1, goods to attract customers and let customers buy the place: economic, practical and commercial housing is the best ~. 2, that sold the securities, futures, and so the ideal price.
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Selling point is defined
The so-called "selling point" refers to nothing but the product with unprecedented ingenuity or distinctive features and characteristics. These features, characteristics, one is born with the product, the other is through marketing planner's imagination, creativity to produce "nothing" is. No matter where it comes from, as long as the implementation to make strategic and tactical marketing in the, into the consumer can accept, agree with the benefits and effectiveness can be achieved best-selling products, brand building purposes. Product selling point is the marketing skirmish, is marketing breakthrough. In general, it appears earlier than the ad, even though it may later be shining brilliance overshadowed ad or a blend. The so-called selling point, in fact, a reason for the consumer, the best selling point is the most powerful consumer reasons. Looking for the product (excavation, refining) selling, this is the common sense of modern marketing (advertising, public relations school), ready to hang on the director, manager, advertising, planning a person's mouth. Obviously, the problem has to do is not a selling point for the product to find the problem, but rather how to find a selling point of the problem. Selling ideas, is dedicated to tell the story of this issue. Selling in the current market economy environment, has long been a hot word, the concept of selling, there are numerous academic who has given numerous definitions, but in the actual application process in the economic field, we are always so difficult to grasp accurate. According to 10 years of practical experience, to elaborate its own strategic thinking on the selling point! Is defined for selling: selling point is the point better than competing products to meet the needs of the target audience!
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Selling custom analysis
In this definition, we can see: 1, first selling point is the demand of trading partners! That is, the selling point is the point needs to expand the limited trading partners, if selling does not address the needs of the so-called problem of trading partners, and that simply can not be included in the field selling point. Of course, where the needs are broad, there is demand for the material, but also spiritual needs, there are tangible needs, also have intangible needs. This description: selling is used to address needs. 2, the main selling point against the demand is not blind, it should be the target audience. The existence of a sensible thing, there's a particular commodity, for different people to meet different needs, such as a cell phone, on the normal consumer is concerned, he is able to meet the needs of major wireless phone function, but for a are murderers of the people, could meet the needs of as a weapon. Our selling refined work that is impossible for the perpetrators of human needs to refine, but only in accordance with the goals we _set_ to work to expand consumer demand. This description: selling is not for the whole society, but we have _set_ the target audience. 3, the selling point is to meet the needs of the target audience which is a necessary condition of this definition, and better than competing products is a sufficient condition of this definition. Because selling some goods, may not be competitors. 4, better than competing products in the superior, is a contrast to show its advantages. If not reflect the advantage in meeting the needs of the target audience of comparison, that we can not call it a selling point selling point. There is also a broad category of comparison, it may be worth the advantages of their products or services, it may be the advantage of time or space. So high degree of homogeneity in the product today, selling more work needs to research needs of the target audience, you need to compare the work done wider and deeper. This shows that selling is not limited to the advantage of the product itself. 5, competition is equally possible alternatives to meet the varying degrees of the same or similar target audience needs. In today's increasingly rich product categories to meet the same demand for commodities also appeared in large numbers, so we in the choice of competing products, you need to research, attention to the _select_ion. Only in this way, we may be more affected by the target audience's preferences.
