Events: 3.0 times the vertical web access: the depth of one-stop service
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Vertical Web site gradually showed the advantage of covering the industry chain, comprehensive portal challenges.
"Diamond bird" is the first network of diamond sales in the professional jewelry brand, last month, the diamond bird won the first three rounds of financing, and financing amount not less than $ 100 million the previous figures.
A vertical e-commerce website has been the capital of all ages, led the industry exclaimed: This may be the next e-myth. Allegedly, the diamond bird is planning to market.
Diamond not only birds, a growing number of vertical e-commerce website, the vertical video site started to attract the attention of capital. Of these changes, Qin Sheng Billiton CEO caused quite a bit of media clear understanding, "Vertical Web 3.0 has entered the era of e-commerce, mobile Internet, social networking, vertical sites and more opportunities."
Vertical: industrial chain covering
Not long ago, focused on domestic B2B HC Guo Jiang, CEO said, with the HC's growing and growing, interest in the acquisition of some future vertical industry portals, the next step, the HC will implement three strategies - focus on internal trade, vertical focus industry, and expand from the B2B information services to all aspects of the transaction.
In the B2B industry, known as the "North Ari HC," saying HC is doing more domestic. In explaining why the acquisition of HC vertical industry portal, Guo Jiang said, as opposed to wide Alibaba, HC have to do on the basis of the extensive "deep."
Not only that, specialized vertical e-commerce is actually being users. According to iResearch data show that comprehensive analysis of one of the top 15 e-commerce site transactions, in December 2010, Taobao, Jingdong Mall and other giants together account for B2C industry's overall market share of 70.7%, the vertical category places nearly 30% of B2C share in the formation of giant camp tight situation, and vertically integrated giants category and the gap is accelerating the reduction of the share.
"Roots in a particular industry vertical sites, you can cover the whole industry chain, the advantage is obvious." Qin added in 2007 caused by "family car" site president, the vertical portal is very understanding, he said: "The automotive industry supply chain complexity, including manufacturers, suppliers, dealers and after market services, not to be a few years, it is difficult to cover all aspects. "
According to Morgan Stanley report said: digital, aviation, tourism, automobiles, real estate and other areas of public spending, vertical networks take advantage of the absolute position of the media. Most of the consumption of the chain is more complex, with large and entertainment-based news portal covering the industrial chain in the session, not an advantage.
According to the IDG survey, 75 percent of respondents said the most dependent on professional and technical network access to technical information, technology trends, technology news, Technology Review; 85% of respondents said that their access to technology class site is the most valuable and technical information The most important channel, followed by the search; 75% of respondents believe that information technology Web site, the credibility of the strongest. The report concluded that: the most professional website to attract audiences.
Vertical sites closely linked to the Internet, more than ten years of development, Qin cause that, from the site's content and product form, it can be divided into three age: 2000 to 2005, China's vertical network "1.0 times ", focusing on industry information and industry comments; 2005 to 2010, is" 2.0 ", each vertical site database, the content of the product information as the focus began to focus on the purchase of services to users; starting in 2010, Vertical Web site into the "3.0 era."
General: One-stop shopping for
In fact, not only into the vertical web 3.0 era, the entire Internet industry has entered a new stage of development.
"3.0 era is characterized by personalized, interactive and in-depth applications," Qin cause that site, the user must be completely stand point, one-stop service to provide full mobile terminal access to provide depth application services, and B2C docking, widely used social networking.
Internet e-commerce is the hottest point of the moment, such a vertical diamond bird because of the domestic B2C e-commerce sites the rise of industry and ushered in the new business opportunities. According to statistics, China's online shopping specifications in 2010 reached 450 billion yuan, an increase of 100 percent in 2009, while the number of Internet users to access e-commerce sites up to 350 million, accounting for 87.2% of all Internet users, the growth rate is much higher than Internet user growth rate.
But how to stop e-commerce website vertical transformation? What is the one-stop service in the end? Qin consistent view is that from how to choose a product, where to buy, where localized sales and price information. Choose to buy from the whole process, to help provide full information services. That is, for users in the _select_ion, purchase, application integration needs, vertical sites to do one-stop service.
This is the advantage of vertical sites, such as the car home site, the user process is divided into the car before the car, and car after car in three different stages, according to the different needs of both parties at all stages of the value of the user the value of corporate marketing and docking.
In fact, the vertical web is a root, which can grow on a tree root, e-commerce, buy, SNS can grow. As can not bear the expected fruit, will have to see this does not strike a deep root depth.
However, the cause of the one-stop shopping for Qin's view is not limited to this. "Users come to buy a car service, but he would also be interested in IT products, and even medical information products there is a demand."
"If the number of vertical Web 3.0 tied together, is a comprehensive portal that does not it? But unlike any existing one integrated portal." Qin cause blinked, continued, "because this is the user's needs . "
To be comprehensive or to the vertical?
China's Internet development of today, the needs of users have started to become "greedy", it is necessary to have a comprehensive professional. In the Internet 3.0 times, in fact, users demand escalated into 3.0.
"From the user point of view the problems" as the basic stance to "meet the needs of users" as the target, through an objective, comprehensive and detailed information to help users. "Only good service user to be able to really get the media's influence, so as to provide the best marketing-related services industry." When asked about expanding development of the media planning Sheng, Qin To put it up, and that is the user.
IT168 old vertical sites to "full coverage", "professional knowledge", "deep application" is known, a very high reputation in the IT industry. Bubble net, too, focused and fashion for white-collar crowd, to digital consumer electronics and fashion as a business subject. The car 168 and car home in the automotive industry is also well-known.
The four vertical site is in the relevant areas have high status in the industry, but also the Chinese consumer verticals in the crowd, but in 2008, after injection of the Australian telecommunications, integrated into a "Aoxin media" group, and in 2010 Sheng summer changed its name to expand the media.
Was not easy because of the vertical site development, then, by the IT168, bubble net, car 168 and car combined into a home media group, the first impression is "heating." Although the change in the overall IT industry, the past two years, when IT168 has been as hot as 2007, but not much IT168 their operational constraints. The car home, car 168 is the area where the consumption of hot spots this year.
Integrated portal, vertical sites, has always been their own good, a comprehensive, a professional, Internet information service from the initial development today, is to more in-depth application development, portal and in all areas of the site has been the formation of two vertical segments Obviously, another Internet service model can not be replaced.
"Portal has long been diversified, vertical sites can no longer go it alone, a collection of vertical sites conducive to common development," business observers, Internet veteran Lu said the reporter for Die Zeit, a comprehensive portal to the vertical, in-depth is one way, to the comprehensive development of vertical sites, and then come back derivative, is a way, "but this is not life and death, there is no alternative." More importantly, the "model is not particularly important, the key is able to perform very How do the vertical web sites, this is no small challenge. "
E-commerce, social networking, mobile, vertical sites are to usher in new opportunities, new opportunities but also led to the capital market's attention. Containing more ambitious extension of the media, but how to achieve more interesting.
(Editor: Jiang Tao) |
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