Promotion is a salesman who refers to direct contact with customers, negotiation and publicity to sell goods and services in order to achieve the purpose of the event process. It is an ancient and universal but is the most basic way of selling. The links between enterprises and customers, mainly through the bridge salesmen. Salesman, products, customers combine all three in order to become a unified market the movement of personnel.
Translated by Google
No. 2
Promotion is a salesman who refers to direct contact with customers, negotiation and publicity to sell goods and services in order to achieve the purpose of the event process. It is an ancient and universal but is the most basic way of selling. The links between enterprises and customers, mainly through the bridge salesmen. Salesman, products, customers combine all three in order to become a unified market the movement of personnel. Advantages and disadvantages: (1) flexible; (2) targeted; (3) transactions in a timely manner; (4) developing relationships; (5) feedback. Shortcomings: a large contingent will the rise; sales personnel management difficulties; talent hard to find. The purpose of staff promotions: First, understand the customer receives the product information of the enterprise as well as market demand, identify customers who purchase a product type. Understand the target market and customer reaction to the company and its products and attitudes, accurate _select_ion and identify potential customers. Second, collect, collate, analyze information, and possible elimination of potential customers for products, the doubts of a salesman to convince them to take action to buy, a product real buyers. Third, encourage potential customers to become real buyers, maintain and enhance the customer business, product and salesman satisfaction. Therefore, in order to repeat the success of marketing, a salesman must strive to maintain and continuously improve the enterprise customer, product and salesmen my satisfaction. The type of personnel promotion First, the manufacturer of personal selling, that manufacturers employ salesmen to sell to brokers or other manufacturers products. Consumer goods manufacturers often salesmen selling brokers as their object; and manufacturers of industrial products salesman put the production of their products as other manufacturers as a marketing object. Second, the wholesalers. They often employ hundreds of thousands of salespeople in the designated area to sell products to retailers. Retailers often rely on the salesman to store the goods on demand, supply, purchase volume and other stock assessment. Third, retailers who sell. Such sales are often the customer site, not a salesman to visit customers. Fourth, personal selling directly to consumers. Such sales in the retail market share of small, is the marketing power of an important part of, has its special advantages and functions. Fifth, the marketing of intangible products, mainly referring to the insurance, banking, tourism, services such as marketing staff, also includes real estate property such as businesses, real estate, personal selling. High requirements for such a salesman, they want knowledge and proficiency in legal aspects, or even need to pass the necessary examination.