Events: Foreign media: Google search for the king succeeded ITA into the travel agents of change rather than
| Event Details:
[Sohu IT News Beijing April 14, according to foreign media reports, last week, the U.S. Justice Department approved the acquisition of tickets Google search technology service provider ITA. Google each time you enter a new market, the outside world would guess in the end it will do. Then and the people closer to their online travel market, Google will _set_ off in the end how much of the waves it?
There are already signs that the hotel search and flight search will bring "Google" imprint. Recently, the search for professional website "Search Engine Land" has posted the relevant screenshot shows Google has information on hotel room prices integrated into the web search results, but before these prices is limited to the map search.
Travel industry research company PhoCusWright researcher 卡罗尔黎姆 (Carroll Rheem) predicted that, Google will sooner or later to launch a travel search portal. But she said that Google is difficult to change habits for mainstream travelers.
Limu that, Google will become the travel search for "king", but not an industry "Terminator." After the acquisition of ITA, Google will be able to cure into a relatively mature and travel search market, but for consumers, Google may bring product enhancements, but will not serve as the industry "change" role.
Limu in the analysis of the article states: "Many travelers today's travel search services are relatively satisfied, they know when to go, which ones route." If the search engines give a lot of irrelevant routes and arrangements, travelers difficult agree, no one wants to travel complications.
In fact, the final arrangements for the Department of Justice, dependent on a number of ITA basic services are satisfied with the final flight search site, not surprised. Kayak flight search site Boer, chief marketing officer Robert Qi (Robert Birge) said that the future can still use the software and data ITA, which is satisfactory. In addition, Google is required before the industry after the acquisition of ITA must protect its exclusive technology partner (ITA servers deployed), Google does not agree, but the Justice Department finally asked Google to do so. (
(Editor: He Feng) |
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