of two-dimensional contour maps and land demarcation line between the image portrayed. The performance of three-dimensional graphic design by the sense of space, not a real three-dimensional, but merely graphic visual guide to human form the illusion of space.
(Vi) launch
Emission is a common natural phenomenon, the sun's light is emitted radiance. The orientation of the regular launch, launch center for the visual focus of the most important, all the images are focused to the center, or spread out from the center, and sometimes can cause optical buzz, the feeling will produce an explosion, a strong visual effect.
Launched Category:
1. The center of the launch: this center out or outside-focused launch.
2. Spiral type of launch: the basic form of spiral arrangement has been convoluted manner, the convolution of the basic formation of spiral-shaped gradually expand launch.
3. Concentric launch: concentric launch is a focus for the center, surrounded by layers of launch, such as flak graphics.
(7) specific
Specificity refers to the order of elements in a relationship, the intention to violate the order, so that appears to highlight a small number of individual elements, to break the law.
Specific categories:
1. Shape specific: in many duplicate or similar basic shape, there appeared a small part of the specific shape to form a contrast difference, as the visual focus of the screen.
2. Size specific: in the composition of the same basic shape, only to do specific in size comparison, but the basic shape should pay attention to the specific in size to moderate, not far too small or too similar.
3. Color specific: in the same color composition, add some contrast components, to break the monotony.
4. Direction specific: most of the basic form of the order of arrangement, in the same direction, a few basic shape change in direction to form a deliberate effect.
5. Texture specific: in the same fabric texture, causing changes in the different texture.
(8) compared
Comparison of morphological contrast sometimes, sometimes color and texture contrast. Contrast can produce clear, positive, strong visual effects, impressive. In the natural world is full of contrast, world, land and sea, needle-like leaves are contrasting phenomena. Contrasting relations, including: size, brightness, sharp blunt, weight and so on.
Comparison of classification:
1. Shape comparison: a completely different shape, which resulted in some contrast, but it should be noted that a sense of unity.
2. Size comparison: the shape of the screen area in different sizes, different lengths of line formed by contrast.
3. Color contrast: colors as hue, brightness, strength, and well-being of different contrast generated.
4. Texture contrast: different texture sensations, such as thickness, smooth, texture produced by different contrast Ao Tugan.
5. Location of contrast: the location of the screen in different shapes, such as up and down, left and right, arising from different locations such as high and low contrast.
6. The focus of contrast: the focus of stability, instability, resulting in different light and heavy sense of contrast.
7. Spatial contrast: the plane in the positive and negative, figure-ground, a sense of distance and produced before and after comparison.
8. Fictionization comparison: the screen graphics are really called the real sense of space is empty, empty place mostly underground.
Note that: in contrast to use, required a unified corporate identity, visual elements Ge 方面 to have a certain general trends, 有 a focus, Xiang Hu contrast. If the contrast everywhere, but stressed that no comparison of the factors.
(I) intensive
Intensive in the design of the organization is a common approach surface, the basic shape in the composition can be freely distributed, there is sparse there are dense. The most sparse or dense areas most often the visual focus of the entire design. In the surface in creating a visual tension, as the magnetic field, with a sense of rhythm. Density is also a contrast to the situation, the basic shape using the number of how many arranged to produce density, emptiness and fullness, tightness of the contrast.
Intensive categories:
1. Point-intensive: a conceptual design point will put a point on the composition, the basic shape in an organization tend to be arranged in both the point-intensive, the more dense the closer this point, from this point the more sparse.
2. Line-intensive: the composition, there is a conceptual line, the basic shape to the line-intensive, intensive-line position on the most, the farther off the basic shape is more sparse.
3. Free-intensive: the composition, the basic form of organization does not point or line of dense binding, is completely free distribution, no law, the basic shape of more subtle changes in density.
4. Crowded and alienation: over-crowding is intense, all the basic shape in the composition in a crowded state, occupying all the space, where no dredging. Isolation and intensive contrast, the composition of the basic shape alienate each other, spreading in every corner, can be evenly spread, it can be uneven.
