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"Global Entrepreneur" under the cover of September 2010
The annual Carnival held from Blizzard Entertainment (BlizzCon) of the city of Anaheim (Anaheim) drive, half an hour or so will be able to Irvine (Irvine). If you want to search for Blizzard Entertainment (Blizza
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This from the "Lord of the Rings" production team to complete the statue scene with magnificent momentum and incredible detail. Engraved on the base plate and Blizzard Entertainment LOGO mission statement: "dedicated to creating the history of the most epic gaming experience", there are copper rings around the "game of the first", "excellence" and the eight concepts.
Mohan himself on the game industry in the Saar. From 1991 with Alan Ande Han (Allen Adham), Frank Pierce (Frank
In China, Blizzard Entertainment also enjoy the highest praise. The "Blizzard, will be fine," the reputation already in the era of stand-alone game _set_ in 2005, "World of Warcraft" into it immediately became the most popular massively multiplayer online role-playing game (MMORPG). After five years, it is one of China's most profitable games around their agency and jurisdiction, NINETOWNS and Netease, the Ministry of Culture and the Press and Publication Administration was staged fierce battle (Please check in Gemag.com.cn "Ease" Warcraft "robbery").
This is Mohan happy to see. World of Warcraft players he described as the wisdom, passion, creativity, and a group of players that Blizzard Entertainment has won all the secret to the "make great games": "We released the past few years, the game is not that great, but We try to put a few games to do our best players are also appreciated this approach. the pursuit of quality and attention to detail allows us to build high-quality brand and reputation of the game, players in the world to build loyalty I hope this continues. "
We do not need to worry about too much. 2001 when the tenth anniversary of Blizzard Entertainment, Maike Mo Han had discussed the future of the world: "We will look at all the technological advances, and come up with various new and interesting ways to use these techniques, I now can not make that clear in the end how it is, but this may be related to the Internet, wireless devices, multi-platform, 3D images and other related, and bring the entertainment experience more enjoyable and I would love to see Blizzard Entertainment is more than the hardcore gaming circle people understand we may even prove a game-based film adaptation is not necessarily bad. "Obviously, he said every word right.
Afrasiabi) has a "five of the Sword", which means that Blizzard Entertainment has been in his more than five years. In the more than 2000 days where he has designed numerous tasks, and his favorite one is: the death knight in the area, the player came to a chapel, a commander of the command executed prisoners; but the prisoners will recognize the players, and about a long and sad story.
Mohan to the "Global Entrepreneur" that different people can be found in the different Blizzard game play. A "StarCraft II", for example, players can either play the single player campaign, this is a bit like watching an interactive movie; can be considerable and their level of play against players one on one, or two on two of the Battle cooperation in the combat experience; can also be a powerful editor to create their own maps, make a running game, a chess game and other small game. In particular, he pointed out that Blizzard Entertainment is a map editor would like to support the players like they intend to _set_ up a similar Mac App
Orcs &
II: Tides of Darkness) was released, Blizzard Entertainment decided to develop a world view based on this graphic adventure game "Warcraft: clan Prince" (Warcraft
Magic. Although at first very well, but then quickly language and communication problems exposed in the detailed work. Although it has hired veteran Blizzard Entertainment adventure game designer 史蒂夫马瑞 Zach (Steve
games). If we are striving for perfection can not be on a never released. When good enough, this is what we must do to judge. "When asked about the legend of the new game will be" revolutionary ", he thought about 5 seconds to answer:" We never pursue revolutionary, we just create a very interesting game and experience. On our game, something more polished effort, the more people can feel you deliberately make these choices. Many times some of the innovative designers deliberately do not be appreciated. "
Wars), "Star Trek" (Star
Synapses and early silicon and Blizzard Entertainment are very small, two or three cars will be able to _set_ the bar across the company, sent a person can buy all the lunches, and then we sat on the floor eating a hamburger and potato shall continue to discuss the game. They are very close friends with each other, would do everything together: eating, watching movies, clubbing and playing cards and so on.
Every year they go to Las Vegas International Consumer Electronics Show (CES), to see the latest and most popular technology trends is what other people and doing. After returning to open seven or eight of the General Assembly to discuss that game, industry trends, and learned how to put the game are doing. When they think of the future can create a virtual fantasy world, allowing the player through their embodiment in which the other players with an interactive adventure. 1994 development, "World of Warcraft: Orcs & Humans" when they wanted to do so, but this cool idea at the time technically impossible, so it stuck in my mind. 1997, the originator of Origin developed MMORPG "Ultima Online" (Ultima
"World of Warcraft" is obviously very large complex projects, regardless of game design, engine, or the basic direction of the trade-offs are repeated numerous times. The early design like "Diablo II" as including both single mode and multiplayer mode for free, but far from MMORPG with stand-alone game, a game can not be unified in order to ensure quality, choose the former Blizzard Entertainment .
Ghost). This is a world view based on interstellar strategy action game, and Blizzard Entertainment is a Sony PlayStation2, Microsoft Xbox and Nintendo GameCube platforms attempt. Development program started in 2002, and has done a lot of publicity, but 4 years later still unable to achieve expected Blizzard Entertainment, and finally in March 2006 into the "indefinite hold."
