Personal selling decisions, in short, is a series of business process design and management of sales teams based on changes in the external environment and internal resources. Specifically include the following aspects:
First, the establishment of personal selling in the corporate status of the marketing mix, as the sales staff to develop an appropriate combination of sales activities.
Second, according to business conditions and sales budgets and other resources to determine the size of the sales force.
Third, the allocation of resources and time to customer, product and sales area.
Fourth, the sales activities (tasks) to organize incentive and control.
Personal selling is a decision-making loop, two-way flow process.
Content marketing personnel decisions can be divided into two types: one is a strategic decision. Including the size of the sales force, regional design and access programs; Second, management decisions. Including sales recruitment, _select_ion, training, delegation, rewards, incentives and control. |
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