Note that, in the intensive treatment effect, the basic shape of the area to be small, the number should be more in order to have intensive effects. The shape of the basic shape can be the same or similar in size and direction can have some changes. In intensive form, the important thing is the basic form of intensive organizations, must be the trend of dynamic tension and can not have existed.
(10) texture
Texture, also known as texture, as objects of different materials, surface alignment, organization, structure different, thus producing a rough sense of smooth, hard and soft feel.
Texture creation method:
1. Strokes of change: using strokes of thick, thin, hard, soft, heavy, and different array of strokes, and paint a different texture effects.
2. India Extension: ink or paint with a naturally formed sculptures and uneven surface, and then printed on the map surface, will form a quaint rubbing texture.
3. Printing: The Airbrush or metal mesh and toothbrush, paint brush down the dissolution, the pigment on paper, such as the spray mist.
4. Transfection: a strong surface absorption, can be rendered liquid dye, infection, natural pigment dispersed in the surface, resulting in the texture and natural beauty.
5. Paper: all kinds of different paper, due to different processing of the material itself in the thickness, texture, structure, different, or artificial wrinkles, skin texture rubbing create special effects.
(11) space
We normally refer to space, is the two-dimensional space. A sense of expression means the following points:
1. Using the size of the performance of the sense of space: the size of the same thing, because the size of the feeling generated near and far, far smaller in recent large. In the plane, as we feel close to a large area, an area that is far smaller.
2. Using overlapping expression: in the plane of a shape stacked on top of another shape, there will be in front, the up and down feeling, a sense of space.
3. Use of the performance of shadow: the shadow of the distinction would have a three-dimensional objects, feelings and objects Ao Tugan.
4. Use of spacing interval performance: a small image or the line spacing change can be a sense of space, in reality, a bit like a curtain-like pattern, the pattern of its rolled Department will become an intensive, small interval, the more dense feel farther.
5. Use of parallel lines to show the direction of change: change the direction of arrangement of parallel lines, will produce the illusion of three dollars.
6. Color change to show: The color of the temperature change, away from the cool, warm close.
7. Texture changes in the performance: the surface is rough feel close to the surface was far from delicate.
8. Contradictory to the performance space: the so-called contradictions of space is not exist in real space, only the assumption that there is only room for Chung.
Graphic design is different from the basic graphics, according to certain rules in the plane to form patterns. Mainly within the scope of two-dimensional contour maps and land demarcation line between the image portrayed. The performance of three-dimensional graphic design by the sense of space, not a real three-dimensional, but merely graphic visual guide to human form the illusion of space.
(12) of face
Map and the bottom there is a contrast to _set_ off out of the relationship among the created. Nature blue sky and white clouds, green leaves red flowers reflect a relationship between contrast and _set_ off. In graphic design in close relationship with the bottom is, sometimes the relationship is reversed.
Map and use in the design of the end:
1. Color brightness have a higher sense of graph.
2. Bump in the convex change in a positive sense of drawing the image.
3. An area the size of comparison, there is little sense of drawing.
4. In the space is surrounded by a sense of the shape of a map.
5. In the static and dynamic two such dynamic sense with map.
6. In the abstract and representational, having a sense as of a map.
7. In geometric patterns, the figure-ground relationship can be compared, the greater the contrast the easier distinction of face.
Map and the end of the reverse phenomenon: sometimes the bottom graph with similar characteristics, not easy to distinguish, this is the end of the flip chart phenomenon.
(13) break up
Dispersed form is a combination of decomposition methods is to a complete thing, is divided into parts, then the principle of re-constituted under a certain combination. This approach is conducive to grasp the internal structure and characteristics, to observe from different angles, solution planing things, from a concrete shape to extract the abstract elements, abstract elements with these re-formation of a new form of production new beauty.
(14) rhythm
Rhythmic expression of the dynamic performance of the composition is one of the methods, the periodic recurrence of the same elements, it will form a sense of movement, which is one of a kind of mental activity. Rhythm of the performance is lively picture, how it is formed?
1. An element of rhythmic performance: the basic shape in the direction of up and down repeatedly about doing a single element called a rhythm. Then, if the same basic shape of the interval, the rhythm changes is small, such as the basic form of different prices, will produce complex rhythm.
