: Refers to books, newspapers, magazines or other similar media can affect public
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No. 5
Means to read books, journals and articles of people. Han Huan Tan, "New Theory of Addendum": "The words sad sad, readers sigh." Liu Zhi Tang, "General History of the Discipline": "World of Readers, fortunately for the Long Yan." Lu Xun "Snappy suo reading mind ":" Although the universality of literature, but readers who have different experiences change. "
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Generalized "reader"
Reader is referred to the need to read a certain social groups and reading ability, reading and consumer publications, generally for people reading the title. By buying them, reading books become readers publishers, or through subscriptions to newspapers, magazines become newspapers, magazines readers. From the perspective of science editor of view, readers who read both publications, but also the publication of the purchaser. Between books and readers dialectical relationship: the increasing number of books, book readership continues to expand, and continue to generate new readership; wider audience, but also to further promote the development of book publishing industry publication, to produce more books. Again and again, step by step. Readers of books by different types and levels of readers in different parts of the composition. Edit only truly understand the readers, in order to produce to meet their books. Classified according to different criteria, the reader can be divided into the following categories: 1. Differences by age: children into readers, young readers, young readers, middle readers and older readers and so on. 2. By occupation are different: the reader into cadres, teachers readers workers reader, farmer readers soldiers readers, researchers and other professionals and so on. 3. Geographical differences: the reader into urban and rural readers, readers coastal mainland readers, readers and other domestic and foreign readers. 4. By educational level: Readers divided experts, high-level readers, middle-level and low-level readers and other readers. 5. The purchase, the act of reading angle: into the reality of potential readers and readers, readers with basic random readers plan and market readers and other readers.
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"Reader" magazine
"Reader" magazine published in March 1981, is a comprehensive class Digest magazine sponsored by the Gansu People's Publishing House. Formerly known as "Reader's Digest", "Reader's Digest" founded in 1981 when only 48, and is bimonthly, newsprint, black and white printing, the price of the triangle. Magazine this year, with a circulation of 160,000, by the end of 1982, with a circulation of 420,000, 1983, issue exceeded 1.36 million. However, "Reader's Digest" development is not easy. Early 1982, the United States, "Reader's Digest" letter states: Gansu People's Publishing House use the "Reader's Digest" Chinese name is unfair and does not comply with international copyright agreements. US two "Reader's Digest" for several years, the copyright dispute began. Since 1990, China and the U.S. both "Reader's Digest" copyright dispute upgrade again. 1992 United States, "Reader's Digest" commissioned law firm sent a letter to China's "Reader's Digest", to stop using the Chinese trademark "Reader's Digest." To resolve copyright disputes with the United States, "Reader's Digest" occurred in March 1993, "Reader's Digest" published levy names revelation caused a strong reaction in the reader, the applicant received a letter of thousands more letters. The letter mentioned that there is a new name: the readers, our readers, reader homes, chatting, sharing, and so on. Finally, use the "reader" one. 1993 Seventh, "Reader's Digest" officially renamed the "reader." "Readers" tenet "Reader" magazine for many years, has always been to promote the culture of human excellence, and insist that "the gathering of Chinese and foreign, a blend of cream, inspire ideas, broaden their horizons," the purpose of the magazine, follow the "_select_" reader ", is to choose a good culture." This publication idea to explore the beauty in humanity, human care. In terms of content and format of publications times, the pursuit of high-grade, high quality, and strive to quality, and its richness and diversity of form and content, won the readers of all ages and different levels of love and support. "Reader" version Since founded, "reader" as she marked the publication of small bees, hard work, constant dedication will be the most exciting content to readers. Cover beautifully designed, simple and elegant layout, content delivery a deep sense of humane care, loved by the people, recent monthly circulation has exceeded 10 million. After 20 years of development, "Reader" magazine series has grown into a large family, including: "Reader" versions have since founded, the most common of the month with a two year round 24, the domestic price 4 yuan (from 2009 began the first phase of pricing $ 4, 2009 before the pricing of $ 3) "Reader" (Large Print Edition) Monthly Price: 96 yuan 8 yuan year-round Youfadaihao :54-18 "Reader" (Traditional Version) content and the "reader" the same, the main issue for the Hong Kong, Macao and Taiwan regions audience readers, the price of 10 Hong Kong dollars per "Reader" (original version) was founded in 2006, began as a bimonthly, later changed to monthly pricing 5 yuan "Reader" (Native Humanities edition), monthly "Readers appreciate": The first book magazine