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Selling service life
Our life is operating life. In our daily life and economic work, we interact with people or business in the negotiation process, there will always be conscious or unconscious use of selling business! If we are interested to analyze the pleasant and unpleasant things, you will find a pleasant selling point is always two sides to meet each other's needs is decent, but not always appear the least happy no one needs to get better meet or original balance is destroyed, leading to business failure. How to make a selling point of this definition to better serve my daily life and economic job? For example, to find a job, fall in love, then such sales, business negotiations! An analysis of their own lives or work environment, analysis of their own to integrate resources, give yourself to determine an accurate and actionable goals. It is worth mentioning that our life or work, often in a state of blind or blurred state. I recruit people in the studio when the name of the file will often post job requirements and write very clearly, when the interview is often encountered can be asked: "? Trick you what kind of person"; "Give me a chance, What I can do the best job! ";" No matter what position, first try it, "these phenomena!. Such people are often afraid to use us, we do not know what they can do, because we do not know what he needs. So, in the course of operating a selling point in their own business goals is the first important. 2, when our business objective is clear, we should carefully analyze our resources and see what our resources to meet demand: selling through self-analysis can be integrated resources to start back to work. This process is the need to recognize our own process. 3, we find a target audience: Which target audience have the resources to meet our needs, this is the first process we identified target audience. 4, looking for our target audience II: In this process, an assessment of the target audience which part of them has or will have the resources to meet our needs, only this part of the audience, is our real target audience. For such audiences only selling refined and selling spread, it has a real commercial value. 5, selling refined operating procedures: a, our resources to meet the relevant target audience needs two lists, sort out all our resources-related needs. b, according to the needs of the target audience of the relevant sort of thinking to sort out investigations related needs in these classes in which demand is important, what the needs are urgent. c, combined with competitors, we investigate the actual situation of the resources available to meet the needs of the target audience, we sorted out the competition to meet the needs of the target audience advantage. d, take advantage of the demand shock and activation theory principles, in accordance with the principle in favor of the needs of our interests to influence the sort target audience. e, refining selling process instance (product identification + advantage + Advantage meet the needs of the advantages): a, presented the advantages of our products. b, we have the advantage of identifying goods. c, the advantages of our products to meet the needs of the target audience of the content. d, the advantages of our products as compared with competing products embodied advantage. f, selling in the dissemination process of expressing ideas: a, a core interest demands. b, three commodities advantages support. c, five related interest income. A thirty-five here is a refers. 6, refining selling, showing a selling point, the temptation to target audiences interested in trading, which conduct negotiations and transactions.
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Selling ideas
Selling a lot of creative people have accumulated a wealth of experience in this area; selling ideas is not much, because the new selling point often can not come from experience, but not from simple imitation, You can come learn, it needs to capture the need to explore the need refining, but more original, each with a unique selling point is unconventional results, during which twists and turns, interesting, creative selling products but also to added a bit of mystery (selling value-added products and products have similarities, point crossover, and is also associated with great effect, in general, the more outstanding value-added product development, product selling points, the better mining and refining). Cutting-edge technology is compelling selling point Since industrialization, technology would have been one of the major selling point of the product. After the second half of the 20th century mankind has entered the high-tech era, selling out to further highlight the role of technology. Technical selling value-added products and product technology the same place is both emphasize technological content of products, unlike the former need to preach this technology content, while the latter is embedded in the product. In other words, the higher value-added technology products, more suitable for the emphasis on technical selling point. To put it bluntly, the so-called technical selling one is "selling techniques" or "selling process" is in the advanced technology to find new products, selling products, refined concept of travel alienation. Such as business communication, through massive data storage and fast search, highlight "technology allows you to more Jinsong" This technology selling points; such as Haier, the "time to wash" water heater, use of new technology to solve consumers not to use the water heater bath grasp the amount of hot water troubles to selling "high-tech, allowing you to power-saving, safe and convenient also" highlights the interest, but also by consumers. Mobile Internet is also a creative articles to do. Those tiny fingers young Japanese woman who was able to use only one thumb, it easily to the desired information from