Events: Jingdong Mall For retailers to enter the service or the end of Zhongguancun
| Event Details:
Zhongguancun retailers hated Jingdong Mall, many companies also Jingdong Mall disrupt the price system behavior angry. Up in e-commerce era, and his Jingdong Liu Qiang East Mall wanted to end the park's manufacturing industry.
Wen / Xinhua Kwong
Zhongguancun computer market was once the cradle of IT industry entrepreneurs. Agent era fame Lenovo Liu has become China's manufacturing hall-class people, the times up Patriot OEM Feng Jun has become a hero now, up in e-commerce era, and his Jingdong Liu Qiang East Mall have to become the cradle The Terminator.
Is an ability to get cheap goods. Not only the park's retailers hated Jingdong Mall, many companies also Jingdong Mall disrupt the price system behavior angry. Late last year, Motorola has just launched low-end smart machine XT301, in China Telecom's operating room for nearly 2,000 yuan, but Jingdong Mall on two or three hundred dollars cheaper. Motorola channels departments have people who are wondering, from where they enter the goods. There was to be for notebook manufacturers to supply distributors Jingdong Mall to punish, but admitted that he did not have a distributor supplier to Jingdong Mall.
A dealer said the only guarantee delivery to Jingdong Mall 1% of the profits. East to say to Liu Qiang, Jingdong Mall to the goods plus 5% on the shot. Liu Qiang East to bring price transparency of information and compressed to the extreme margins. Then, the Web site, logistics, sales and other huge cost to Jingdong Mall has been losing the edge. Many people also questioned the strategy of low pursuing what will make money Jingdong Mall. In fact, the origin of the park's layout has been Zhongguancun Dong Qiang profit margins of the next two areas - installed and maintained. Compared with selling products, these two are high-profit items.
"Service" high-profit
Wang Zhijun had just switched to Jingdong Mall Lenovo Group, made a four-month vice president. New broom sweeps clean, he gave Liu Qiang East with a big plan. This has the potential to bring new profits Jingdong Mall sources.
March 16, announced in Beijing, Wang Zhijun, Wang Jingdong Mall obtain
In many companies regard the outsourcing service today, why do Jingdong to their service it? Wang Zhijun explained that he wanted to become a service can be controlled Liucheng Jingdong Mall one: "Customers put things to me, I have no way to do maintenance and inspection, to be handed over to someone else to do and finally complete a few links is controllable in Jingdong outside the scope of services to manufacturers, after all, too many customers to reflect the voices of discontent to us, it is difficult subject and we think twice, and then how, as they have after-sales service capabilities. "
Notebook sales service is a big market, Jingdong Mall route through Hong
Service worth? In the Dell website to buy computers, one year warranty, one year later, you can spend 1179 yuan / _set_s the price of a one-year home purchase Dell services (including labor and parts).
In the IT industry, service gross profit margin is high, how high? Wang Zhijun, said: "I know some of the maintenance class industry bosses have said that earned 10%, have said that earned 20%, some say 30% profit, but I do not believe that I think can earn 10% of the already very good Now service provider's margins are not so high fifty-six years ago, IT companies gross profit margin is already very low, after their low-margin, could get out of the service fee will be very low. I know that many not to even 5%. "
"Blatantly" disagreeable
Wang Zhijun plan is to integrate the platform Jingdong Mall 3C class service vendors to create a play Jingdong Mall 3C products in the country's largest service platform, and use the same platform as the foundation, like Dell sell 1179 yuan / Taiwan year of service. Wang Zhijun, said: "In my mind these are the planning stage. Jingdong multi-brand service center sure to cover all categories, but Jingdong now has more than 1,000 suppliers, we will from the best of 3C products, such as computers, phone start. "
This large and small after-sales service providers is undoubtedly bad news. Two years ago, Jingdong Mall launched DIY installed services, installed the Zhongguancun computer shop in trouble a lot. "Unlimited on-site service within a year", "Jingdong DIY installed on-site service," "Jingdong home computer troubleshooting service" business, priced at 888 yuan, 199 yuan and 99 yuan. Jingdong Mall this year to have it extended to the edge of the platform to the computer repair industry.
Computer repair industry is a deep water industry. Have reported that a purchase price of 4,999 yuan laptop screen is broken, get the repair points to, maintenance staff, said for a screen of 6000 yuan. Jingdong Mall to expand their revenue streams at the same time, will bring fresh air in this industry.
Wang Zhijun, said: "It must be clearly marked, all manufacturers have a standard fee, we definitely need to do to keep the macro
(Editor: Jiang Tao) |
|
|