Events: The Wall Street Journal: Apple to accelerate distribution of the Chinese market
| Event Details:
Sohu IT News] [September 22 Beijing time, according to foreign media reports, Apple iPad for the Chinese market shortly after launch, the company has quickly said this weekend officially on sale to Chinese consumers iPhone 4 smart phone, and announced a further two new Apple stores to open. Apple seems to speed up the pace of product launches in China.
Market watchers said that Apple quickly reduced with the U.S. market the product for sale cycle, indicating that the company is taking active strategy layout of the Chinese market. Previously, the long waiting period to force overseas Chinese consumers have to choose to buy from Apple dealers parallel imports or increase market access to Apple's new product, which undoubtedly reduces the competitiveness of Apple products in the market.
Currently, Apple is looking for overseas markets to off_set_ weakness in the U.S. market impact, positive distribution of the Chinese market will allow Apple products more competitive.
Apple in June 2007 in the United States launched the first iPhone, and then sold in other countries, but has never been this hot smart phones sold in China officially ─ ─ Although China has the world's largest mobile phone market, purchasing power is quite amazing.
In October last year, the company also introduced the iPhone 3G and iPhone 3GS only after China officially announced that sales in China in the iPhone smartphone, this time, starting from the date of the Apple iPhone has gone 854 days (2 years 4 months and one day). When the iPhone officially sold in China after the news release, has become an old news.
To compare with the iPhone, iPad situation seems better. In April this year following the Apple in the United States after the first sale tablet 167 days (5 months and 14 days), Apple on Friday began formally in the Chinese market sales iPad.
iPhone 4 in the Chinese market waiting period is even shorter. Consumers in the United States after 93 days of this smart phone (3 months and 1 day), Chinese consumers can buy in the market to the official sale of the iPhone 4 mobile phone. Apple says this is iPhone "fastest growing international market rate."
Analysts estimate, iPhone overseas sales accounted for a percentage of total sales have doubled in the past two years, if Apple to open more stores overseas, the data will continue to increase. Apple was the end of 2009, opened 62 stores abroad, and said to the end of 2011, China will open 25 Apple stores.
Still, Apple should get Chinese consumers, a lot of work to be done, for example, although the company has an application store, but did not store the interface translated into Chinese. In addition, these stores offer only in U.S. dollars, and App Store / iTunes only accepts dual currency credit card, no doubt for many Chinese credit card users to increase the trouble. (Elite) (Editor: Cheng Lu) |
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