almost only watch the size of the LCD screen, the finished pieces to download. Intelligence everywhere, as long as you have a dexterous thumbs - pro-family refers to the term (major selling point) thus came into being. First introduced in Japan pda (Pocket PC) zaurus, including almost half of the market share of more than sharp, recently because of the sudden appearance of i-mode, so zaurus in markets suddenly became depressed. Later, to the present, with one hand holding the mobile Internet, just use a thumb in one minute, you can type 100 words or more young people, as the years honed increase, which is called the second on behalf of the pro-finger family. Philips will "voice dialing" technology in the mobile phone, the rapid formation of a strong technical selling, making the brand awareness and sales rapidly. For closure of the first generation of handheld computers, handheld wireless information services become innovative new market "selling point." Motorola canon, Lenovo DNT and Blue Fire "portable e", the "revolutionary" attitude to advance the market, sometimes too much noise wind and water. Long years ago, space cotton winter clothes, space-based drinks (Sino-US joint venture Guozhen), is older technology products as a selling point. Thought highly of space technology, people can not help not stared, speechless not a word. Intel's core products - computer chips, its technical content in the world, second to none, so it became its first high-tech selling or key selling point, disdain for Universal, unrivaled in the world in its image made on behalf of the robot is advertising the film, we clearly see that. Vitamin b5 is something that many people do not get to know. However, this does not affect P & G's Pantene shampoo for strong advocacy, because certainly provitamin b5 and some elements of the new technology developed about, this is enough, enough as technical selling product, do not make a clear explanation it has the effect of mystery may also be better. Children's milk contained Bifidobacterium factor, but also with provitamin b5 almost. Digital is the product of many recent efforts to promote a major selling point for technology, digital TV, digital phone, digital camera, digital cinema, Cyberport ...... like what products and digital stained the edges, just like fairies possessed, can flat soaring a. There is also something called nano beautifully, and as a new generation of washing machines, refrigerators and technical selling home appliances, which steal the show the day yet to come. Of Robust pure water "27 layer evolution", air conditioning beautiful "strong cooling ', Kelon's' quiet no noise", its selling unique. In a recent product advertising, the new emphasis on selling Haier air conditioning, and 15 meters long distance air supply and stereo surround is its new technology as a selling point. Hisense in Jinan triple commercial investment to build a technology concept store, the value of nearly one million, originally belonging to the lab tech products show moved to the mall, this peculiar type store industry caused widespread concern. According to the concept of store design experts revealed that the main role is to demonstrate the concept of Chinese home appliance store tomorrow technology to allow consumers to understand the future trends of home appliances, enhance understanding of the industry knowledge. Future concept store directly reflects the needs of first manufacturing, remanufacturing consumer marketing idea. Commercialization of science and technology began to appear with the concept of "image plane" on the Hisense booth, along with the number of machines more and more, technology has become an inevitable development concept store. Hisense established technology concept stores, marking the Chinese companies advertising and marketing started from the "name recognition" era into "ability awareness" era. In addition to brand tree, expand the market, re-development, confidence in the domestic mobile phone enterprises (new selling point) but also from the opportunity for third generation mobile communication cdma to offer. Since cdma market has not fully opened, while the country has to develop its own property cdma system, so domestic and foreign manufacturers cdma phones can simultaneously started, the relative current gsm cell phones, there will be a significant market advantage, complete with and foreign brands a higher low strength. In today's world, every day there are a number of new technology was born, there are also a number of new technology products (beware: not necessarily full of high-tech products) come out. Cutting-edge technology is compelling selling point, many competitors look of appalled.
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Selling Mistakes
· Dragged the hind legs of products based This is actually a pseudo consumer-centric marketing. Results of the final result is this: most likely to make their products out of the market demand for real. Here's an example for analysis in real estate marketing. a real estate is a target customers for the low income groups in the project. However, the product developers in order to increase the selling point, in order to expand the customer side, we plan to design a flat layer across, split level, duplex, duplex, more than 20 from 70 square meters to 218 square meters of apartment; then compared Jian Shi opponents a lot more landscaping. Based on the selling of these products did not give a standard real estate sales to bring good luck. Because of the low-income groups to buy more than 200 square meters large apartment it? Afford to buy more than 200 square meters big house how could people willing to consume only 70 square meters of people clustered door? Landscape unrealistic because too much is not much practical value of green, how to increase need not pass on the cost of purchase of buyers? So down immune "stations" of real estate, how can achieve the desired sales