Refers to the stakeholders is held by a person is more consistent impression or reputation. Successful personal brand should have three basic characteristics: One is unique: that has its own point of view. The second is related: to work with other important things that link. Third, consistency: and the people of the observed behavior has a certain consistency. For a start-up businesses, and its success is largely determined by the ceo's personal brand. In the company from scratch, step by step process of development and growth, ceo's personal brand in many ways leading the company's success, because the start-up businesses do not have enough capital, has yet to establish their own credibility. When it wants to attract venture capital, or the recruitment of highly qualified staff, it must rely on ceo's personal brand (ceo brand) power. More domestic companies ceo brand can enhance employee sense of honor, pride, foreign investors can win customer trust in the company. ceo brand is moving with the Alice brand personal brand. Ceo for public companies, the personal brand and even affect stock prices. Personal branding rules ceo First, a "brand positioning." Standard methods enterprises to create the brand is "characteristic - interest" model, companies think about the products or services it provides the characteristics of clients or customers can bring any special interests of this approach can also be used to establish the brand in the ceo on. Secondly, to create an excellent image rich content. Peter Drucker pointed out in the latest book: It is now the life of personal expertise, longer than the life of the enterprise. How to form their own ability and style of a feature, with the irreplaceable value, the key is to build brand ceo. Third, the brand continued accumulation. Ceo brand is to establish a long-term process, sustained by various means to keep the fullness ceo image. The basic method of brand packaging ceo First, the classification of the ceo has a clear understanding. Now our ceo generally into four categories: industry leaders, successful entrepreneurs, the second generation of entrepreneurs and talented professional managers. The nature of industry leaders is the personal charm and reputation is relatively high, and the epoch-making contribution to the legendary, strong public influence and appeal. Representatives in this regard are Liu and Zhang; The characteristics of successful entrepreneurs is a high personal charm and influence, managerial excellence and innovation. Representatives in this regard have Wang, Niu Gensheng. Characteristics of the second generation of entrepreneurs is a knowledge-based, open mind, from the struggle with international companies to cooperate with international companies, from the simple to do a variety of industrial capital management style, full use of information management tools to protect the enterprise from to the autonomous and so on. Representatives of this type is Guo Wei. Outstanding characteristics of professional managers is an excellent professionalism and management skills. Representatives such as Sina Wang Zhidong period. Second, we must clear ceo brand personal brand to the corporate brand from the dimensions of division. ceo brand as a top performance of individual brands, with a personal brand and corporate brand dual characteristics. Packaging methods, it is necessary from individuals, businesses, community be considered on three levels, but on the amount of each level there are natural, experience, ambition consideration three dimensions. Third, the idea of an object on the ceo brand and every object has an accurate grasp of the principles advocated. Image ceo's can be divided into two aspects of external and internal. Domestic objects, including staff, management and shareholders, these three types of groups from different perspectives have shaped the image of ceo. External customers, partners, government and media should take a more cautious strategy. Fourth, the ceo of a brand segment of accurate positioning. From three dimensions into account, combined with the industry and competitive situation, given the exact location of ceo brand. Ceo brand communications for the following _set_ the tone. Wei Xin, chairman of the positioning of such Founder is: an international perspective, strategic vision, excellent execution of the national sense of responsibility on behalf of the second generation of entrepreneurs. <Original> The 21st century is an age of branding, management experts point out that, in the workplace should also establish their own brands as soon as possible to let the boss and colleagues remember a man, said you can make people immediately think of you a lot of different advantages, such as the ability of your business, you are a human and approachable. Has full freedom of choice in this era, if the workplace has its own individual brand, will be more opportunity to choose up development opportunities and more. Create a personal brand must also be emphasis on individual learning ability. Create a personal brand is a long process, even though they have formed a personal brand, to maintain it we must continue to learn new knowledge, to add new content. Learning, learning to be careful not to follow suit, but should be useful to learn those things about their career. To learn packaging, marketing. Packaging is to successfully demonstrate the characteristics of the brand's personality, so that they fully understand your value, but also have to pay attention to pay attention to proper packaging, excessive packaging will have a negative impact on personal branding.
