Events: McCaw Lin Gu Chun: will not enter the field of home appliances and books
| Event Details:
Sohu IT News] [April 14, McCaw Gu Chun Lin CEO, said McCaw's department store will be committed to being online platform, but he denied to enter the field of home appliances and books.
Gu Chun said that online shopping needs of customers more diverse, they like one-stop shopping experience without the stress of life, and then four more. McCaw is committed to creating a platform for online department stores, and department stores line the floors in the different arrangements for different commodities, McCaw also want to use different channels on the Internet, to provide customers with a variety of fashion choices.
It is understood that a number of recently introduced Mecoxlane third party brands, including women, men, mother, make-up, household product lines, and even red wine, cakes and other channels, have more brands to stay.
However, Gu Chun also said that McCaw will not blindly enter a product category. McCaw's strengths is the clothing, including part of the health and household items. If you want to enter a new category, it must be in the category of leaders, not followers. From now, in addition to existing category, McCaw will not enter the field of home appliances and books, as a leader in these industries has been in the minds of consumers with a deeper awareness of the brand.
McCaw forest area, said in the field of third-party brands and clothing when working, McCaw pay more attention to examine the style of third-party branded products, is close to McCaw's customer base, whether with its own brand Mecoxlane complement, while supply is fast, stable, if the quality and so on.
Earlier, questioned said McCaw's gross margin is relatively low, Gu Chun responded that the class Web site with many other platforms is different, McCaw a lot of its own brand, accounting for a significant portion of sales, which guarantees good margin, and if only platform margin will be more sad, and suffered brutal price war. (Lei Feng)
(Editor: Jiang Tao) |
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