discipline > Management Science
Contents
Management Overview
  Management is a system of management activities, the basic law and the general method of science. Management Xue is to adapt to modern society of the need to generate large-scale production, and its purpose is: To study the existing conditions, how reasonable organization and configuration of human, financial, material and other factors to improve the productivity level. Management is a comprehensive interdisciplinary.
  The so-called management refers to the organization's managers, through the implementation of planning, organizing, staffing, leadership, control and other functions to coordinate the activities of others is with others to achieve their stated objectives with the activities of the process.
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Provision of management
  Provision of management is the discipline of management research. The provision of management in turn depends on the provisions of the subjects of management, ie management of object? • Harold Koontz (H Koontz, "Management"): Comparison of five enterprise management mode
  Future business management objective is to institutionalize the management model based on the absorption and use of appropriate management of some of the several other useful elements. Why do I say it? Comparison of institutional management as "cruel", as appropriate to introduce some family relations, friendship relations, tender relationship is indeed good. Sometimes are able to manage the contradictions of interests and do a bit of randomness, the "watering down" the rules a little because of the institutionalized too rigid. Well-known identity management model search into the flames of 5
  1. Family management model
  This management relations in the family blood using a very important function, that is, cohesive function, which is trying to kinship families to achieve the cohesive function of the management. Historically, although a business venture in its time, this family-oriented business management played a really good role. However, when the company developed to a certain degree of time, especially when the company later developed into large enterprises, this family-oriented business management models to be a problem soon. Because this management model used in the family kinship cohesion function, will be the function of its cohesion transformed into internal friction, which with this management model also should be replaced by other modes of management. Our family of enterprise management in the enterprise business enterprises during the positive impact of almost 99%, but when the company jumps over the business of the future, the negative effects of its business is almost 99%. This management model exists only because our national credit system and legal system is still very incomplete, making people afraid to put their as_set_s not related to the people with their use, and thus had to take this family management model .
  2. Friendly management model
  This management in business start-up phase is of positive significance. In how little time, that is in the child as a friend to man, but also willing to go through anything, when this model is very cohesive volume. But when the company developed to a certain size, especially corporate profit growth to a certain extent, man friendship of children to play down, so if an enterprise does not adjust as quickly as possible with the development of this management model, then the decline will inevitably lead to business very quickly and even bankruptcy. China has a private enterprise called "MassMutual" the start of five people who fall in love, a friendship founded enterprise, then we can all restraints between the entrepreneur can not care about money. However, when Wantong get the big profits the first time, five people began to have friction. Wantong was relatively large shareholder called Feng Lun, and he wants to continue that enterprise development management leaving, he organized the reading of the founder of the enterprise, "Water Margin", so that we remember the lessons disband and split, but the results did not resolve the final problem, few people had dissolved the business, give up this friendship based management. Later Wantong as entrepreneurs start all over again and hatched their several businesses.
  3. Warmth of Management
  This management should be more emphasis on management to mobilize the internal functions of human nature, the only way to enable enterprises to quickly develop. Stressed the human touch in the enterprise side is right, but not the human touch as an enterprise management system emphasizes the main principles. Principles and humane principles of corporate governance principles in different areas, therefore, too much emphasis on human touch, is not conducive to the development of enterprises, and enterprises often end up all out of control, or even bankruptcy. Some people always like to talk about in business management and talk about tender conscience, that a person as a business manager if the manager as being very thoughtful, it was bound to have a good manager to return, that is, work hard, This business will develop better. Shows warmth of Management model is the conscience of friendship and loyalty to the principles used to deal with enterprise management relations. Relations in the economic interests, it is difficult to talk about the so-called conscience clear. Concerned with the economic theory of conscience is actually a kind of ethics and based on humane forms of economic benefits for the standardized way of return. Therefore, if a general talk about conscience, about what human nature, does not touch interest, talk about mutual interests, is actually very difficult to be managers work hard, and ultimately all things to the business. Management is not just about warmth, but first and foremost the definition of interest. Some people are born is warmth-like, the definition of interest is often the leniency, however, interest in business management is defined as "ruthless", and the definition of interest, to a certain time to "hand is not hot," "Heart not hard "is not acceptable. Only that in the face of a variety of interests "without mercy" of people, especially the definition of interest to "pull down the face" of the people, to become professional managers. For example, if someone crying when laid off, a soft-hearted person as a manager, and unprincipled persons laid off and let his poor posts, then that person may not become fully professional managers.
  4. Randomization Management
  5. Institutionalization of management
  The so-called institutional management model, this means according to certain rules that have been identified to promote enterprise management. Of course, this rule must be recognized by everyone with the contractual rules, but this rule is Zequan Li symmetrical. Therefore, the future of the business management of the target model is based on institutional management, proper absorption and use of management of some several other useful elements. Why do I say it because of institutional management is "cruel" that the introduction of appropriate family relationships, friendship relations, tender relationship is indeed good. Sometimes are able to manage the contradictions of interests and do a bit of randomness, the "watering down" the rules a little because of the institutionalized too rigid. If not properly "soften" what is also easy to get, after all, was the main target of management or man and not the usual items, people have a variety of thinking, is a dynamic role, so did talk about institutionalized Management does not work. Appropriate management to absorb some of those other advantages, integrated into a mixed enterprise with management. This may be a little better. This is probably the last ten years, China's enterprise management in the _select_ion, we obtained the consensus of the conclusions.
