Events: Mobile Internet will become the new Denver to
| Event Details:
Guests:
Shi Lirong, president of ZTE
Chinese Party Secretary Li Yang Animation Group
Click Technology president Wang Zhidong
Yu Yu Dangdang Chairman
Woo, president of Technicolor Special Arts China
Zhangnian Kun, president of the Hong Kong Applied Science and Technology Institute
According to the electronics manufacturing market research firm iSuppli analysis, starting in 2011, developed countries
Related stock movements Huayi Brothers China Unicom, ZTE
Wireless operators will begin deploying 4G, in order to improve network speed to meet the surge in smart phone using the data traffic caused by the strong demand, which will allow the global wireless infrastructure equipment spending to restore growth, reversing the decline for two consecutive years prior to situation. 4G-driven capital spending, at least until 2014.
From a global perspective, 3G to 4G evolution trend increasingly clear. In China, although the 3G development as expected, but the three major operators in the 3G network is taken into account the smooth transition to 4G capacity for mobile operators a real force paved the way for competition on the Internet.
Of course, the huge cost and build time of the obstruction, if the mobile terminal is not universal, especially, can be predicted that China into the path of true mobile Internet will not be very smooth.
How far the mobile Internet era? China must address the key issues to come to the 4G era? 4G era is approaching and what the industry brings opportunities and challenges? 2011 held recently in Shenzhen, China (Shenzhen) IT Leadership Summit, from the communications industry, experienced professionals in areas such as e-commerce made a brilliant explanation.
□ Ying Zhoukan correspondent Xu Biyu
Mobile Internet will spurt
Ying Zhoukan: The three stages of China's Internet experience, we have a consensus exists, the first stage is the portal phase; second stage is the search age; The third stage is the mobile Internet. So, we now have entered the mobile Internet era?
Wang Zhidong: This classification is very reasonable. Mobile Internet is so that everyone can access anytime, anywhere (internet). Mobile Internet also through several phases, the first one is your wireless card _insert_ed in the company; The second is the laptop computer support WIFI, 3G, where are you can access at this time is the mobile Internet; third species is us Hold the phone, tablet PCs and other devices directly to the Internet, which is called mobile Internet. These phase changes are accompanied by device hardware and software continues to mature.
The first time we talk about mobile Internet, we also use the WAP menu-driven interface, and then use the GPRS Internet access, mobile Internet at that time, results from the application's ability to support and so have many limitations. Today, we can easily use a variety of applications, there are two revolutionary operating system, one is IOS, there is a is Android, the two operating systems is called a benchmark. On the network side, obvious that the state's open WIFI, so that the whole mobile Internet application conditions are ripe. Coupled with hardware devices, operating mode, the threshold was getting lower and lower down, and now even children, the elderly can use.
China's Internet users, mobile phone users have reached several hundred million level. I firmly believe that, since last year to the next three years, mobile Internet must have an explosive growth spurt. Whether to do e-commerce, do the media, or do social networks, they do not can immerse themselves in the mobile Internet, the attention should go to the mobile Internet.
Yu Yu: Why is everyone talking about mobile Internet? Over the past year, my life, there are two changes. One is ipad, I got the first time that a lot of fun ipad, but this year it bought five. Friends around with the "apple" has increased significantly. So I think in the past year, "Apple" in a variety of mobile Internet applications so that we can talk more.
Another thing is microblogging. Used to be a person with a chat with microblogging, with each person have a thousand, ten thousand chance to chat, you asked me to answer, very, very busy.
I participate in the big S's wedding in Sanya, on the beach to find people, because we are busy micro-Bo. Not so much to attend the wedding, not as we all do a war correspondent. This really gave us some fresh vision, fun stuff, so this is why a lot of talk about the reasons for the mobile Internet.
Epoch-making not much sense to the Internet, to the epoch-making Internet more like ZTE, Huawei and other companies to sell equipment like to do.
I think a significant reduction in communication costs, applications are more abundant, we can go on the road as a reporter, you can read novels in bed, you can while chatting, shopping, our life is intertwined and occur anywhere a variety of The place is also something more. Because it places more, I think mobile will increase demand for sex. Currently, 3G in Japan, South Korea accounted for 70% of the popularity in Europe and America only 30%, but European and American consumers enjoy the richness of the information age does not make any discount terms.