results? As can be seen, in this case the increase based on the product, selling refined products, eventually became a drag in the marketing of "difficulty." Already stressed the need for product planning real estate products like this, and that the product is not strong emphasis on planning the production of other industrial products, if too much emphasis on product-based selling point, but also have a good end it? ! · Pseudo-competition Selling has been able to prevail in China marketing industry for decades, one of the "brilliantly" The reason is: the selling point is the superior characteristics quite different from even higher than competitors. That achievement of competitive selling its position in the Chinese marketing community. The rival products based on the relative advantages and features, from the perspective of self-imposed are really selling to consumers in a competitive market environment it reality? In the festive confectionery market, candy consumption behavior usually buy bulk candy by ① If after the withdrawal of two ways to open a large package of candy, all kinds of varieties of candy mixed into the tray BACCHUS, which is currently in the form of consumption or candy The absolute subject. ② buy a dedicated small packages of candy, a bag of bag of guest feedback. Candy circulation in the southwest of Chengdu, a certain reputation trading company, in 1998 believe they have found the defeat oh, rabbit, monkey and other strong competitors, winning gold in the candy market vat fishing methods. After nearly six months of planning, oem OEM entrusted to Chengdu Yaohua candy factory production, introduced from Italy Blossoming baskets shaped packaging, Early Takako peanut-shaped packaging, happy wishful hydrangea-shaped packaging and a series of new packaging fine, meaning beautiful candy; Not only that even the bag of eight bags of candy in the package is also on the "Fu, Lu, Shou, hi," Tang Zhi. This series is based on competition in the packaging as a selling point for the introduction of candy, indeed in the short term due to the enthusiastic response of the market, Ray sought after by others whether it covered all the strong opponents. But the result? With the strength of the series is over fresh candy, candy has been kept in the series in the size of the gray wholesale market, the size of retail stores, gradually disappeared hide the sound track. Neglect spending habits, from the actual market demand, overestimate their ability to transport city-based competition has become a selling point to others things. This can be seen as competing, higher than the opponent's attention to income selling it? This difference will be extracted from the excellent features of competing products selling act called "pseudo-competition" may be more appropriate. · Discard the consumer "Around the market, consumer-centric" slogan has been shouting for over ten years in China. After such Xuguang Jing, through these new circumstances in a variety of marketing experience and experience, Chinese enterprises are true consumer-centric yet? We have refined the various selling points are really the consumers think and want? With "anywhere in the world can maintain a high quality call" as a selling point Iridium, relatively common selling point of mobile communications in any case be very competitive. However, it's a selling point in bringing much attention to it, but also brings with it an extremely high operating costs passed on to consumers the high consumption costs. Just think, ten times the ordinary mobile phone calls that he should not purchase costs and the vast majority of consumers around the world will be refused at the door? Iridium change "meteor" story, it is selling its discarded by consumers making. Compared with many production industries, China's health care industry seems to be the most know how to "ganging up" consumer industries. To the consumer, "the efficacy of health products should have" psychological familiar correspondence, have kept in violation of relevant laws and regulations, and by some "paint edge ball" approach to how so and so has trumpeted its own efficiency and effectiveness of how Good. However, this practice docking consumer demand is short-sighted and quick success, mostly because it uses the means of deception. It has also become an important reason for China's health care market stormy. After enumerating the market environment in the real selling point is not, let's take a look to buy power.
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Buy and selling Qizhua, get customers
Get customers to buy and selling Qizhua What is the buy and selling? A person to buy is "very concerned about anything, and I hope to get a" personal aspects, including personal identity, values and other things. What is the selling point of it? Is the accepted view or something. More simply buy is the first of the private interests to thoroughly publicize; selling point is honorable, righteous, let this man be able to get public recognition and support. Buy from a private person, rational; selling point is a person from the public, and sensual. In the process of purchasing decisions, especially in the organization of the buying process, the key people are particularly concerned about other people's related opinions, views and feelings, you must know that. Remember: people are buying for their own reasons, not for the reason you buy. If you want customers, we must first consider: He's selling points, what his personal needs? If his private demand is better than you meet; then his respects "public", as long as feeling good, you can discuss the details. Shrewd businessman knows that when you are doing the transaction, the first consideration should be to make money, but to get people, to communicate with the flow thing! In the key people to buy time, but also give him a selling point let us recall: their past at the time of purchase, which is their satisfaction