2. The second element of the rhythm of the performance: up and down like Go disk in the left and right repeatedly called for the second element of rhythm, the basic shape can be spaced, but also have some changes.
3. Using gradient performance of rhythm: the number of rational rules according to changes in production rhythm, mathematical ratio of the change is there is a pattern, can cause gradient generated rhythm.
(15) split
Composition in the plane, the whole divided into parts, called partitioning. This phenomenon in daily life can be seen at any time, such as housing, ceiling, floor constitute a division. Here are some commonly used segmentation methods:
1. And so shape segmentation: required exactly the same shape, then split into separate lines to choose, there will be good results.
2. Free Segmentation: Segmentation is irregular free will screen free segmentation method, which is different from the mathematical rules of the neat dividing the effect, but it's arbitrary division, giving the feeling of lively and unfettered.
3. Proportion and sequence: The ratio of the composition generally have completed the order of the characteristics of uncertainty, giving a fresh feeling. Separate rules for some, such as the golden section method, series, etc..
(16) balance
In the shape of the time, sense of balance is very important, since balancing the visual satisfaction, people's eyes can observe the object to produce a balanced, stable feel.
Balance consists of:
1. Symmetrical balance: if people, butterflies, some with a central axis symmetrical shape.
2. Asymmetrical balance: Although there is no central axis, the relationship is not symmetric, there is very correct balance of beauty.
(17) the various permutations of the basic shape
Basic shape of the units that form the most basic elements of a cluster of elements in the unit process, the possible changes in countless combinations, the order did not change that constitute the clutter, Ji Ben Examples Analysis simple geometry is better.
The arrangement of the basic principles of form:
1. The basic form of wire-bound array: array to horizontal development, the development of a status of graphics, there is a strong direction. Can be horizontal or diagonal direction.
2. Face-like arrangement: the direction of the basic shape to the second order, constitute a planar graph.
3. Circular arrangement: the arrangement of the basic form of linear development of a curve, so that both ends of the connection.
4. Radial shape: the basic shape from the center outward arrangement, resulting in radiation graphics.
5. Symmetrical arrangement: symmetrical arrangement of the basic shape, alignment of neat.
Design elements
Design site to note two points: the overall style and color matching.
First, determine the overall style of the site
Site's overall style and creative design is the most difficult to learn. The challenge is not a fixed model can refer to and imitate. Give you a theme, can not design any two exactly the same site.
Style (style) is abstract. Refers to the overall image of the site to visitors a comprehensive experience. The "overall image" includes site CI (logo, colors, fonts, slogans), page layout, navigation, interactivity, text, tone, content value, existence, the site honors and many other factors. For example: We think NetEase is accessible, Disney is a lively, IBM is a serious professional. These are the sites give people the impression of different feelings.
Here, I offer you some reference to experience:
1. Mark your logo, as much as possible on each page of the most prominent position.
2. Highlight the color of your standards.
3. Sum up, to reflect the essence of the propaganda slogan Guizhan!
4. The same types of images using the same effect, such as the title character shadow effects are used, then the site of all the title words appear in the shadows of the _set_ting should be exactly the same!
2, pages with color
Either graphic design or web design, color is always the most important part. When we far away from the display, we see no beautiful layout or beautiful pictures but the color pages.
The principle of color there are many, we can not elaborated on this, we can look at the relevant design books is conducive to understanding the system. Here we just want to tell you some tips when color pages.
1. With a color. Here is the first _select_ion of one color, then adjust the transparency or saturation, this page looks unified color and layered.
2. In two colors. First choose one color, then _select_ it in the contrasting colors.
3. With a color. Simply means that with a sense of color, such as light blue, light yellow, light green; or yellowish brown, Tu Hui, soil blue.
Color of the page, but also remember some misunderstandings:
1. Do not all colors are used, try to keep within three to five colors.
2. Comparison of background and text as much as possible before the larger (absolute do not use complicated pattern for the background pattern), in order to highlight the main text.
