競爭優勢是一個企業或國傢在某些方面比其他的企業或國傢更能帶來利潤或效益的優勢,源於技術、管理、品牌、勞動力成本等。
A set of unique features of a company and its products that are preceived by the target market as significant and superior to the competition.
英文： competitive advantage
分類：1. cost competitive advantage
從下面幾方面減少：Experience curves 經驗麯綫
Efficient labor 有效率的勞動者
No-frills goods and services 減少包裝
Government subsidies 政府補助
Product design 産品設計
Reengineering 業務流程再設計
Production innovations 産品改良
New methods of service delivery 新的服務傳送方式
2. product/ service differentiation competitive advantage
3. niche stragegies