Events: Last year, the U.S. Internet advertising market reached $ 26 billion
| Event Details:
Beijing Sohu IT News] [April 13, according to foreign media reports, the Interactive Advertising Bureau (IAB) today announced the 2010 statistics. Last year, U.S. online advertising market grew by 15 percent to $ 26 billion. Search advertising accounted for 46% share, while display advertising (display
ad), followed by 38%.
However, the growth rate of display advertising 24%, compared with 12% of fast-search advertising has doubled. U.S. search advertising market a total of 120 million, $ 9.9 billion display ads.
Video ads (counted as display advertising) is part of the share accounted for 5%, to $ 1.4 billion, an increase of 40%.
The following is the detailed statistics:
Revenue (advertising type)
2009 year
2010 year
Search
47%
(10,698)
46%
(12,004)
Classification and Contents
10%
(2,254)
10%
(2,597)
Development of potential customers
6%
(1,451)
5%
(1,339)
E-mail
1%
(292)
1%
(195)
Display advertising category
2009 year
2010 year
Digital Video Advertising
4%
(1,017)
5%
(1,420)
Banner ad
22%
(5,061)
24%
(6,230)
Sponsor
2%
(383)
3%
(718)
Rich Media
7%
(1,505)
6%
(1,538)
Display ads Subtotal
35%
(7,965)
38%
(9,906)
Total
(22,661)
(26,041)
(Editor: Hu Tao) |
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