Play time:
Day 07:35 18:00 00:38
Program features:
First, the positioning accuracy, play "urban social news" in the specialty, both adhere to the correct guidance of public opinion, but also pay attention to meet the needs of the people of a variety of information consumption.
Second, the contents fresh, close to the city of change, people's lives, telling people the story, explaining complex diseases, people love to win the leadership satisfaction.
"Press Corner" fresh news content, most of the focus of attention for the masses in general news, such as "Good Eighth busy serving the people", "Someone to jump, police him down," "Taxi 5.1 update looks", "model worker When the counselors, "" rainy, hospital, many people, "and" Putuo seized counterfeit U.S. dollars "," the small road into a garbage dump "and so on. Most of these hot news story with characters and events, the so-called "plot from beginning to end there, living things live living truth", ② to provide factual information for the people in a large number of services, the promotion of spiritual civilization and enlightenment. This is the "News Room" won both the people love to watch, but also won the leadership of the key reasons for satisfaction. Some cities are not news about the story, reflecting the gradual change took place around us in the environmental conditions, such as the green trees and more, visit the Bund and other gulls, but see the great small, reflecting the Shanghai Urban Construction of the new scene and new development. Such as the March 9 "press Square" News "go Bund seagulls flying very pretty" by a retired photographers words and deeds, to show the improvement of ecological environment in the Bund, Huangpu River in Jiangsu effectiveness of the state, seems kind of natural and fresh and meaningful.
"Press Corner" visual read the news fresh, and the hard work of reporters and editors are closely related. According to the "" News Corner "-2002 summary of work," said: Looking back on six months of the program, "News Room" in the media community view has always been pegged tightly to form several "more": the first is the focus of attention of news people more. "Press Corner" journalists use the advantages of living in grass-roots level, into the community, collect and process a lot of lively community news. Such as traffic regulation, such as dirty and messy phenomena, such as neighborhood support. The second is the social news and more. These social news, and some actively promote the Xinrenxinshi new style, accurate, timely and carry forward the theme; some grasp of social hot spots, reflect the concerns of ordinary people; some are full play to the television to see characteristics, stress interesting film and lens expression of language, have received good ratings effect. "Two cars cut in dispute since the driver blows", "ran a red light but also discussing the mistake" and "two women, all martial arts street tussle unsightly" and gave left a deep impression on the audience. The third is the day's news and more. Such as: "throw old bottle is also a" dynamite "threat emergency squad uniforms drunk," "basket breaking three workers killed in high-rise fall" and other news, these news are ahead of the news broadcast took place the first time. The fourth is taken with the film 抢拍 dark more often the news pages of the highlights. Such as: Pudong busy peddling Porn Disc, "press access" true record of the metropolitan press uncivilized phenomenon, strong sense of the scene, Tong Qisheng in place, a very attractive audience.
"Press Corner" is sometimes reported that some weird anecdote, but have given a scientific justification. Such as the March 1, "News Room" and "public voice" small part, reported living in high-rise buildings, a resident of the troubles within: floors are often shaking more than 10 centimeters, the water can overflow the pot, to worry about earthquakes or building collapsed . Earthquake expert advice and timely news site visits, and finally find out the truth: It is near the stone field of cutting marble, caused by building vibration resonance frequency of the same amplitude, both lifted the residents concerns, and solve the practical problems, but also teach the scientific knowledge.
Third, both reports stress the form of innovation, and innovation of mechanism of stress to bring about a brand, interactive shared by the win-win situation.
1. Information communication mechanism
Communication mechanism is led by a news channel, and the brightest journalists Communications synergies, so that timely feedback occurring within their own slice of news, to ensure that no leakage of news. News channel to convey timely information requirements. A daily conference call time exchange of information, planning layout, address topics, coordinating interviews with a powerful tool. Meet the monthly meeting of key leaders with the situation and ratings issued, the report points to deploy next month. Monthly compiled and distributed the "Communications Newsletter", a communication and information, exchange ideas and an effective carrier. In practice, "News Room" has also established a planning duty system.
2. Editorial coordination mechanism
"Press Corner" in the course of exploring a _set_ of editing coordination mechanism.
Include:
A. To create an interview with reporters from various quarters Communications conditions for participation "News Corner" interview with reporters from various quarters Unified Communications using the "STVN" interview microphone, printed "Press Corner" press card, in the interview activities, can be declared by the "news Square "section, or commission a" News Room "to carry out interviews as a journalist, news of the inscription and reunification", "News Room" reporters. "
B. Edit "shot" of contributions from various quarters Communications journalists must operate in accordance with established procedures; topics such as the appointment is temporarily unavailable due to quality issues, the editors have responsibility to help change it and complete the final report. That can not save the film, edit, explain the situation to the press; due to force majeure "shot" manuscript, although not used but included in the workload, and so on.
C. Stressing the press laws, and resolutely put an end to human film, between films.
D. To ensure the quantity and quality of feeds, most of the district used the "Press Corner" employment situation in case of a manuscript assessment indicators of the unit.
3. Service Award mechanisms
Separate ways by scoring system Communications press royalties, scoring criteria and scores and news channels the same day by the news producer, producer, Zebian assessment. If identified as "exclusive report", and royalties for the same level of three. There excellence rating system.
News Channel is also committed to the work of professional training of journalists, the daily conference call, there guidance on specific business topics, in the end of last year we have very tense situation, or be held on the "News Room" reporter first of business training. The training highlight the "practical" should, regardless of curriculum or teacher _select_ion, are conducive to the practical work around the start, nearly a hundred journalists attended the training and examinations.
The operating mechanism, once implemented, to the "News Room" have a tremendous social and economic benefits.
"Press Corner" of success and achievement for all to see. "Press Corner" reports need to further strengthen the planning and implementation of quality strategy, make great efforts to strengthen team building. |
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