Boloni Italian professional home brand, from the hinterland of the Italian fashion chain Brescia (Brescia), in-depth understanding of Italian furniture industry, in-depth features, so that the product Boloni forefront of fashion in Europe is full of rich flavor. Branch Depot was founded in October 27, 1992, early in the kitchen daily necessities and electrical products sales. 1999 products in kitchen furniture production and sales. Boloni and scientific treasure, is Boloni flagship decoration (Beijing) Co., Ltd. 's two major brands, is the flagship Boloni decoration Engineering (Beijing) Co., Ltd. for the different needs of different consumer groups launched the brand. Belong to the same company, but not the same brand.
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Philosophy
Boloni Products (Beijing) Co., Ltd. with an international perspective and for professional and leading spirit of the Italian art kitchen culture into China, advocating "Living in Kitchen" (life in the kitchen) of new ideas and new way of life in the country _set_ off a kitchen revolution. After years of market operation, in the kitchen industry in China has been ranked the first place.
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Product style
Seven home style Boloni's three major brands Boloni flagship decoration (Beijing) Co., Ltd. is divided three major brands - Tellmach villa home improvement, home improvement and scientific treasure Bolloni check the overall home improvement. "Boloni overall home improvement" for the high-end apartments or other residential renovation services to provide customized advanced way of life overall brand. Boloni main theme of promoting a systematic design home design, providing the Italian design, German technology and quality, and strong design sense Boloni brand. Boloni brand products include: kitchen, the whole bathroom, interior doors, furniture, sofa fabric, lamps, wood shots materials and other accessories. "Titanium Mach villa home improvement" is to provide customized luxury residential villas and the overall design of the decoration service home improvement brand. Has a world class villa's villa renovation specialists featuring various service chain, to provide professional interior design house, garden and design, basement design, and villa home villa systematic overall architecture design, and the introduction of Germany advanced technology villa home improvement and construction standards for construction , and Valcucina, Ferranini, NOBILI, GSI and other world-class household brands together, offers private is accompanied by hand-tailored services and global sourcing. "Science Po stay home improvement" is provided in the side housing [direct placement level] of packaged fitting service model. Package from design and construction, the main material to the cabinets, interior doors, bathroom, furniture, sofa, curtain lights, accessories, bedding, even to the floor drain, window-stone, a full _set_ of furniture hardware accessories such as the market is the most simple and convenient decoration way. The fourth generation of home improvement In the fourth generation of home improvement began to improve and achieve market-determined position when the analysis was out of the first three generations of reasons. The first generation of home improvement, the so-called road guerrillas. No formal training of personnel involved in the decoration can often lead to cutting corners, such things as dishonesty disputes, poor quality. Second-generation home improvement, small decoration company. Renovation industry began to form, thus there are some appropriate decoration companies, but overall there is not much to enhance strength and decoration, and the price is high, but would like to lower the service is simple, without too much design and planning. Third-generation home improvement, integrated home. Decoration and furniture out of line, just put together the product, the overall style is not reunification. This three generations of home improvement could not escape the following questions: 1. Decoration design lasted only main material design, there is no furniture design. 2. Only decoration designers, not product designers. 3. Decoration design options do first, then the _select_ion of furniture. Boloni the fourth generation of home improvement 1. Boloni launched "1 + N" overall design, decoration designers and a number of special design (kitchen, bathroom, furniture and accessories designer) synchronous design, the end of patchwork-style decoration style is not reunification ills. (2) systematic home the overall design - decoration design + product design (kitchen, bathroom, interior doors, to Banzhu materials, etc.) + furniture design, decoration design and furniture design to eliminate the gap between. 3 fourth-generation product design aspects of home improvement will advance into the renovation process, and home design simultaneously, eliminating the home improvement and products, especially furniture and out of touch. Boloni services provided 1 full experience: the fourth generation of home improvement to provide a kitchen, bathroom, living room, bedroom, study, children's room ... ... the real function space, including a full showroom. 2 style experience: owners to experience the international mainstream of home style and lifestyle. 3 the depth of experience: experience outside the showroom in addition to the cultural origins and lifestyle experience. 4 interactive experience: designer inspired each other, "heuristic" advisory. 5 scale experience: 8000 square meters of home gym, a variety of home styles and matching one-stop shopping.
