Study: Liu Lin Price: ¥ 29.80 Publisher: China Friendship Publishing Company Page: 276 yards Publication Date: 2008 ISBN: 9787505724488 Revision: 1 Edition Binding: Paperback Folio: 16 Chinese: Chinese
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Introduction
This is a case of a realistic scenario, and as the blueprint for the business war novel, is a race war drama business, strategy, marketing, planning out the cruel scenes of shopping malls to perform prototype. Junior Maple introduction in Lingzi, to enter the famous Chinese Charm Wine Group and executives from Maotouxiaohuo child grow in the face of major competitors Wei Group, the two sides launched a series of competition for market share. When the Maple credit for the Chinese _set_ a rhyme after the turn of events has been the workplace, but unfortunately left the Chinese rhyme group, left the wine industry. The industry has been unable to break away from maple finally came after two years and so the opportunity to return to the wine industry, but this club has become a Long Wei Group. Over the past going to turn into a rival club, killing the contest in which life and death, in full of the feelings among the old club, Fenglin how should choose?
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About
Liu Lin, cook book burning pen month. Male, born in July 1975, Shandong Jinan. Economic and Trade University in 1997 graduated from the Management. Who has served on the state-owned enterprises, foreign invested enterprises, large private groups, collected from the copy to the Planning Director in the full planner positions, good chain of strategic planning work, there are several industry success stories. Childhood love of literature, starting from the age of 14 published articles in the media, published Getting Started as a workplace novel "Gone with the Wind storm workplace", it was dubbed as "The Godfather workplace."
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Mall behind the killing of life and death will be completely naked show in the sunlight. To the reality of a real case scenario and as the blueprint for the business war novels, shopping centers compete for a drama. Can be used as a guide to teaching the Bible planning sales. Strategy, sales, planning to perform the cruel scenes mall prototype. Marketing experts are not only experts in the consumer, that is, as long as consumers can move on the line. - Shi Yuzhu (Giant Network Technology Co., Ltd. Chairman) The greatest taboo is to do exhaustive strategy, we must remember that major breakthroughs, all the resources that a breakthrough is possible to win. "Marketing" the word emphasized the results should not only pursue, but also focus on process, it is necessary to "sell", but also to "camp." - Ma (Alibaba Group Chairman of the Board) Buy the premise of a brand depends on the as_set_s bought is dead, but the brand is a living culture, you have to get culture, there must be more powerful culture. So the brand must rely on their own creation, the world does not gift to you, only by their own creation. - Zhang (Haier Group CEO) Platform strategy, it was fireworks, has been affected. Simply relying on the so-called quality support like put firecrackers, loud about gone. - Tang Jun (Fujian Xinhua Industrial Group President and CEO) Development of a business go through five stages, one strategy to find a breakthrough point, the second is to focus on the third is to carry out the integration of the whole industrial chain. Fourth, properly diversified, five is becoming social enterprises to undertake appropriate social responsibility. - Mr. Chen (Shanda Chairman and CEO) Many people attributed the creative accident. In fact, the origin of creativity is not all it was a "eureka moment", the process of accumulation is very important. - Jason Jiang (Chairman and CEO of Focus Media) Cut from the design competition starts. - Niu Gensheng (Mengniu Group Chairman and Chief Executive Officer) When you go chasing a hot sector, you will always be a follower, you must see the larger economic environment, what is the next sector. - Wei (B & Q China President)
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Editor's Choice
Who gave the world the gift of marketing planning. Behind every great fortune is absolutely wrestling: Mengniu Vs Erie, the United States VS medium-sized, General Vs Toyota, VS Shell, Mobil, Coca VS Pepsi, Microsoft Vs Sony, Airbus Vs Boeing, McDonalds VS KFC, Long Wei VS China ... ... Mall behind the killing of life and death will be completely naked under the sun now prop. To the reality of a real case scenario and as the blueprint for the business war novels, shopping centers compete for a drama. Can be used as a guide to teaching the Bible planning sales. Strategy, sales, planning out the cruel scenes of the interpretation of the mall prototype.
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Preface
"Chinese Rhythm Group invested 19 billion." Freezing air at this time, people feel suffocating atmosphere of silence, and looked at the number of red cards Wang Fusheng hands, my brain seems to stagnate a short camel. "Maple, locked in!" When Huan total shouted these words, I like the moment was full of electric motor, the number of cards quickly raised his hand. I know that when my nerves close to collapse, while before the collapse, my hands were holding number cards, for fear that the above figures will suddenly change. I thought I saw his finger on the meat has that shiny metal plate embedded in, and I prefer to blend with this brand. "Long Wei Group invested 21 billion. One, two, three!" Tone of the host higher than the last, and my heart also will be accelerated. "OK, a deal." As soon as the Press Hall hosts hammer ring, inside a cheering, applause, music, percussion, I feel like being in a dream. After completion of the acquisition of this century, Long Wei Group successfully acquired the rhyme, including China's five major groups, including the wine industry, "Great China International Wine Group" was established, and Wei Group became the largest shareholder. "Good kind of maple." Stepped forward to is my boss - Huan total. Wei seconds before he was chairman of the Group, and now has become the "Great China International Wine Group."