on the line, which is estimated to be a reference and evaluation and opinion of others? Finally, how to make a decision? You are in a more public forum to express some views and opinions when you can not be entirely true inner thoughts? You who have the real influence? You do not have to play too, and under what circumstances you are willing to play? Around you have some very special purchase is outrageous behavior, you buy from the perspective of the analysis and selling it? Answer a few questions about the above, we will understand: From the buy and selling point of view, from the perspective of the private and public perspective, some buying behavior as long as their satisfaction on the line, while others purchase behavior of others must be considered . In more than one person buying decisions, especially in the organizational buying process, the key people are particularly concerned about other people's opinions, views and feelings. Therefore, a specific purchasing behavior, we have to consider in addition to the key people to buy, but also to consider what are the key selling point man. Sales fail for many reasons, is that the seller of the key selling points of the lack of human understanding. Let us look at the following example: a company salesman Zhang, on behalf of the company to sell its automotive parts, went to visit both students and is a large car factory Liang, director of procurement. Liang seriously old school after listening to the briefing, said he will try to help. Zhang glad, confident Jinghoujiayin. However, over a period of time, still no reply. He went to understand the situation, old classmates pained to say: "I did not help you, and your qualifications Several companies have almost made contact with us and have backing, we really do not find a few other . reasons "Zhang did not understand: how old classmate's face is not to, in the end is what went wrong? This example tells us: The law is increasingly robust, the market gradually standardized social environment, the seller wants to sell in the end, should follow the market rules of the game to get the orders, just by virtue of care Siemens, take the relationship to sales practices, will encountered increasing difficulties, the seller must pay attention to the key people selling problem. Captures the same time and then grab something for selling, so your business will succeed. However, there are a lot of customers buy is hidden, or that from his personal point of view, and some even say it is impossible. We want sales success, we must fathom the things he could not say. For example, a company car to buy, what to buy, what car is good? If you are a user, such as drivers, office director, or a vice president, he will say, or buy a Mercedes good. Because Mercedes is a symbol of dignity, is a sign of success. However, we did not buy a Mercedes and a reason to say, that is not their own money to dig oil. If the oil money to pay for their own, no one will buy the estimated "fuel big" Mercedes-Benz, which will give priority to fuel-efficient cars. So, there can not say there is a time to buy - do not pay for their own oil money. Instead, the selling point is the public, we are unanimous opinion, the "buy-Benz to display the company's image," this high-sounding reasons enough for it! At this point, buy and selling unified, business completed.
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Buy and selling of stocks intraday
First, the opportunity to buy 1 share price fell more than the 3rd consecutive decline has gradually narrowed, and the turnover is also reduced in the end, if abruptly and prices go, it means there are big cargo entering eating, Yi Su buy. (Exclusive of securities internal control, information intelligence station ...... 365 days) 2 by a decline in the share price into the early gains, trading volume gradually enlarge to form rising values increase in volume, table optimistic outlook, Yi Su buy. 3 when earnings fell to 20 below (subject to 5% per annum), said the return on investment in the bank's stock and return the same to buy. 4 stocks to limit the opening, when the daily limit to close, which means that the main efforts to pick up a strong pull, and the prices will be the big reversal, should speed buy. 5.6 rsi in 20 days or less, and the 6th rsi greater than the 12th ris, k line graph appears doji indicates market reversal has been determined, you can buy speed. Deviation has dropped to 6.6 days and 30 -3 to -5 -10 -15 deviation has dropped, the representative rate of the short-term deviation can buy. 7 After moving average declined, began to rise after the first was to go flat trend, then climbed upward, breaking the moving average line is to buy time. 8 short-term moving average line (the 3rd) to move up, the long-term moving average line (the 6th) turning down the opportunity to buy both the formation of gold crosses. Representatives rallied 9. Shares at the bottom of a period of consolidation, big consecutive days or three days long red or red crosshairs when or under the shadow line. 10. Shares in the low k n Figure zigzag up the share price and the share price is w-shaped buying opportunity. 11 fell sharply from the high-grade general decline in three bands, is to buy time while rebound. 12. Shares in the box-shaped consolidation for some time, there is a sudden rise in bullish direction, is to buy when the breakthrough disc Bureau. Second, the choice to buy intraday 1, opening higher, to buy (correction can be linked to the nominal price to buy) when the correction does not break open, such as the high point when the second wave of the first wave of high overweight breakthrough follow-up (buy external disk prices) or a small amount to get into (with limit price rob, buy up), then two waves may direct the limit again retreated, the third wave has skyrocketed more expensive. 