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approve Random dominate Revenue
可任意支配收入
,是指个人可支配收入减去维持生活所必需的支出(如食品、衣服、住房)和其他固定支出(如分期付款、学费)所剩下的那部分个人收入。这部分收入是消费者可以任意投向的收入,因而是影响消费者需求构成最活跃的经济因素。这部分收入越多,人们的消费水平就越高,对于高档和非必须的营销的机会也就越多。