Snack foods (leisure food) is actually a class of fast moving consumer goods, is in people's leisure, rest, eat the food. The most appropriate explanation is eating play food. Major categories are: dried fruit, puffed food, candy, meat products and so on. With the improvement of living standards, snack food has always been loved by the masses of food.
Into a supermarket, you will see potato chips, shrimp, snow cake, preserved fruit, plum, peanut, pine nuts, almonds, pistachios, fish, jerky and other snack foods. Their packaging, fashion, and more consumers flocked to buy, snack food is gradually upgraded to become the people the necessary daily consumer goods, with the economic development and consumer level, consumers of food quantity and quality for leisure needs continue to grow. Continuously expand and enrich the snack food market, is attracting industry attention.
Increasingly strong market demand
Main business "health card"
With the continuous improvement of living standards, the original to the leisure as the main subsistence food consumption patterns, and gradually to the flavor type, nutrition, enjoyment and even the direction of functional transformation. In particular, as the market continues to expand, casual food market started its rapid development, but never presented a busy scene.
Urban areas, a large supermarket to the reporter, said that with the prosperity of snack food consumption, more people have the focus on health and nutrition. Now the snack food manufacturer is promoting snack foods can be part of a healthy balanced diet - low-calorie, low fat, low sugar snack foods in the future the mainstream of new product development. With the snack food industry and people's living standards, snack foods began to close to people's lives.
Market potential
According to the supermarket responsible person, in recent years, snack food market is growing at a rate exponentially higher than the average growth rate of the food market, 20 percentage points. However, the integration of the world economy, the current snack foods market is slightly unnerving, faced with severe challenges. Insiders pointed out that with the expansion of snack food industry, some strong and enterprises will take advantage of the brand monopoly, the formation of business advantage and geographical advantages, so that the red-hot snack food market to standardize. |
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