2 open low rise, remember the best and so meteoric rise (or changed by the rise) or more than 12, the main intervention on behalf of the bulls, then retreated probably will not Zaifan week, see if Xiabu Qu, which can be yesterday's closing Nominal price hanging nearby to buy. 3 When the bottom of the form to break the neckline pressure to buy. Whether open or open lower lower lower high as long as the bottom (w bottom, triple bottom, head and shoulders bottom, round bottom, etc.) are formed when pressure every break through the neckline, long the main resistance up to support the market on behalf of the successful start up lift , then break through some large do not chase, let it retreated when the best (probably) does not break the neckline, and this was the best buy. Special attention, opened lower down, although the bottom of the form, but that is weak, and so it is best to break the neckline can also meteoric rise, only to turn black when the correction is no longer buying, otherwise, there are scam, luring more of the possible. 4 box movements (opening to go flat, Kaiping go flat, open Dizou level) to break up, the follow-up. When stock prices appear sideways day, best to wait and see, but the level of spreads sideways when you can pick up a large low feed method, add up to profit. However, special attention should be, when massive breakout box top price, especially high or open Kaiping go flat, the time has exceeded 12 o'clock, then you can buy or knock to get into the outer disk. At least one box-shaped upper and lower spreads earn. And if the opening level continued to drop, in principle, only a weak stabilized stabilize the disc, a small amount of intervention to try to follow up the rebound, pour do not have a lot of input. Third, the time to sell The analyst hereby generally common in the sell signal analysis below for your reference: 1 in high third consecutive day on behalf of massive black market will grow more than the anti-empty, can be the first to sell their holdings. (2) In the high-end 3 to the 6th consecutive red or black or cross-hatched lines and on catching up on behalf of high-end price will have enough for a long drive down. 3 in the high-end of the n-shaped inverted and inverted w-shaped stock prices (w head) of the share price, the market will reverse the decline. 4 after the stock soared to new highs not, although there may be two or three times the drop in the broader market ups and downs. 5, after the share price fell below the reserve price support, for several days if the stock price fell below the trend line, indicating the stock will continue to fall. 6 By Eliot band theoretical analysis, the share price rose sharply from the low start, such as stock index rose by a first wave of 2500 points to 3000 points, up by a second wave of 3000 to 4000 points, the third wave of the main points straight up segment 4000 Ben 5000, short-term goals have been reached, to 5000 points if not go up, you can not sell their shares to new high. 7 After a decline in the share price of a particular band, into the consolidation, if not rise and fall a long drive, you can speed shot holdings. 8 shares continued to rise in the upscale, turnover reached when the amount of days, on behalf of the credit expansion should be sold too. 9 Short-day moving average fell, long-day moving average line up cross-commonly referred to as the death of the cross, then you can kill shot in holdings. 10. Rsi bull market has reached 90 or more of the market is overbought, consider selling their shares. When the bear market of around 50 rsi that should sell. 11.30 days and the deviation rate of +10 to +15, the deviation of the 6th +3 +5 behalf gains have been high, can sell their holdings. 12. Shares upscale appearance m head and three statues head, and the stock price does not rise, can be the first to sell their holdings when large volumes. Fourth, the intraday charts judged the best selling point 1 When opened lower lows before falling below the wave, selling (limit price popped) weak stocks. When substantial negative open lower down, can not get past the opening bounce, then reverse down below when the first wave of low technology refers to weakening prices should quickly popped up, if not enough time, they have the second waves bounce longer able to cross the high point, and reversed down, act decisively under sell orders. 2, opening lower, below the second wave of the rebound can not get past the high values of a, b point to sell anti-go when dropped point c, below wavefront low, then sell overweight. Point B is still rebound meteoric rise, and sometimes turn black after opening lower high, or expand, this time even more vulnerable, more should be sold. The point B actually become a good time to choose a vent. 3 head formation, below neckline support should be sold, if the moment is not to sell, you should also take advantage of the below form, to produce back effect, no rebound in production and then reversed upside down, and quickly made to sell. Especially when on yesterday's closing price when the rebound high, or a small amount of venting, to be supplemented low back. m head shape is right peak is lower than the peak has been left as the ship pulled shaped, sometimes the right than the left peak is also possible to form a high peak shape and then reverse the decline in luring more and more terrible, as for other head shaped like a head and shoulders, triple top, round top are the same, just below the neckline support had quickly _set_tled holdings, lest loss widened. 4 box when the trend towards to blaze. Whether artificial opening to go flat, Kaiping go flat even open Dizou level, showing the level of shock when the box in the top box thrown in the box low buy. But once the box-shaped lower edge of the support price fall, they should not hesitate to polish holdings should, if at the moment could not do, in the box on the tray below, may produce results back, but at the moment still had not rebounded Original box-shaped lower edge, on behalf of the disadvantaged.