Design web site (design web) the purpose of
1, help to enhance corporate image
2, the company has a network of communication
In China, people on the Internet often have the misconception that e-mail is the Internet. We have seen many companies, e-mail address as a URL, and printed business cards. In fact, e-mail is just one of the most commonly used Internet, one of the simplest functions. Internet real meaning lies in its rich content, almost all-encompassing. For an enterprise, its ability to communicate with the network logo is the company has its own independent website, not the e-mail.
3, with full details on the company and its products
Web site of a most basic function is fully described in detail the company and its products. In fact, the company can let people know any thing into the URL, such as company profile, the company's plant, production facilities, research institutions, product appearance, function and use of methods, can be displayed on the Internet.
4, E-commerce functions to achieve
For now, you can on the website for your business to achieve e-commerce functionality. You can on the website:
A real-time news system: WEB Release Online News and the various industry news, trends, schedules, etc.;
B real-time quotation system (such as the transport sector): Ocean FCL, shipping cargo, air quotes, trailers offer, express quote, online booking system (client → booking booking booking receiving → feedback), cargo track and trace system;
C-line download system: including online management, online publishing, etc.;
D e-Commerce system: can the Internet would open their own stores;
E Message board, online surveys, recruitment system, mailing list, BBS forums.
5, you can keep in close contact with customers
6, can establish business contacts with potential customers
7, can reduce communication costs
For many enterprises, the annual communication costs, particularly with regard to the import and export of communication costs, is a huge cost. Web site provided by the use of multiple e-mail, can effectively reduce communication costs, which is the site of a very real benefit (using the e-mail communication cost of local call cost only).
8, can use the site to receive timely feedback from customers
Customers generally do not involve the proactive company feedback. If the company in the design of site, adding links with the company dedicated to customer e-mail and spreadsheets, the use of extremely convenient, relatively speaking, is quite happy to use the general customers in this way to contact the company. Therefore, the company can get a lot of customer comments and suggestions.
Graphic Design Unit
1, functional and reasonable, sleep, activities, dining and other functional areas specifically; also note that wet and dry area, static and dynamic partitions, but partitions to reduce interference to enhance the real estate quality of clear thinking.
2, house flat smooth traffic flow line, no cross without interference. Should be _set_ at the entrance doors near the kitchen, which will help the transportation of products and foods. Master bedroom should be _set_ in the deepest plane, to give the owner a quiet environment to rest.
3, other professional coordination with the architectural profession should try to be perfect. Example: structure and construction due to different size indoor bump should be noted that patients with a rectangular shaped column instead of the wall can more smooth, kitchen and try to keep the upper and lower pipe layout.
4, room furniture layout should be nuanced, combined with careful adjustment of the arrangement of furniture, room size, will give people more practical sense of affinity.
5, architectural design should be possible to consider renovation of ideas, the architectural design and decoration more organic together, and make the whole house type design to achieve a perfect unity.
6, lighting and ventilation should be noted, in particular the kitchen, is the perfect embodiment of quality properties for sale.
7, household gardens and the hall should promote the _set_ting, but also enhance the quality of real estate.
8, the location should be reasonably arranged, washing machine, maid room and storage room are also to be of concern. Although the details, but the details are the key to improving quality.
9, the initiative "honorable master" is also a dwelling house design ideas that could be considered one. Therefore, master bedroom features, comfort should focus on consideration in the design.
Public part of the Graphic Design
1, bottom spacious lobby, flat floor elevator hall ventilation and lighting are all graphic design can be taken into account.
2, if two or more high-rise residential elevators, one of them can be designed and installed as a standard freight elevators, is actually dual-purpose, that is, one small. Large freight elevators to transport material and the owners renovated the usual things to facilitate handling, but also enhance the quality of real estate. And "residential building design," also referred to: 12 floors and 12 floors of residential above should be located not less than two elevators, one of which should be able to accommodate a stretcher.
3, high-rise buildings on each site should be _set_ up garbage collection in a public space (garbage rooms), an area not too much, as long as you can lay down a medium-sized trash can on the line, the location near the freight elevator should be easy to clean. Such as the tenants considered more desirable results.
