měi guó
bǎo luó・
niǔ '
ēn sī（ PaulNunes）
hé tí mǔ・
bù ruì '
ēn（ TimBreene）
shì '
āi sēn zhé gāo guǎn rén yuán，
tóng shí yě shì shǐ yú 2003
nián de '
āi sēn zhé zhuó yuè jì xiào shāng yè yán jiū xiàng mùdì chuàng lì zhě hé fā qǐ zhě。《
hā fó shāng yè píng lùn》
duì běn xiàng mù jǐyǔ liǎo gāo dù píng jià，
bìng jiāng qí shì wéi “ zhuó yuè jì xiào lǐ lùn ” fāng miàn zuì yòu yǐng xiǎng lì de shí dà xiān jìn qǐ yè jì xiào guǎn lǐ sī xiǎng zhī yī。
niǔ '
ēn sī hé bù ruì '
ēn hé zhù liǎo shí duō piān guān yú běn xiàng mù yán jiū chéng guǒ de wén zhāng，
qí yán jiū chéng guǒ yǐ bèi gè dà zhù yào kān wù zhēng xiāng zhuǎnzǎi。
tā men hái hé zuò liǎo zhū rú TheChiefStrategyOfficer
hé SellingtotheMoneyedMasses
děng tū pò xìng hā fó shāng yè píng lùn wén zhāng。
niǔ '
ēn sī shí rèn '
āi sēn zhé zhuó yuè jì xiào yán jiū yuàn zhí xíng zǒng jiān，
tā cānyù liǎo《
fù yù de dà zhòng ― zhēn duì dāng jīn xiāo fèi zhě yíng xiāo de qī tiáo xīn guī zé》（ 7NewRulesofMarketingtoToday � sConsumers， HarvardBusinessSchoolPress， 2004） yī shū de chuàng zuò。 tā de lùn wén jīng cháng kān dēng zài《 hā fó shāng yè píng lùn》《 má shěng lǐ gōng xué yuàn sī lóng guǎn lǐ píng lùn》《 shì jiè dà xíng qǐ yè lián hé huì píng lùn》《 zhàn lüè yǔ lǐng dǎo lì》《 yōu huà》《 jì suàn jī shì jiè》 hé《 lián xiàn》 děng xǔ duō chū bǎn wù shàng。 tā de yán jiū wén zhāng jīng
Tim Breene is the CEO of Accenture Interactive, the company's digital marketing initiative. They are the authors of Jumping the S-Curve: How to Beat the Growth Cycle, Get on Top, and Stay There (Harvard Business Review Press, 2011), from which this article is adapted.