Events: Analysis of the domestic film market: the Spring Festival to the power of half the box office 700 00
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January second half, made a large New Year "New Temple" and the hit film City of Winter "Pleasant Goat and Big Wolf Rabbit TKK" has released, Relay New Year market. Then there are the "Wulin", "the most joyous event 2011" and "Panda Story" and other 10 different types of home-made several films under the banner name of the Lunar New Year rushed into the market, together with the help of the Spring Festival holiday, the market curve through January After the first half of a short test a low sustained recovery. Statistics show that, despite the ring than to reduce the number of days 1 day, but nearly half the country about 18 million viewers into the theater, the output at the box office nearly 7 billion, no less favorable than last year "Avatar" and the large number of intense game of Chinese New Year event.
With the same period last year, "Avatar" a single show is different from this year's Lunar New Year market has been able to maintain a single high of 10 billion yuan more than entirely due to efforts made to attack the film. Feedback information from the analysis of end markets, many films get together the first half of February to enter the market, the domestic cinema screenings, with audiences and the box office and other key data, half of the chain were increased significantly in January, heavy volume of which 40% of cinema visits above. Compared with other data, with audiences of more worthy of the industry is so incremental happy, after all, this is the film industry to achieve rapid and sustainable growth foundation.
Of course, the Spring Festival holiday factors can not be ignored, the data show that 7 days holiday audience into the theater up to 90
More than 0 million, output at the box office over 300 million yuan, of which "the most joyous event 2011" 7 days Jin received 8,000 million at the box office, with the "Wulin" together to become the big winners in this time slot.
New Year film made of domestic labor market recovery
"Magic Xia Lu" and "Long Live Happy" failed to create a market miracles, the former stand to gain more than 4,000 yuan, while the latter received more than 2000 million. It is worth mentioning that the only import large here, "Green Hornet", despite the extremely poor reputation, but the first week, more than 7,000 million at the box office once again proved Jay's box office appeal in the mainland market, a billion of the film at the box office easy target.
New Year of many domestic films of cinema boom triggered fierce fighting again, the market curve to the high rise. Statistics show that half the domestic cinema market were discharged more than 460,000 sessions, 31,000 ring games than half of heavy volume, an increase of about 7%; attracted an audience of more than 1800 million people into the theaters, chain heavy volume 3.5 million, an increase of 24 %; total output of nearly 700 million yuan at the box office, chain heavy volume 1.4 billion, an increase of 27%. Compared to last year, screening 75% of heavy volume, an increase of 43% attendance, box office increase of more than 32%.
Cinema box office soared
Significant difference in results row piece
And the first half of the cinema box office slump is not ago, that half of the cinema's main market data synchronization with the national market rebound. Many different types of films into the market, but also for all the different movie theaters to choose and create the conditions for market differentiation in this half performance was very obvious. Has been a great market in the south of the "happy event" series, the film is still a new route south of Shenzhen, China Film Golden Plaza Pearl River in Guangdong, Guangdong, earth and other theaters of choice. These three cinemas as "the most joyous event 2011," contributing more than one-third of the box office. This two and a half months after the box office this film beyond the new joint theaters, ranking fifth and sixth in the list.
The main positions in the north of the New Film Alliance cinema box office winner this half is "Legend of Martial Arts." The theater box office films that some half a tie game, Wanda Cinema which half was "the most joyous event" output more than 1700 million at the box office, far more than the "Wulin" 1300 million. As "Pleasant" the main front, Shanghai Alliance Cinema's theater behind the "Pleasant", also hit the market a small audience, "Panda Story" screening in Shanghai, very little emission mapping. The 北京新影联 is pushing "Panda Story," the film in February at the box office even more than "Hi Frankie."
All along, the industry outside of China more than 30 movie theaters row reflects the same veiled criticism. In fact, as terminals, theaters and cinemas most like to see more films to choose from, which slices through the row of differentiation to achieve their own characteristics and advantages. This is the original theatrical reform in mind. Since then, the market for a period not difficult to find video content is still the main factor leading the market.
City staged a "empty city"
Second and third tier cities in cinema, "drill"
ME China Star Studios, the box office but also in straight _set_s to 20 or so. This holiday season the empty Zhongguancun Avenue are not unrelated.
(Editor: Li Xin) |
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