No matter what age, content and services do a good job, the customer, the consumer is the most fundamental.
Dangdang is focused on shopping, the company focused on consumer experience, we are traditional in the PC side, many office workers now use mobile phones, traffic jams, when he may be shopping, he may line up in the bank money when shopping, so we are time to better use them piecemeal. As an online store, we have to adapt to the customer's development, we launched Dangdang end of the phone, so customers have a place to find things, comment, chat, shopping, buying things to give parents, family members, which may be many applications which is an example.
4G era are still far
Ying Zhoukan: In China, the three operators of 3G networks has just formed, 3G has not really entered the era, to address the key issues that can quickly transition into the 4G era?
Woo: I estimate less than 2020, 4G will not, and now everyone is still in the 3G era. That is not to have too many illusions 4G, 4G that can solve all the problems, there is a cost issue and distribution of key issues.
In this sense, the more likely to make the car faster, but the road can not be made more faster, because we are using wireless, wireless is limited.
How do we solve this problem? The first is from the road point of view, the second from the car's point of view. From the road point of view, we are not the other way. Personally, I think, WIFI technology has been very popular, WIFI technology you through ADSL, via optical fiber, to move your home, WIFI can also go to very high bandwidth. The second point is the better car repair. In the carriage, the scenery is pretty good sometimes. If the quick look on the video to microblogging, but also takes time.
So I think the first not to rely on 4G, second, consider using some fixed broadband approach to solve the road problem. At the same time building the car, consider building a beautiful carriage, users need to develop real applications.
In addition, the application of our country the user segment of the market has been very inadequate. In foreign markets, the film shot over 16 weeks to get to the DVD or other channels, over six months to a year before to HBO. But in our country, the film has just come up when piracy has been flying, and in fact the entire industry, the impact is very large. We may need to consider how the audience segments and how to give viewers a better platform, better pay, which allows different applications for different customers _select_ the applications they need, so a win-win for everyone.
Shi Lirong: In fact, technology is gradual, not sudden jump. At present, the faster technology development pipeline, operators in some countries may run faster. Normally should be, in 2012 a number of Western and Japanese operators can fully use the LTE (Editor's Note: Long Term Evolution, 3G and 4G technology as a transition between). But there is a big obstacle is the end. Terminal really want to industrialization, the technology has been very good, price and quantity to meet, this is a large bottleneck. China's TD-LTE requirements of less high-frequency resources, the future not only China, India, Japan, Europe, the United States will introduce TD-LTE.
Support from the state, moving from the urgent mentality, I think the Chinese TD-LTE will go faster. China is now Japan's further than a little faster. I think under normal circumstances, should be two to three years in the Mobile TD-LTE should be able to launch in more hot spots of the city.
The main obstacle on the obstacle or the terminal, the terminal also involves a lot of chips. Now LTE terminal to do so, within the chip to achieve 30 nm. In 3G era, there is no problem even before the 45-nm thick is also no problem, this is the situation in China. Overseas, some run faster than the fast number, he worried about the technical as others, he is very anxious to LTE, including Japan, is very anxious to LTE, LTE under normal conditions in foreign countries in 2012 also began to provide services , but the scale is 2013,2014 years.
Under normal circumstances the rate, but now they have next-generation LTE operation. Under normal circumstances the 100M, 100M achieved if there are still a breakthrough. Although 3G can go to the 42M, 84M, but there are differences in the actual situation. If you really can break through 4G 100M, should be a change in the amount of polarity.
Li Yang: I personally think that to meet the 4G era, should improve quality. And the arrival of 4G, which means the Internet era, especially the mobile Internet era, with the traditional media had a greater competitiveness, greater will be deprived of the traditional media had to break the traditional mode of transmission. So, 4G arrival should be considered is how wide the road what kind of car to run on, to improve the quality of their cars up, raise up the content. As soon as possible in order to meet the 4G era, well integrated into the 4G era.
Wang Zhidong: 4G is not only now a topic of discussion. I remember when the 3G on the country, there are a lot of experts to discuss whether or not directly on the 4G, but now the 3G will come up. 4G is currently mainly equipment manufacturers, operators push for application developers and end users now with five years ago, ten years ago, like the attitude of 3G.
