From the domestic industry's production constitutes look. Chinese modern publishing industry is market-driven publishing industry. Thus, corresponding to the three books product functions, namely entertainment (cultural) function, the function of knowledge and information functions, resulting in a mass market books, educational book market and professional book market. This is the basic structure of modern book market. After years of development, China's book market is also showing more clearly the basic division of these three markets.
In the current global financial crisis, economic downturn, consumer crunch, books relative to other entertainment products with inexpensive, readily available features, has a stronger affinity market. The publishing industry is in financial crisis as an opportunity to promote cheap entertainment pastime. Publishers can take the opportunity to redefine their role, namely to provide entertainment at a low price, knowledge. Book industry production is real products, books, is knowledge. The future of the publishing industry's investment potential is huge. |