readers, is the positioning and high-end magazine readers. "Reader" (Balakrishnan version), with readers the same language as the Uyghur, fortnightly. "Reader" (Overseas) "Readers" column "Reader" Monica: Preface, Monica, Shulin leaf, Humor, original fine; People: People, Celebrities; Society: topics for Essay topic; Life: earth, life journey, marriage and family, the young generation, intergenerational; Life: psychological life, business management, financial management; Civilization: overseas, he rocks, leaf history, culture, cafes, people and nature, the image; Home: man and nature, the living world; Drip: speech, comics and humor, meaning forest, bit by bit; Interactive: intellectual interest, readers · author · Editor; Art: Cover, _insert_ art, songs. Issue "reader" "Reader" magazine closely with China Post and publishers, through the issue of distribution network throughout the country. 1995 "reader" monthly circulation exceeded 4,000,000. Since 2001, the magazine readers actively adjusting journal of ideas, timely publication content integration, greater efforts in marketing and brand management, innovation, planning launched a series of major reforms. In the fast-growing domestic journals species, but not total print journals synchronous growth, decline in many mass circulation publications, the fierce market competition, "reader" thriving magazine circulation continued to climb. October 2002 monthly circulation exceeded 6 million mark, a record high. October 2003 breakthrough 8,000,000 mark in November to a record 8.06 million, an increase of nearly 2 million, created a miracle in the history of Chinese journals. "Reader" magazine advertising revenue has increased steadily in recent years, the advertising business in 2002 amounted to more than 2800 yuan. Meanwhile, the "reader" magazine annual profits reached 3,000 million, an increase of 40.9%, creating a prominent social and economic benefits. "Reader" has become a famous brand in Gansu and the country. According to current statistics, "Reader" magazine in 2000 - 2007 has been ranked first in the country for seven consecutive monthly circulation of periodicals. July 2009, readers Park Education Publishing Group and Jacky Media Group held a "reader" magazine issued in cooperation signing ceremony. This is an important event in the reform of China's state-owned publishing industry to explore the process of cooperation with private enterprise. "Readers' influence and honor In the readers and the government, at all levels of administration and the community's strong support and assistance, so far has gone through two decades of ups and downs. 20 years, readers become mature, "reader" to mature readers, authors and journal editors are concerted efforts to build China's first brand, the preparation of a Chinese people's own mind readers. When founded monthly circulation from 30,000 to April 2005 monthly circulation reached 9.1 million, ranking first in China, the world's fourth comprehensive journals, had a profound impact on millions of readers at home and abroad, has high visibility and reputation, known as the "Chinese people's mind reader", "Chinese Journal first brand." This rapid growth, enduring "" reader "phenomenon" has been of great concern to the community and getting all walks of life. "Reader" overseas Chinese journals have a large market share, marketing more than 90 countries and regions in the world, with many readers in the United States, Japan, Australia, Singapore, Hong Kong and other countries and regions, we can say there is a place on the Chinese the "reader", with wide influence. Since 2003 in the United States, Canada sync printed. Success "reader" magazine by the government, the community and readers of recognition and praise. 1998-2001 GAPP consecutive award for first, second session of the hundreds of key national social science journals Award, 2000 was the first National Journal Award (Chinese periodical industry highest award) in 2001 by the State Press and Publication Department identified as "double high" (high visibility, high academic standards) journals. By the end of 2002, re-Second National Journal Award. "Readers' rapid growth also been a number of well-known multinational and domestic corporate identity, ten years," reader "has been fruitful as DuPont, Motorola, Sony, Procter & Gamble, China Unicom, Ping An Insurance, backgammon, Red River, etc. many domestic and foreign customers provide advertising services, which received unanimous approval scores. "Reader" can not develop without their support and trust. "Reader" inscription masthead origin "Reader" on the cover of "reader" word is Mr. Zhao Puchu written by former President of the Buddhist Association of China. "Reader" was originally two words --- "Reader's Digest", and the United States because of "Reader's Digest" came up with a copyright lawsuit, the magazine changed its name to "reader", then put back the word removed. Mr. Zhao Puchu do this inscription published in 1984. Brand for "Reader" magazine, the 1993 year almost never been given due attention. Huja rights acknowledged, a magazine brand in the eyes of their generation, just the title of it, never even aware of the magazine with the overall brand image of a magazine, identifies relevant, but do not know the title of the magazine, the image is as_set_s that should be protected. "Readers" LOGO: Green Bee In 1995, the "reader" a magazine published a collection notice, paid solicitation Journal emblem. Only three months after the news release, it has received from across the country sent more than 30,000 works. Among