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Book Digest
Chapter Walked out of the office, smoking a few deep breath, and I fish with onion oil to eat last night as co-mouth Zhang repeated several times. "Fucking happy ah! Years, day after day, year after year, imprisoned in the office building, was the owner than the vicious exploitation of Huang Shiren is also the day finally came to an end. God next determined their own boss, and get Well, they have tried three fifties in his exploitation of exploitation. Although the idea has thousands of miles away from the truth, can give people work, certainly labeled as I, in this life so I can not have I was. "so I thought of time to solve the problem only Dukang, at which point the woman willing to get drunk with me, only her. The greatest feature of this man I just want to what to do. At noon today, look like the boss's brother in law is not pleasing to the eye, I went over in that guy kicked ass. Colleagues say that I find a primer for the resignation, Tiandeliangxin to kick him in the first second, I did not quit thinking. Man is not that guy Xianzhao Lian to see the new administration molested young girl. Ordinarily this is not my business, can stir the same day at noon I eat kidney, empty save the whole body no place to put the fire and had to come through the purging fire of the hapless. Played that damn handsome feet, my posture DV recorded if the estimated Jet Li, Jackie Chan, Donnie Yen met with any one of drilling have to find a way to sew. The sun is spreading the joy to shine the earth, and roasted the way people go by. No regard for some white-collar face to a folder on his head, trotted all the way; even Maibing Gun aunt could not help but "rabbit food den grass," the following hiding umbrellas and kept sucking his own ice cream freezer. Such a warm moment, I can not idle, immediately called the Lingzi phone. When her "hello" not finished, I handed exclaimed: "Well what is good, Wenzhou Zhou of the other. If I live in moist to withstand the sun at this point to call you?" I arm, looking down at the table: ten past two p.m.. "There is no excuse, come with me drink, I wait for you at the trail west bar. Do you want to, I'll wait for you for a million years." "Maple, who stimulate you? Do not have any excuse, how can you not sent the letter to Garcia, ah!" Lingzi is to have a skill, any time, absolutely unyielding lips, speak on the display level, is indeed my woman. "I have little to stimulate a bit myself. I had just resigned from the Chinese rhyme, and to their own future to find a handful of trouble, now I became a vagrant. You too shameful, the evening I wrote the book to break you, do not delay your bright future. "I do not back down to fight back. In fact, when I feel good. I rhyme in China has more than four years, conscience speaking, the boss is very good to me, not my vision of the old just described. And I have to rhyme as a Chinese harbor of his life, just leave, I can only try to cover up their lost ground, in the hope of insincere save some face for his curse. "You can not but so talkative, so many years I think your parents want to Kusi, in addition to making dung, I have not seen you for what contribution to the socialist." Lingzi eloquence has improved recently, dress down have I nothing to say. I can only severely hung up dead, in order to express their strong indignation. Road west is home bars have more style decorated bar, all shades of gray and red with the mix, giving a very decadent feeling. The music bar sad and touching his best, but deep down I have been feeling a little tragedy, prefer this decorative style and lingering feelings for a long time. If the city also has a bar worthy of my walk-in, only here. Afternoon half past two, when the high stool at the bar, sitting in front of me Lingzi quietly without saying a word, and the phone is simply different person. "Lingzi you how this woman would not Tengteng to comfort me a few words, I learned that the injured point comfort? Do not you remember saying that women in ancient books as a great virtue? You do not really trying to figure out Let me write off the book, right? "I easily ordered cigarettes, talking like a switch on the tap, holding forth. Lingzi hands playing with a cup, two eyes staring at me, still do not speak. "Lingzi, we get married!" When I say these things, I see Lingzi suddenly hit a cold war. "I'm sorry, please do not be used after this spike skills, I just can not stand to ensure that Chairman Mao." Lingzi talking all the time, but also kept shrugging, that sentence to mean that I have the great mass destruction . "I am serious." I finally pulled a long face, with sincere than the rabbits also looked at Ling Zi said, "Today I finally quit the job, if not married to you reared me, and seems to really not so official, Chiruan Fan which also birthright. "I threw a smoke said. "You go right across the road, take bus 102 to Majiazhuang stop in the evening I went there to see you." Lingzi finished sentence gibberish, the steal smiled. "Damn, Majiazhuang a mental hospital! Line ah you, I told you to marry, you give me this hand, when I was delirious. To tell you, I was very seriously propose to you, I bet, you have to now do not agree, you always have to wait until after climbing the mountain, can be heard today, I have so much personality as the suitor. " Lingzi suddenly started to cry, so I think that when her mother angry at her, give her a long, two lacrimal gland. That said, the tears to fall off, and cried incomparable charm. I used his finger and a drop of Lingzi tears, into his mouth, that taste is bitter. "Get out of fifty cents, so that the two attendants went out to buy me bread, I come to you that tears can be eaten." I only had one sentence let Lingzi breaks through his tears. "Maple, which is from our understanding now, so many years to mention the first time you marry me, you know?" Lingzi suction aspiration nose said. "Do you agree or not agree? To the results it! Do not use your guess, you guess, you guess guess to deal with me." To mask their concern for the results, I can only pretend to free and easy. "It can not promise you, so you do some thing to marry me again a success. You are not even my wife this, ah who am I promise." Lingzi joke and said these words, to gently put a few hundred dollar bills the table and slowly rose to leave. "I remember, ah, in addition to POP Counter, you are what I support you. If you really decided to go to POP Counter, can only make the minimum monthly discount for each purchase, or I can not face." Temporary out in front of Lingzi still did not forget I dress down, but I just use a pen to write on paper in the meal "day" next to the word, Lingzi wrote a "crystal" and specifically noted: two more days than you, 2:1, I win. The woman one year older than me have both humorous mood, looks very nice, that style, much like the small light rain - that married in the small rain, that was my college alumni of the small rain. ... ...