In ancient times, the media refers to the matchmaker, matchmaking intermediaries. Invoked to modern means of information representation and transmission of the carrier.
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Introduction
English: Media BS: ['mi: djə] Explained: n. the media, the media, the media. The so-called media, is the media to disseminate information, promote popular to say that the carrier or platform, can provide a platform for the dissemination of information to be known as the media, as to the content of the media, should be based on current national policies, combined with ad actual market demand constantly updated to ensure its feasibility, appropriateness and effectiveness. Previously, the traditional four media were: 1, TV; 2, broadcasting; 3, a newspaper; 4, magazines; In addition, there should be outdoor media, such as signs advertising light boxes and so on. With the development of science and technology, and gradually derivative addition to the new media, such as: IPTV, e-magazines, they developed on the basis of traditional media together, but with traditional media but also a qualitative difference. From there the order to divide: 1, newspapers and magazines should be the first media; 2, the broadcast media should be for the second; 3, the TV should be the third media; 4, the Internet should be referred to as the fourth medium; 5, the mobile network should be the fifth media. Where 4,5 are the new media category. However, its importance, appropriateness, effectiveness, broadcast television today is tomorrow. TV is gradually reduced to a "second media", while the Internet is from the "fourth media" escalating "the first media." Although television advertising revenue has been higher growth, but "advertising cake" is increasingly being the Internet, outdoor media, new media and print media after the change of the divided, it is an indisputable fact. Meanwhile, the print media has been key topic of the newspapers, magazines, catalogs, envelopes, calendars, three-dimensional billboards, neon lights, air floating, LED billboards, light boxes, outdoor advertising platform for video wall, etc.; waves have also been key topic of the broadcast media, TV advertising platform. Based on this, on its current terms of suitability, the media should be divided into the form of plane waves, the network three categories, namely: 1, the print media: including printing class, non-print type, photoelectric type and so on. 2, Radio Media: including radio, TV ads (titles, standard version, video) and so on. 3, the network media: including web indexing, graphic, animation, forums and so on. That is, if properly adjusted according to the form of a clear division of "media", then the existing media in China is currently the only "three media."
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The development of China's media industry
Recalling the past two years China's media industry development, industrial production value within the industry, increasing gain degree and composition are undergoing rapid change. Compared with the traditional media, new media, the rapid growth of China's media industry has brought new changes in the structure. From the media industry's growth within the industry point of view, in addition to newspapers and periodicals issued two industries, the output of other industries have different degrees of growth. In 2007 total output value of China's media industry is 481.1 billion yuan, up 13.6% over 2006. In China, the media industry to gradually optimize the development environment, the print media policy is relatively loose, radio and television media market access door to start gradually, the market began to show extension of new opportunities, improve scientific and technological content, the media industry is showing a strong trend of industrial development, shape the media industry has been formed and led the media industry or promote the rapid development of related industries. From the perspective of the media capital of the Chinese media market reform process was accelerated, and the relevant national policies are beginning to loosen, from strict control to the current restrictive access. Chinese TV, Internet, mobile phone users, Internet users is already the world's first, the rapid growth in advertising revenue, the media is the fastest growing consumer goods. However, only the United States per capita advertising expenditure of 2% to 3%, a good prospect. Most of the new media users in China is less than three years old, one quarter have a university degree or above. New media is a listed company two to three times the traditional media. In 2007 online advertising market in China has exceeded 100 billion yuan, the annual rate of increase is 75%. Show China's Internet advertising market is looking forward to the rapid growth momentum. The next three to five years, is the period of rapid development of new media. 2008 financial crisis spread to China since the media industry has been the impact of financial crisis, the different types of traditional media, to varying degrees by the impact, but, overall, China's economy or to the positive development. Compared with traditional media, new media, there are many investment opportunities. Financial crisis on the media industry is a double-edged sword, on one hand, the impact caused the media industry, on the other hand is a re-shuffle media industry to optimize the process of upgrading, the investment is a good time.
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Economic Wikipedia
The so-called media, is the dissemination of information media, the popular communications platform that is able to provide a platform for the dissemination of information the media can be called, as to the content of the media, should be based on current national policies, combined with the actual advertising market needs constantly updated to ensure their feasibility, appropriateness and effectiveness. Previously, the traditional four media were: 1, TV; 2, broadcasting; 3, a newspaper; 4, site; In addition, there should be outdoor media, such as signs advertising light boxes and so on. With the development of science and technology, and gradually derivative addition to the new media, such as: IPTV, e-magazines, they developed on the basis of traditional media together, but with traditional media but also a qualitative difference. From there the order to divide: 1, newspapers and magazines should be the first media; 2, the broadcast media should be for the second; 3, the TV should be the third media; 4, the Internet should be referred to as the fourth medium; 5, the mobile network should be the fifth media. Based on this, on its current terms of suitability, the media should be divided into the form of plane waves, the network three categories, namely: 1, the print media: including printing class, non-print type, photoelectric type and so on. 2, Radio Media: including radio, TV ads (titles, standard version, video) and so on. 3, the network media: including web indexing, graphic, animation, forums and so on. That is, if properly adjusted according to the form of a clear division% 26ldquo; media% 26rdquo;, then, our country's media to betray oneself only% 26ldquo; three major media% 26rdquo;. The latter part of the computer information technology, the definition of new media: new media is a new technical support system under the emerging media forms, such as digital magazines, digital newspapers, digital radio, mobile phone text messaging, mobile TV, network, desktop window, digital television, digital movie , touch media. Relative to the press, outdoor, radio, television, the four major traditional media, new media is vividly called% 26ldquo; Fifth Media% 26rdquo;. United States, "Connection" magazine definition of new media:% 26ldquo; everyone for all transmission. % 26rdquo; School of Journalism and Communication of Tsinghua University Professor Xiong Chengyu:% 26ldquo; in computer information processing technology based on the emergence and impact of media forms. % 26rdquo; Focus Media CEO Jason Jiang:% 26ldquo; is distinguished audience of Focus, Focus Media is to face a specific audience groups, and this population can be clearly described and defined, this group happens to be the brand of certain goods or leading consumer group or severe consumer group. % 26rdquo; Wu, CEO of Sun Media:% 26ldquo; Compared to the old media, new media, the first digestion is characterized by its strength% 26mdash;% 26mdash; digestion traditional media (TV, radio, newspapers, communication) between the border Digestion and between countries, between communities, the border between industries, digestion of information between sender and receiver border, and so on. % 26rdquo; New media is able to provide personalized mass media content is communicators and recipients who mix the exchange of such pairs, and numerous exchanges among those who can be personalized communication media.