the many candidates imagination, "reader" like an open book, or an observation of the world's eyes. Readers of the magazine are more likened to Rose, is a symbol of love. There are quite a number of people to design "Reader" magazine as a Tai Chi, meaning the symbol of Chinese culture; but most of the work was based on insect and plant-based image Painting. More than thirty thousand pieces of manuscripts that newsroom felt a deep feeling of pressure. Most attention is the subject of a magazine published some ordinary readers, the proportion of professionals pitiful. At this time, the Navy has another high of Gansu Fine Arts Publishing House deputy editor, art editor of the Central Academy of Fine Arts graduate from the Ren Wei successor, he is responsible for handling the primaries work. Their contributions in the primaries from more than thirty works out, invited many experts from all internal _select_ion. Huja right to enjoy one of a Chinese dragon pattern, flamboyant very mean. But Hu's proposal did not get the judges agree, they think this painting and the lack of a "reader" magazine as a whole consistent meaning, and they advocated bookish less suitable. Journal emblem _select_ion temporarily "stranded", Gansu People's Publishing House special meeting discussed that the professional level should be collected. They decided to form inside, a second call for papers. This time, down to the expert level, Ren Wei to Beijing on behalf of the magazine, in the Central Academy of Arts and opened a "reader" logo design forum, and more than a dozen pieces of the shortlisted works are brought to Beijing, and everyone in Lanzhou When consensus during discussions. Dragon's temperament and "reader" is not consistent. With a dragon as a magazine published standard "hat is too big." Made at the time the Central Academy of Fine Arts Dean Professor Chen Hanmin decorating a point: As a "reader" magazine, the collection published emblem is to find "a hat", this hat may not look good, but others to see, be sure to think that you put on this hat is the most suitable. He suggested: "Readers' Digest is a magazine, like a bee, for readers in honey. Can be used as a bee published standard? But his comments did not get all the recognition, many people think that using a bee to express a magazine, a little vulgar. Finally, the results of the discussion is that we draw a person, after the work out, and then be assessed. Professor Chen Hanmin been involved in the design of China Construction Bank, Industrial and Commercial Bank four lines, the People's Bank, Agricultural Bank, and the World Conference on Women, '97 reunification, one of the five other signs, is a Chinese symbol of influential industry experts. His own judgment showed amazing confidence. He insisted his imagination painted little bees. After a few pieces of work designed to bring back Lanzhou, author's name was withheld, asked the experts to judge. Huja rights and Ren Wei opinions tend to be small bees, consider that a little bee metaphor "reader", symbolizing the manuscripts collected from a variety of newspapers and magazines, and accurate representation of the "reader" of the image and social functions, and only green small bees, bee scientific name is called China. Finally, the little green bee was chosen as a "reader" magazine published emblem. Bee's background is apple green, the green life is full of strong tension, its overall temperament in fact symbolic integration and magazines. This "Bee" and title logo color combinations CI have red, black, gray, white four basic colors, a "reader" magazine basic logo colors. "Reader" magazine also _select_ed a dozen icons as part of the logo, the column also achieved icon design, these signs also become a "reader" an important part of the overall image of the magazine, July 1995, "the reader "magazine announced the" Bee "as published emblem. To make this flag no longer be infringing, they "READERS" and Pinyin "DUZHE", and ZhaoPiaoChu writing calligraphy "reader" as a complete _set_ of image registration, and finally all registered successfully. This is a "reader" for the first time on the full range of their image of trademark registration and protection. This little bee trademarks of their remuneration was paid three million, now is how much value the image of it? "Reader" magazine development process Edited and published by the magazine readers, Gansu People's Publishing House hosted the "reader" (fortnightly) magazine is the good reputation of our comprehensive journals. Since founded in 1981 so far, "Reader" magazine bathed in the spring breeze of reform and opening up, the combination of several generations of people publishing efforts and wisdom, after 25 years of development, from the initial monthly circulation of 30,000, the monthly average reached 2006 issue the amount of 8.98 million, ranking China ranked first journal, Asian Journal ranked first, comprehensive journals ranked fourth in the world, has achieved outstanding social and economic benefits, out of the success of a Chinese journal development. Over the years, "reader" to carry forward the fine cultural magazine, and insist that the correct guidance of public opinion, unswervingly adhere to "the gathering of Chinese and foreign, a blend of cream, inspire ideas, broaden their horizons," the purpose of the magazine, follow the "_select_" reader " , is to choose a good culture, "the idea of running explore beauty in human nature, reflecting the profound humanistic care; fusion of ideology, knowledge, and interest as a whole, in terms of content and format of