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Connotation of a personal brand
1) brand is the distinguishing mark for recognition - recognition. Not exactly the same two brands. Your brand is only belong to you, a true reflection of you and what you believe. Such as Zhang and Zhao are very different, Yang Lan and Zhang Ziyi are two different brands. 2) The brand is shorthand symbols, the code is effective communication - information compression function. Workplace, your brand image (including movements) are present in the minds of others the impression that the formation of a fast memory of the symbol. In this notation, one can think and react quickly. Liu Huan, such as that, people will think of the famous tenor, and his resonant voice, behind the long hair and robust body. 3) brand is a promise, guarantee and contracts with consumers to establish a long-term relationship - security features. ROSELIUS (1971) that the brand is the quality and trust and loyalty of the permanent guide and to give those who have no confidence in the purchasing decisions of customers more confidence in the results. Tang Jun, the previously mentioned representatives of the passion, care, ability to work excellent Emperor, Michael - Schumacher fans dream, the embodiment of love life; Li Ka-shing is a treasure, tireless, hard-working, honest representative; Gates is a knowledge-based economy symbol of the wealth of noble ideas. Their personal brand is a promise to guarantee and contract. (4) brand is a symbol of their own image, you can accumulate intangible as_set_s - the value function. For a start-up businesses, and its success is largely determined by the CEO's personal brand. In the company from scratch, step by step process of development and growth, CEO's personal brand in many ways leading the company's success, because the start-up businesses do not have enough capital, has yet to establish their own credibility. When it wants to attract venture capital, or the recruitment of highly qualified staff, it must rely on CEO's personal brand (CEO brand) power. More brands the company CEO can enhance employee internal sense of honor, pride, foreign investors can win customer trust in the company. CEO brand is moving with a personal brand Alice brand. For the CEO of public companies, the personal brand and even affect stock prices. CEO personal branding rules First, a "brand positioning." Standard methods enterprises to create the brand is "characteristic - interest" model, companies think about the products or services it provides the characteristics of clients or customers can bring any special interests of this approach can also be used to establish the brand in the CEO on. Secondly, to create an excellent image rich content. Peter Drucker pointed out in the latest book: It is now the life of personal expertise, longer than the life of the enterprise. How to form their own ability and style of a feature, with the irreplaceable value, the key is to build brand CEO. Third, the brand continued accumulation. CEO brand is to establish a long-term process, sustained by various means to keep the fullness of CEO image. The basic method of packaging the brand CEO First, the classification of the CEO has a clear understanding. Now our CEO can be divided into four categories: industry leaders, successful entrepreneurs, the second generation of entrepreneurs and talented professional managers. The nature of industry leaders is the personal charm and reputation is relatively high, and the epoch-making contribution to the legendary, strong public influence and appeal. Representatives in this regard are Liu and Zhang; The characteristics of successful entrepreneurs is a high personal charm and influence, managerial excellence and innovation. Representatives in this regard have Wang, Niu Gensheng. Characteristics of the second generation of entrepreneurs is a knowledge-based, open mind, from the struggle with international companies to cooperate with international companies, from the simple to do a variety of industrial capital management style, full use of information management tools to protect the enterprise from to the autonomous and so on. Representatives of this type is Guo Wei. Outstanding characteristics of professional managers is an excellent professionalism and management skills. Representatives such as Sina Wang Zhidong period. Second, we must clear the brand from the CEO to the corporate brand personal brand dimensions of division. CEO brand as a top performance of individual brands, with a personal brand and corporate brand dual characteristics. Packaging methods, it is necessary from individuals, businesses, community be considered on three levels, but on the amount of each level there are natural, experience, ambition consideration three dimensions. Third, the object of the CEO and each brand claims the idea of an object to have an accurate grasp of the principles. CEO of the Image can be divided into two aspects of external and internal. Domestic objects, including staff, management and shareholders, these three types of groups from different perspectives have shaped the image of the CEO. External customers, partners, government and media should take a more cautious strategy. Fourth, the CEO has a brand segment of the accurate positioning. From three dimensions into account, combined with the industry and competitive situation, given the exact location of the brand CEO. Follow-up of the CEO to _set_ the tone for brand communication. Wei Xin, chairman of the positioning of such Founder is: an international perspective, strategic vision, excellent execution of the national sense of responsibility on behalf of the second generation of entrepreneurs.
