| Township： | 山东青岛 | ||
Read works of Jin Zhiguo at 百家争鸣 | |||
1, if they no passion, why let other people have passion?
4, do business first look at the trend to take advantage of the Ming. Road is the objective law, we adjust the direction of reform or are in compliance with objective laws.
7, we are now doing, is always alert, thinking, and exploring how to cope with change.
August 2001, he stepped in to take over from a department manager of the Qingdao Beer helm. Under his leadership, the Qingdao beer from a "bigger and stronger" to "strong and big," an important strategic shift. Qingdao beer brand value, market share, production and sales volume, sales revenue and other indicators rank the first in the industry.
In 1975, Jin Zhiguo, Tsingtao beer in the beginning of the work is "Washing workers", a monthly wage 23. Days when the beer bottles from the washing machine happy, "rumble" sound start.
"Accident" when the president
Jin Zhiguo, Tsingtao Brewery need to take over when the high-speed expansion of the "golden walking stick." This was his second career major challenge.
"I stood on the fork in the road, the once simply can not start with." Jin Zhiguo recalls. He established a military order for himself: the project is finished, the move forward; projects fail, are going back a Tsingtao.
Jin Zhiguo, the role of starting to adapt to change, carefully laying off staff and through the annual salary system to improve the treatment of employees. He also used the time to start visiting at least dozens of its affiliated companies.
Good faith Happy Brewing
"With beer, popcorn, this combination is very cool to." Jin Zhiguo, simple and honest smile. Jin Zhiguo, nearly 50-year-old hope, whether at work or family life can bring joy to others.
On the family, he also mastered the rules, that is, his wife must Yao Hong, to holding, to pet. Mention of the family, the Shandong guy on the look of sweet. "When the wife in the busy household, I own watching TV while eating popcorn. Food not good, I do not Diesheng to say 'delicious'. Although the exaggerated point, but his wife heard very happy to wife great sense of accomplishment. "
He admitted: Washing is done the day workers, he is also very happy. Steady beer bottle to a shuttle's "Myth" is a simple thing to do he's an extreme case. Now, the chief executive of the workers are no longer as pure as the bottle. Jin Zhiguo said: Every day he stood in Qingdao 54 Square 18 floor office building green Tsingtao, can look at the sea. Can be seen on a coastal vessel's cargo, he inspire himself: "All the ships are carrying the Qingdao Beer."
"This is the beer Disco." Jin Zhiguo, found on the 70's, 80's were born in Qingdao, the main consumers of beer. His study of young people have to a persistent state.
"Tsingtao Beer is not a tonic, but an emotional baby." Jin Zhiguo said. He hoped that now the accumulation of Qingdao beer can achieve a qualitative leap with the Olympic Games.
□ Tsingtao Brewery Company, formerly state-owned Tsingtao Brewery, founded in 1903, is China's oldest beer manufacturer. The production of Qingdao beer for the international market, China's most well-known brands, are sold in over 70 countries and regions.
□ At present, Qingdao beer company in the domestic 17 provinces and cities have 48 beer production plants and three malt factories, and build a marketing network all over the country, aged beer production capacity of 5 million tons.
Translated by Google