publications to adapt to changing social gradient life, times; pursuit of high-grade, high-quality, won the overseas readers of all ages and different levels of love, known as the "Chinese people's mind reader." To continue to meet the people's growing material and cultural needs, and strive to build a socialist harmonious society of socialism with Chinese characteristics and create a new culture has played a positive role. Twenty-five years, "Reader" magazine innovative, pioneering spirit, grow and develop. Especially in the new century, the idea of running the magazine actively adjust timely publication content integration, greater efforts in marketing and brand management, reform and innovation in the fast-growing number of domestic journals and periodicals species does not grow in the total number of copies Many mass circulation publications decline, the fierce market competition, "reader" thriving magazine, circulation climbed steadily in April 2006 reached a record 10.03 million, six consecutive years ranked first in the country circulation periodicals months , occupies a market share of domestic journals / 30. Currently, the "Reader" are sold in over 80 countries and regions, issued a total of nearly one million copies. From the founding to the present, "reader" in the country issued a total of 1.1 billion, the brand influence greatly enhanced. Since the new century, the reader gradually magazine founded three new journals, currently editing and publishing the "reader" (fortnightly), "reader" (Native Humanities edition), "readers enjoy", "reader" (original version), " reader "(traditional version)," reader "(Braille) (in collaboration with Braille Press)," reader "(Balakrishnan Edition) (in collaboration with the Xinjiang People's Publishing House), and other magazines and" reader (the essence of this). " "Readers (bound volume)", "reader series" and the multimedia CD-ROM, postcards and other related cultural products. Magazine readers are trying to tap develop "reader" of the brand value chain. Success "reader" magazine by the government, the community and readers of recognition and praise. Continuously from 1998 to 2001 was the first and the second session of the National Social Science Journal Award hundred key GAPP issued in 1999, was the first "National Journal Award" (Chinese periodical publishers highest award) in 2001, the National News Publication Administration as "double high" (high visibility, high academic standards) Journal, 2003 re-second session of the "National Journal Award", in 2005 obtained a third "National Journal Award." August 27, 2004, the Central Propaganda Department and Publication Bureau, General Administration of Press and Publication Division newspapers, China Periodicals Association held a "taste • Quality • Benefit -" in Beijing readers "road Seminar", Li Dongsheng, the pinnacle, and leaders and some experts, readers on behalf of more than 80 people attended the meeting; August 2005, Comrade Li Changchun visited the reader magazine, praised the "reader" is a "desert treasure"; August 2006, the Ministry of Commerce organized a "Business New Long, Brand Promotion "campaign, the" reader "is listed as the well-known brand, a" colorful Gansu, boutique Longyuan "an important symbol. January 18, 2006, in Gansu People's Publishing House, based on a "reader" as the core of readers Publishing Group Ltd. was established, marking the "reader" is the goal to strengthen and expand the firm forward. April 2006, "reader" monthly circulation exceeded 10 million. CPC Gansu provincial government, the General Administration of Press and Publication, Publication Bureau of the Central Propaganda Department, China Periodicals Association to the "Reader" magazine sent a congratulatory letter. Warm congratulations "reader" monthly circulation exceeded 10 million. "Reader" friends willing to work together to create brilliant. "Readers' 2003 speech 1, I've played out my role, now just unknown to life. I wanted to return home in the village, stroll on the play during their childhood playing hillside. - Nelson Mandela's willing to be a civilian after retirement 2, do not worry, relax, be happy! - There are more than 30 years in prison Mandela bitter, still hale and hearty life to 85 years old, this is his secret life 3, do not smoke in bed, otherwise landing ashes may be your own. - United States a hotel room notices. Wives can also use the phrase warned his smoker husband 4, gracious in social goodwill is required, but there should be limits, once over, hospitality becomes a humble ...... at the same time respecting the feelings of friends and let my friends believe that our respect and our own feelings . - Ethical famous French writer La Rochefoucauld said, "life skills book" 5, which is an important bonus and spirit? The bonus is necessary, but once become part of household expenditure, it was forgotten, only the spiritual pillar of strength is the source of everlasting. - • American entrepreneur Mary Kay believes spiritual power far beyond bonuses 6, learn a person's real ace in the hole is the first characteristic of people, the first strengths, the first wisdom, the first origin. All other results are learning, learning beneficence. - Famous writer Wang Meng of Learning 7, thank God I did not cause a deft craftsman, I found that the most important thing is being obtained after the bitter defeat. - British scientists said David 8, if a person living alone eat that rice is not called rice, called the feed. - A Hong Kong filmmaker, writer, television presenter perception of life 9, a wealthy family