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Personal brand reference book: "self-made extraordinary"
Of: Yuping Yuping: Brand is actually run your life Yuping order: You can make extraordinary self-4 The first part of the strength of the brand 5 The first chapter, why personal branding 6 "Hearts and minds": the most lethal competitive 6 Personal brand: the core competitive workplace 9 Create a workplace brand, he "sold" to the high price of 11 No brand, prone to injury 16 Chapter Two: When you're 18, when the brand First, understand how the individual brand 18 Second, the personal brand is a symbol of 22 individuals Third, the personal brand means that the difference of 25 Fourth, personal brand represents a commitment of 27 Fifth, there are brands, there are advantages 29 Part II: Reshaping of self: create a personal brand 32 Chapter III: Mining Self - "Who am I?" 32 How to know the real "I" 32 360-degree understanding of other people in mind "you" 34 Define the core features of your 35 Allows you to combine the value and characteristics of 37 Chapter IV, a clear objective - "I want to be?" 38 Goals, future 38 You have to know what they have to be 41 _Set_ a target of the eternal law of 47 Chapter V, clear core values - "I'd become?" 49 Your core values reflect the true 51 Establish the core values of the popular 52 For the values, "as an invaluable" 54 Chapter VI, brand Declaration - Planning your brand 56 Location: 56 premises all acts of What accept you because 59 "Triple play" plan a strong brand 62 Diversity: The most powerful means of 66 69 to create brand success Chapter VII, packaging of your brand image 71 The community needs to packaging 71 Packaging is to give the "appearance" and get you 73 Wearing the same clothes with the brand image 75 Elegant manners: to infect your "customer" 78 Resume: 80 to convey the basic information you Personal identity: Concentration on the inside of your 81 Personal motto: the essence of your brand 83 Personal office supplies: Your Business "window dressing" 84 Attractive voice: your second "face" of 86 The highest level of packaging: no "marks" Packaging 88 Packaging is not a personal brand 89 Part III: Beyond the self: to enhance personal brand 95 Chapter VIII, spread your brand 95 The eye is the "money" (the former) King 95 Communication: Increase the value of your 97 99 personal brand of transmission 1 +1 "2 106 Brand promotion, and effective is the last word 114 Chapter IX, the management of your brand 117 Consistency = persistent 117 To your brand "promise" as the goal 119 Keep your core "promises" 121 Changes of the 124 Brand "fresh" method - improved 126 per day Chapter X: Protecting your brand 128 Brands need to invest 128 Well-protected, Yao appreciation 130 Li "ghost" contest 132 No protection, no choice of 134 brands Brand Protection of the Road: All-pass "killing" 136 Chapter XI, the four-point personal brand management advice 139 First, the brand takes time to precipitate 139 Second, build brands is to create "impact" of 140 Third, a good brand of good quality. 140 Third, any "details" will affect your brand 142 Fourth, upholding core values (faith) - The first rule of successful brand 143 Fifth, the brand first career points - loyalty 145 Sixth, do not give the brand hit the "water" 146 <Original> The 21st century is an age of branding, management experts point out that, in the workplace should also establish their own brands as soon as possible to let the boss and colleagues remember a man, said you can make people immediately think of you a lot of different advantages, such as the ability of your business, you are a human and approachable. Has full freedom of choice in this era, if the workplace has its own individual brand, will be more opportunity to choose up development opportunities and more. Create a personal brand must also be emphasis on individual learning ability. Create a personal brand is a long process, even though they have formed a personal brand, to maintain it we must continue to learn new knowledge, to add new content. Learning, learning to be careful not to follow suit, but should be useful to learn those things about their career. To learn packaging, marketing. Packaging is to successfully demonstrate the characteristics of the brand's personality, so that they fully understand your value, but also have to pay attention to pay attention to proper packaging, excessive packaging will have a negative impact on personal branding.
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Containing Phrases
individual trademark model
Dazao Individual trademark
individual trademark consequence
Individual Trademark Hengheng Academy self Managerial be order
individual Branding meeting Self Managerial be order