Maple Review
Wiki
Wiki
Dictionary
Idiom
Character search
Word Link Tree
Chinese Expert
Knowledge Tree
Chinese English
English Chinese
Language Converter
Time Channel
Dynasty
Country
Today in History
Read
Poems
Novel
History
Wiki
Prose
Tourism
Drama
Search
User
Password
Sign in
Register
English
简体
繁體
pīnyīn
My
Picture
My Map
Collections
I remember
Poems
Novel
History
Wiki
Prose
Tourism
Drama
Maple Review
Feedback
About us
Contextual Help
Help
Finance
>
_select_ivity subunderwriting, distribution strategy
选择性分销是指企业有选择性地精选几家中间商来分销本企业的产品。这种分销方式使用较普遍,它适应于大多数商品,尤其是消费品中的选购品、特殊品以及一些标准化程度较高的工业品。这种分销方式比独家分销面宽,又比广泛分销面窄,企业能过对中间商的精选,去掉那些效率不高的中间商,易于节省成本和费用,又较容易控制和经常保持联系,能更好地督促中间商完成企业所赋予的营销职能,效果好。生产商往往先采取广泛分销,以促使新产品迅速上市,而后改用选择性分销,淘汰一部分经营管理差或不守信用的中间商。