Zhang Niankun: three generations of the fourth generation of wireless Internet with a little different places, many of the intellectual property is owned by China. Such as LTE, the Chinese have their own standards, standards support and some patents, which are around to do the Chinese standard. Therefore, future development is the Chinese manufacturers do not give so many royalties to foreign companies. I recently discovered in the development of new technology, many integrated circuits, wires, etc., are all Chinese companies, especially in Shenzhen and other cities do. This means that after China has a relatively complete system of production, now the biggest problem is the operating system.
4G era of economic opportunities
Ying Zhoukan: China into the popularity of mobile Internet era will not be very smooth. However, the development of the whole industry in terms of technology means business. What the 4G era, opportunities for China?
Shi Lirong: Mobile Internet to really achieve the best condition, three very important, are the terminals, pipelines, applications and cloud. 2G mobile phones, mobile Internet, you want to do is very difficult to 3G speeds basically, I think to 4G is ipad. To the 4G era, all the applications together. Pipeline is also very important to the 4G era, over 100 megabytes a single user, the image can be a lot more.
Application of this piece, I particularly want to exchange views on our Internet business. In the past we are hardware providers, in fact, we are also changing. For example, China Unicom business applications store, all phones can be connected up, in addition to "Apple" outside. For the Internet business or mobile operators to provide a large platform, which is a class.
Second, to provide a platform for the equivalent of semi-finished products. Internet companies to get their own do this easily after a platform, we can also help you deployed custom software developer, you can on this platform with Internet companies to cooperate, and then divided.
The third collaboration, we also carried out recently, and I know very successful Internet companies in the country, but we are many operators in foreign countries and ten years of cooperation, they 一些 also interested in business applications. Internet business cooperation with ZTE, the application can bring your business abroad. Our terminal in a foreign country with particularly large amount, gradually increase the amount of domestic applications, this is a very good cooperation.
Li Yang: As technology advances, I think the next competition in the market, more important is the content. Take animation, I own 10 ministries in 2007 as the State Department to support the Committee of the Chinese animation industry experts, so understanding some of the Chinese animation. If there are several hundred men cartoonist, engage in a comic book news network, domestic and international events through the daily comics in the form of a glance, the text can not know what he means, may form more loved, we move through the comic form on our network point of view, or watch via home computer, I think some may like, is something like this a lot.
I think from the animation point of view, is information technology to stimulate industrialization, led industrialization. The future we will drive a large number of 4G business tailor something specifically for him. Therefore, IT development and transformation of the new mission is to vigorously promote the development of cultural industries, cultural industries should be the same, with the emerging cultural industries, the emerging media closely, this vitality, in order to reflect the Chinese characteristics.
Yu Yu: 3G or 4G era of the times, I want to see is more for the protection of intellectual property and the original motivation. Wang Jun, chairman of Huayi Brothers to say that I am touched, he said, stealing a new multi-media, original less. As a filmmaker, investors in China, 90 percent of revenue comes from box office, while less than 10% of derivative products, derivatives and income in foreign countries can be 70%. I do Dangdang eleven years, so I'm tangled thing is, the writer said that five years ago, six years ago, we can go to different cities to signings, we now have more people read the works, but we are more than five Six years ago poorer. I think that copyright is not respected, the results of creative people to do is free eating.
Woo: No matter how the spectrum arrangements, after all, a finite resource, so the 4G era, and certainly not on request.
Mobile Internet 300% traffic growth per year, increased 300-fold over the past three years. But 3% of people with a 30% flow, 20% with 80% of the traffic, these people did not pay him the money to pay. How to design a future mobile Internet applications, and applications can be used when the user is willing to pay for the traffic?
4G era is the fire thing is to see what we have a breakthrough application, rather than just look at the technical side, the network has much space. Limited wireless bandwidth, after all, cinema is 2K, very high resolution, which involves a lot of information and a variety of technology transfer, more and more demand for bandwidth. The key is we should not blindly believe that bandwidth is infinite, we have to design a good product to wireless Internet users.
Zhang Niankun: I feel the need to protect the operator of property rights, we may need different charging methods. I recently tried a skype software, a few people who can communicate, but its condition is 6 euros per year, is not free. If this application is very popular, and their benefits are considerable. Therefore, the use of different methods of operation may result in creating intellectual property rights with other operators to have better protection.
() |
|
|