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Culture
Boloni published within the Boloni after 15 years of effort and hard work, the entrepreneur who led Boloni boldly innovate and quickly learn the product, sales model and key personnel into the unique advantage of the accumulation phase, Boloni's lifestyle concept has been recognized by more and more customers, Boloni home industry has grown into the brand. In this process, corporate culture plays an important role. Boloni founded his own unique within the issue within the issue ---- Boloni. It is spread Boloni corporate philosophy, core values and knowledge of effective new technologies and new platforms and channels. Vision A world-class home total solution provider! China's home within two years of service brand in the industry! Decade to become an international household brand on the market heavyweight! Core Values Integrity and pragmatic: Law-abiding abide by social morality; Respect for others, says it will do pay attention to reputation; Step by step / practical work / accumulate; No instant success is not far-fetched; The individual pursuit into long-term development among Face the reality does not escape from me. Accurate and efficient: Targeted, highly motivated, perform a thorough; Excellence, the pursuit of perfection; Maintain professional standards to the facts / data to speak, to do things a bit; Compliance with specifications / standards, review the law. Innovation and hard work: Adapt to change; Seek change (innovation); Always maintain the business-like passion and tenacity Win-win cooperation: Proactive; First understand the people, and after understanding; Respect for each other, frank, all for doing things; Mutual support, sharing of resources; Think win-win and common development. Core strengths Home field of the overall solution Home luxury brands Industry-leading R & D and design capabilities Clear and precise marketing strategy and positioning
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Product Marketing
Depth of interpretation He Zhaofu million museum and cabinet _set_tled interpretation Boloni product marketing - He Zhaofu 1999 joined Boloni Products Co., Ltd. in the marketing strategy work, Boloni Household Products Co., the incumbent director of retail business. Boloni net sales the first position is different, my first network marketing and my brand is consistent. The second is a network marketing people feel is cheap, but not Boloni, Boloni is the equivalent of a university classroom, you are online users, we Boloni to open a topic, how to choose products, how to choose what other manufacturers simply do not have, nor put it deep. We come to you, there may be specific to you these people have some small concessions, nothing, will not put my price down to kill the brand, I do for you a little discount, may for online friends, we met is not easy, may have some gift or discount points, I will give you a lesson, about a deep subject. One hundred percent other manufacturers do not have this issue, our model in this way and not with others, we develop each lesson are themselves now the subject of our own manager Dry, for example, the organization's network is the Great Bell Temple , the manager went to talk about how to choose the cabinets, cabinet choices, each congregation is PPT's regular curriculum. This is a different place with others, while allowing customers to feel or a high-end, not a bad brand, not the low-end, not a bargain, this is the process by the chat, I learned that they think this model is very good. Not like other manufacturers, and quickly bought it, the audience Qizhe, which is absolutely cheap mainland goods, we would not have that kind of situation. We did several field sales network, May made a net sale, very good, signed more than 80 single-day, very good, because look at how to do such activities, if well, it is possible, this activity is the most high-end crowd, come to this why, say villa process, the configuration about the villa, about the choice of villas, is a _set_ of issues out, which is why we are doing so successfully, good, if This company does not have the manpower, there is no development of this one, did not think this one, no use, we have very interesting activities to do, what it is, he comes today, tomorrow again, he also want to hear, such people There, you subject Museum, this lesson on to others free of charge, no money, this is the advantage, we also have to do community development in the subject, including the "upgraded" after the lecture, I asked to make peace in the Head Office in outside the shop talking about a different, more talk about outside