Design experience
I design mainly divided into two levels of operators and designers, operators: only the ability to use the software, not the basis for design theory. Designer: analysis of product features the ability to accurately express the concept of designer products.
Many beginners often ask to see a lot of research, I would like to say that is the only means of money making business, this industry saw in the comprehensive strength, adobe documents I used to test too, the community wind assessment seized with an documents has been very poor, it can be said from the beginning to the present work as a designer who only rely on strength.
With the software foundation for the design of the most important is to learn after the printing, which is experiencing a rising phase of the subject to be followed should start with layout design and color psychology, from the operator level.
Graphic Design is a service industry, is an indirect promotion by the merchant to the consumer, and business information designer is to communicate to the markets of these people. The industry sectors of society Zhu Yu stream, because people do more intense market competition, is why many self-treatment is difficult to guarantee, social Xuyao You develop the industry, Er design is already Chu Yu Baohejieduan.
There is a market where there will be design, so design is a passive industry, but good design can boost the market, so the design is also a change in the market sector can take the initiative. Beginners who do not let others to mislead their own eyes and direction of life is to us to find the shortcut, utilizing knowledge of predecessors left us, in their way that we can actually go further.
I also just graduated when the level of one operator, in the same competitive environment, there is no one who wants to own that was later a residence on young people than in the past, so that to the the safety of, other Dazhuodenglong find angel big sister, in addition to their own people will not help you.
Sometimes many people thought of giving up, just as, like many predecessors, standing on the fork in the road, and after a year or so to lose confidence in themselves, and then another new way to re-hack to find their own goals, then you may will find that these times are over, and you just stood there staring blankly only. So advice everyone to know their place in determining the direction you want to go, lost in the greasy life really terrible than death.
At least in design circles, some people want to ask for the moon like a good high works well is impossible, lose their work and respect for others is tantamount to losing everything. If possible, go buy some books to see, experience is gained, not be rushed.
A work reflects a person's life, the life choices and decisions, view of things, for the understanding of emotion, do not know how timely make the right choices, you can not make the right decision. As the design do not know how to find bright color with the rhythm, if the heart is not the answer, only the direction of work will become greasy, fuzzy.
Rhythm, the rhythm would say music comes, there are many types of music, we can find a color from the rhythm of music, not listen to the lyrics, just the rhythm, what color he is, so I can see the smile and courage. For one thing each person can view a very wide range, for an image that is reflected on the views of one thing, how many of the things you understand how many species there are many brilliant pictures done, you can also they think an answer is most correct way to describe the most simple, works off their window, let people understand their inner window, do not let the reader no direction no choice.
Learning Design is to learn to choose which path to take, there is no answer to the search should be brave and say what you want, maybe some things kept by my side, but did not find, 因为 she always not be satisfied, the simple life li Zhao Dao meet, in the complex world find life, find their own way Duirenduishi clear, Qi Shi I Juede this Jiushisheji, the right of Kan Fa Shi Yong Xianmiandianlai expression.
Can be generated from the United States, point and the pace of sometimes subtle changes in the surrounding solid objects with curved around the font, will create harmony and discord will love the rhythm of the eye sore, I think disharmony because of their doubts on the matter, because they do not want to find the perfect answer, if incomplete perfect afford to feel comfortable than some, then I would choose incomplete. If the heart is not the answer should be honest expression, do yourself, than what should be important.
Color has its own system of life, everyone has the same color, but there will always be heavy or light, or preference, if I can understand life. The color is not a single life, only silence. More than two colors together to show their views on the matter, who is light weight who asked their views on the matter, turned him into the color, the color of a single expression of an attitude, the attitude of two or more be chosen. Each point line and side stitching is a concept perhaps, one word, we have a collage of these elements in a single up the answer naturally.
Sometimes people dream, there are good and some bad, some say a dream is a wish dream heart is the desire to answer a day after the toil of life, fatigue will give people easy to dream, own things understanding will be through the wishes of the dream embodied in another way.
One day, when we face a long family responsibilities Da ... ... we will know that they have wide so that more than 20 years writing experience do not forget that we are still black and white opened a diary, one day, you will start from scratch and then continue to write this ridiculous story
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