Book business from culture temperament, quality and capacity point of view to illustrate how to be a success, at least qualified merchants. This book is not an empty theory preaching, but according to some cases of success and failure, combined with China's national conditions, summed up the successful businessman should have the quality and capacity of 18. It helps to help entrepreneurs or prospective entrepreneurs to adjust their mentality and targeted capacity-building, inadequate correction, and ultimately from the mediocre to outstanding.