Events: 2011 Top U.S. cell phone brands: Apple lost motor and HTC
| Event Details:
Top mobile phone brands
Top consumer electronics
[Sohu IT News April 14 News, Harris Poll survey of U.S.
Recently released a report, Verizon, Sony, Motorola, Nintendo is the most well-known technology brands, rather than Apple.
Survey: Verizon is the most popular American brand of mobile operator, more than AT & T. Surprising is the performance of Motorola, which lead the list in 2011 mobile phone brands, Apple is far behind. PC vendor in the brand rankings, Apple also failed to chart.
Harris
Poll investigated a total of 25,000 U.S. consumers, it assesses the brand with consumers, loyalty, brand behavior, brand proposition, trust, brand equity and so on. There is the most important indicator that the brand's overall strength, which according to familiarity, quality, and how they become the procurement considerations.
Interestingly, Harris
Poll did not Apple, as consumer electronics equipment manufacturers to evaluate. Therefore, Sony gained 74.7 points behind first place, more than the Samsung and Panasonic, both score 69.5 and 67.3 points respectively. Fourth and fifth respectively, LG and Vizio. JVC and Toshiba column sixth, seventh.
In mobile devices, Motorola ranked first, scoring 64.4, easily beating the HTC of 60.6 points. Although Sony Ericsson and Nokia in the U.S. market record in general, but its ranking is higher than the Apple brand, to be 59.8 and 59.5 points respectively; Apple products despite its iPhone killer, but only got 59.3 points. Involved in the assessment of mobile phone brands have BlackBerry, Kyocera, Pantech.
Harris brand and communications consultancy, executive vice president Lee Chapman (Jeni Lee
Chapman) said: "The fans in the eyes of technology, Apple may have the market, but Motorola to get more people of all ages. There are many smart phone users are not interested, Apple has not addressed their products."
In the computer hardware on the Apple brand has not won first prize, HP ranked first in 69.9, Apple scored 68.3. Dell came in third place, received 64.1 points. Fujitsu was also involved in the assessment, Gateway, Lenovo.
In the video game, Nintendo score 69.8 points, scoring 68.4 points Sony, then Microsoft's Xbox game console. (Aria)
(Editor: Hu Tao) |
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