intends to hire a cook to the chef about to leave wages, then invited the cashier; many people, food and more, then invited the buyer, the driver; spending big, cash and more, please to the guards ...... swell up a family. - The formation of an administrative system, 10, and the rich do not pay, I do not lean; does not cross with you, I'm not cheap. Inductance is not poverty but not cheap, you can always place the music throughout, useful in mind. - Says the writer Zheng Yimei 11, the so-called polygamous, that is, with love and bread, want to eat cake mood;-called affair, is the potential of siege, fall into the trap;-called romantic, is to help his wife buy a bag of cabbage, it also pulled back flower roses;-called kitchen, is the marriage the red carpet leading to the front. - The so-called all sorts of 12, the work of three people exempt from abuse: boredom, misbehave, penniless. - Voltaire 13, love is not a book you can put the bookcase save five years without deterioration. Love is a plant that needs watering care. Allow a person to the same kind of plant watering every day, you need a lot of patience. - Love needs careful management 14, the driver pulled money telling anyone, accounting flower pen with money, leaders sign papers with money, "master" stage gestures make money, money doll called, father and mother, a woman with the money men who shave, doctors earn in Patients belly scratch. - All kinds of people to make money for the Road 15, happy to share with more people, the more its value increases. - Shaping language 16, sometimes a few noodles can hold up for some time; sometimes toss a bunch of gold but the day was rickety. - Wealth does not equal happiness 17, all the local support bull's-eye shot of the painting, and then people say that this is the purpose of archery. - Gives the impression of many historical conclusions 18, in addition to humans and locusts, few animals can have a tour of a region when it mess. - Ma Changshan book "idea florid" 19, does not seem directly related to the national economy and culture, but it is directly related to the nation's character, spirit, consciousness, thought, speech and temperament. This nerve root extract culture, a nation will be in a vegetative state. - Feng Jicai 20, we often can not do great things, but we can do it with great love little things. - Nobel Peace Prize winner Mother Teresa says 21, only to see a woman with a pornographic vision, nearly shameless. But as a man, a woman's eyes could not see completely free porn. I do not think the porn filter neutral man in the eyes of the woman what it was like. - Zhou Guoping man to see a woman talking about concept 22, another official who is touted; despise each other is to engage in the arts; meeting is not honest business people. - Dialogue in the professional identity leak 23, do you think keep a secret a secret than the propagation time is more valuable, you're mature. A - a father to explain this to his son mature 24, women can not hack it will require men to have a skill; man he did not blame the woman but it will hinder the ability of luck. - In short, the man is not without skill 25, the road traffic situation in China very clearly displayed: Chinese people hearts simply anarchists. - "New Zurich newspaper" China's chaotic traffic expressed surprise, they think that if the Swiss do to China to drive change, at least half of the accidents can be reduced
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Readers Literature
logo Readers literary website was established in August 2, 2005, focus on creating pure, serene style of literary sites. Readers Literature Daqian network opened in a pure land, struggling to work for you, exhausted in life, feeling troubled, confused and not before time, where the nap. Stop, or will soak pregnant coffee cup of tea, open the readers of literature, gently roll the mouse, navigate with a fresh piece of text, the taste of the ups and downs of life. Readers of literature every article are edited carefully chosen, the most important is the article in line with the style of our site, allowing readers to get spiritual purification. Each article can give readers a collision of mind, to understand the true meaning of life in the flat, inadvertently reveals the truth. Let us hope for the future, let us for the early arrival of a better life and work, not wasted years, not because of the past and regret. In today's rapid economic development, from time to time to let the readers of literature to precipitate their minds. Gently wiped the dust from the outside to bring those, give yourself a sincere, caring for the people around one, to the community to put some of my light. Make life in the flat becomes unusual! Readers Literature heart is always open to you! Readers Literature - pure mind reader space!
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Book "reader"
Basic Information Author: Liang said the Press: Law Press Published: 2009-10-1 Words: Version 203000 times: 1 Pages: 278 Print Time: 2009-10-1 Folio: 16 impressions: 1 Paper: off_set_ paper ISBN: 9787503698965 Packing: Paperback Introduction: Book, talking book Leung edge, reading method for reading the views; talk about books and make friends because everything is clutch; books about politics political lace; talk about the hearts of the classic books, and talking exudes books or stories related to the author's literary taste.
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English Expression
n.: admass, audience, constituency, reader, the reading public, person who reads, esp one who is fond of reading