Geeks and businessmen
In December 2007, the parent company of Blizzard Entertainment French media group Vivendi (Vivendi) and Activision announced that the former will be $ 1.7 billion in cash plus its $ 8.1 billion gaming business, which acquired 52% shares. The transaction value $ 18.9 billion, including Blizzard Entertainment business, including Vivendi Games into Activision, the new company is called Activision Blizzard (Activision
This ties the fate of the two companies talk up to 4 hours. Value from the philosophical problems to problems, Mohan and Cotic asked each other everything, such as what is most important. For Mohan, it must be cherished by this conversation convinced Cotic the unique value of Blizzard Entertainment. "Bobby (Robert's nickname) know that we are the most unique is our culture and the pursuit of quality, these need to be cherished and protected. I want to make sure that he realized this, and do not want to change us." Mohan, "Global entrepreneurs, "said.
After four hours of night, he completely believed Cotic, because he asked a lot of problems, and Cotic each correct answer - if the original plan in November Blizzard Entertainment released a game looks this year release did not show up on time, how this can be done? The answer is: "it would not publish the pictures."
Pursuit of game is always fun than the supremacy of Maike Mo Han, Robert Coty grams is more pure businessman. June 2010, when attending the E3 game show, he said his mission is to Activision Blizzard's games from the world's most profitable company into the most profitable entertainment company, to bring more returns to shareholders.
In fact, merchants Cotic college major was art history. According to his memories, is the head of Apple's Steve Jobs (Steve
Jobs) them from the University of "discouraging": "you study art history, but you simply does not look at the paintings. Then why did you do this? You have a company, you are developing software for Apple machines, so you are entrepreneurs. Do not waste time in college. go to open your company it. "These are not Steve Jobs that he might remember the" insight "is Cotic as this life to be the best career advice.
Cotic himself is a controversial game industry legend. From 1991 to 2008 before the merger with Blizzard Entertainment, he has been fixed as the CEO, and this focus on video games (video
game) to rescue the company from the brink of collapse, and pushed with EA (Electronic Arts) compared first-line position.
Prior to the merger with Blizzard Entertainment, according to Thomson Reuters estimates, Activision conducted a total of 25 mergers and acquisitions, most of which is the amount of the transaction were not disclosed game development studio. Cotic most famous mine in 2006 to more than $ 90 million purchase price made "Guitar Hero" (Guitar
Hero) of RedOctane, this 2005 release of the game in Activision's great success, issued a 26-month sales revenue of more than billion dollars.
According to Cotic memories, between him and Maike Mo Han "transaction" can be traced back to 1995. He was with Blizzard Entertainment owner educational software company Davidson &
Associates, who eat together, each with $ 7 million that they bought Blizzard Entertainment. Activision's revenue that year of about $ 60 million, to hear the number Cotic reaction was: "You lose the sense of it? Outsourcing their game developers, but, in addition to" Warcraft "They what? You actually paid 700 million dollars! "Activision Blizzard _set_ up, Cotic and Mohan was talking about this past:" I could have $ 7,000,000 to buy you, and not spend 70 billion dollars. "And Mo Han replied: "Have you ever wondered, if I was to ask you to 7 billion instead of 7 million it?"
When we talk about Cotic Mohan is a businessman and, when geeks, Mohan said, laughing: "I think I was a good businessman Yeah." Perhaps he is a good businessman, but he must be the best The game maker, and his request for Cotic largest and most appreciated places, is to maintain the unique value of Blizzard Entertainment in the game creation process and the idea. When the "StarCraft II" can not be expected when it is published in 2009, Cotic as in Morton's answer, as respect for Blizzard Entertainment's leadership, experience and judgments to support extended release.
Blizzard Entertainment is not a gesture of independence, but because of their quality and brand is closely related to the game. This point must thank Blizzard Entertainment "irrational" Davidson &
Associates. Trade negotiations, they promised not to change the operating mode of Blizzard Entertainment, which determines the period of coexistence since Blizzard Entertainment parent co-operation with the pursuit of many different individual styles. In 1996, Davidson
& Associates acquired by CUC International, along with hands Blizzard Entertainment. CUC
International hope Blizzard Entertainment released in eight months, a "Diablo" hot piece of information in order to take the market to further extract surplus value, Blizzard refused to compromise in the case, it found Synergistic
Software produced a piece of information "Hellfire" (Hellfire), but far less wind assessment of the original Blizzard Entertainment.
"I Cotic consensus that, in the game industry to achieve commercial success, the most important factor is the best game." Mohan "Global Entrepreneur" means. 1998 "StarCraft" later than initially envisaged at the time of the last two years, but in the first three months that sold one million copies. Also late of "StarCraft II" sale by the end of July 2010 and sold 48 hours after the nearly 150 million copies sold 533 copies per minute, as the most popular games so far this year.
Since the "Diablo", the Blizzard Entertainment almost every game, "bounced." This makes Maike Mo Han very sincerely, "Global Entrepreneur", said: "Whether you believe it or not, we are the schedule is very serious, we do not like the game more than the players delayed release. But when we do this , there must be a very good reason, because in the time frame allowed to do within the game to reach the standard Blizzard Entertainment, the game is ready before the release of our most want to do something. " |
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