the shop my museum and in shop talk is more about European design and European-style, synchronous experience in Europe, simultaneously feeling the museum and I are associated can not say my museum and a good museum and I said, for customers to experience in person. Net sales of each person to do, standards are not the same, I feel very mixed, there is a large site, such as Sina, a brand is like a garment, as is the brand name, reputation, small sites to see no credit, just as small advertising, not see the point, do not advertise mixed, you can hit the big ads, playing a small card advertising but smashed his own brand, own more and more downhill, does not make sense, advertising is the same network as well. Network is a good thing, the development of fast, spread fast, which is the fastest, faster than the people who spread. When the network did not do before, consumption level is not the same, low-end consumers, in the end consumers, high-end consumers, dissemination of low-end consumer level the fastest, the other two to be worse, rely on network communication . As May this year, the first day to do community activities Networks signed a 80 on the single. We are on the network and sometimes the manager level can go up to answer questions, they answer questions, including with the owners, moderators chat, more such activities, the manager of our products are not cooked, there is no way they can to organize We can make up for this one. 2008 China sofa Sina - Boloni: 2008 China Sofa: Platform edge: ★ ★ ★ ★ ★ advertisers reflected: ★ ★ ★ ★ ★ Creativity: ★ ★ ★ ☆ user attention: ★ ★ ★ Participate in the brand: Section treasure. Boloni affected populations: more than 130,000 times a single field type: blog marketing + interactive marketing Design for China DESIGN FOR CHINA China's design "Design in China" held annually by the BOLONI and "home fashion" plan, the joint University of Milan, Italy, the Central Academy of Fine Arts and other institutions, for the Chinese people's lifestyle design. 2007 invitation to Italy, France, Britain, the Netherlands, China, the world's top designers to "Chinese catering culture" as the theme to start activities. Concerned about the urban development BOLONI in the 2006 "Beijing under siege" activities held at the Contemporary Art Center 798, is a long-term architecture and art projects to explore the urban living environment for the Beijing urban scene and the environment constantly and rapidly spread to find a possible plan. Support video play BOLONI for the Akashi creation, Baosteel director Zhao, Tong Dawei inspirational youth drama starring "struggle" to provide "real my character - two-sided paint" the whole cabinet. Participate in creative arts BOLONI is June 2007, "China Mobile photo exhibition" curatorial sponsor, the use of mobile libraries in the form, will lead people into a live reading of the city, a city of the story. BOLONI and Chen Kaige Won the "Kitchen Fashion Awards" and "Rush Hour - whitecaps" kitchen cabinets, in Chen Kaige's "Together" in appearance. GBD architectural design Invitational Competition sponsored by the BOLONI planning, worldwide, invited designers, architects and creative enthusiasts a 500 cubic meters of the house to personalize the design, construction ideal to tap the private sector. Let the world see the beauty BOLONI annual event to Fenghuang Wang fashion channel "Let the world see the beauty" charity reception presented by the painter Zeng works of art derived from the sofa, income support international charity ORBIS to help cataract patients in Lijiang, Yunnan Fuming. Ecological organizations to join the Italian Association of Pani Luo BOLONI in August 2002 to join Italy Pannello Ecologico (Pani Luo ecological organization Association), became one of the few EU countries other than the one of the enterprises to join the organization. BOLONI the use of renewable plate made of wood, without felling a forest. Planting 20 million Since 2000, Shunyi District in Beijing, Wuhan Huangpi planting a total of 20 million. These trees are BOLONI production kitchen cabinet wood consumed several times. Energy from waste heating BOLONI winter heating energy from free sheet made from waste biomass particles, the introduction of the Swedish environmental furnace, burning furnace in the environment for more than 99%, well below the pollutants released by coal-fired. Support for public schools Fuping school is committed to helping the poor non-profit institution, female students, mostly from remote poor areas. BOLONI donated to the school more than ten million of kitchen products for home economics students learn to use modern kitchen.