  - "This book aims to clarify the scientific management theory and management of basic knowledge." In other words, Kuntz that the object of management research is management theory and management science, or management is a combination of the two parts. James • H • Donnelly (J. H. Donelly, "Fundamentals of Management"):
  - "To discuss only one to be determined (although is quite widespread) case related to the management process. We will limited resources (including other people's power), will start our discussion," that management theory is to study the management of limited resources. • Ronald Coase (founder of the New Institutional Economics, "Nature of the Firm")
  Organization itself, including the organization of the dynamic mechanism, organizational structure and operation, etc.;
  Organizations rely on administrative mechanisms for the operation of the various management methods, including the integrity of the system of resource allocation methods and issues for the various functions of the local approach.
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Schools of Management and structure
  1, the management of the school
  2, the content of the study schools even though these schools have their own views on the management, have their own theory of ideas, the point of view of the content does not exceed the three major elements: the organization, management and operation.
   representative Principles of Scientific Management Taylor, in essence, comes down to a management style or method, because people's scientific work and collaboration, and human studies the relationship between motivation and efficiency implementation of appropriate management for the development of the ways and means it.
   Fayol classical organization theory and Weber's typical organizational research.
   behavioral science school representatives are Mayo (E. Mayo), Maslow (A. H. Maslow), McGregor (D. MeGregor), Lewin (K. Lewin) and Mouton (J.S. Mouton), etc. Some of their relationship, some studies between human needs and behavior, and some of human nature and the corresponding management issues, as well as of formal organization and informal organization of two-factor model, management ways and means. The former can be attributed to the organization's dynamics, which can be attributed to the people-oriented way of management.
  Representatives of the social system school of Barnard (CI.Barnard), but their research managers in the organization from the role perspective of how organizations operate effectively.
  Decision theory school representative Simon (H.A Simon) (1978 Nobel laureate in economics), that carry out management of the entire decision-making process, management is decision making, organization is the decision-making, the organization is composed of individuals as decision makers system. However, look at his book, in addition to the above view as the organizational, the other is to develop scientific methods of decision-making system.
  Contingency theory school, school of management science research, etc. However, management of the organization and the organization of scientific ways.
  School is specialized in business management theory and business operations management problems.
  3, the research methods used in schools from another perspective, the 20th century school of management theory factions everywhere despite the fact from the analysis point of view, representatives of each school are used to discipline those methods to the management research.
  Behavior science school is typical of psychological knowledge, behavior analysis to study the organization, the informal organization, interpersonal relationships;
  Systems management school with a view to examine the system theory and business organization, analyze the organization structure;
  Representative of the empirical school Drucker (P. Drucker), Dell (E. Dale) so that their method is empirical research, case studies of the object directly from the organization, the management issues.
  Management Sciences School of Mathematical analysis
  School of Mass Psychology of Organizational Behavior Analysis Based on the above analysis, a narrow organized mainly by the management study and management of two content components; general point is also coupled with business management research in the field, research in this area Economics, Other. The evolution of these three areas in the past 50 years, basically followed the following path.
  3, the management of the school's evolution path
  (L) The evolution of organization theory:
  Classical organization theory (classical theory, 20 years) - Organizational Behavior (Organizational Behavior, 40 years) - Organization (socio-technical system 60 years) - Science of Leadership (manager role, 7O years) - the organizational culture (corporate culture 80) -? (90)
  (2) The management method of the evolution path: scientific management theory (Taylor 20 years) - Behavioral Science (Mayo 30 years) - Management Science (Burton Act 50's) - decision-making theory (Simon, 60 years) - Production management, information management (7O-80's) -? (90)
  (3) The evolution of management theory: theory of the firm (2O years) - industrial organization (Bain, 40 years) - Marketing (Kotler 60's) - Consumer theory (70) - policy Studies (Strategic Management) (Porter 80) -? (90) in the above three aspects of the evolution path, the progress of management 90 are blank, this does not mean that 90 years of management no progress in these three areas, but difficult to progress in management 90 classification, and then fill in the gaps between the three. But you can still try,
  Management research Hammer (M. Hammer), and more money than (J. Champy) of "reengineering";
  Field of organization theory • Senge, Peter (P. M. Senge) of the "The Fifth Discipline."
  Management in the theory of Hamel (Gary Hamel) and Prahalad (C. K. Prahalad) of "Competing for the Future" Porter (M. E. Porter) of "Competitive Advantage of Nations."
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21st century management issues facing
  1, the organization's resources from the labor, land, capital-based knowledge and information to the main switch to the traditional resources such as labor, land, capital and natural resources to support the development of the 20th century. However, it was said that the 21st century, the development of knowledge and information will become the greatest resource. Assume that this is so, whether the current resource allocation model should be abandoned, the future resource allocation model and how? 90 popular European and American theory and practice of organizational transformation, seems to be proactive in advance of those acts, yet it has its historical background and future of the call.
  2. Members of the organization to the community of people from the economic man, who self-realization in the material changes progressively less rich and the rich in the 20th century, the livelihood of more people forced to pursue the interests of the economy as a people, economists to This theoretical system is constructed and the reality of their economic system, however, very rich in material, human life has been great step to improve, people might start out of the economic man of the title, this time not only the economic system needs reconstruction work on people I am afraid to drive the source also needs reconstruction. Now there are many managers are not called for "people-oriented" management, it seems that a future paradigm in the search for it?
  3. Changes in the environment both inside and outside organizations in accelerating the development of more rapid rate of environmental change, some large organizations have not rigid their agility to adapt to environmental changes, resulting in the decline and even extinction. The new century has led some Jianfu organizations trust for the organization who have to worry about the survival and development, so it will have "The Fifth Discipline," one said, to deal with the present organization. However, to truly become an organization of learning ability, detached thinking organism and easy. What organizations in the 21st century can truly become such an organization, so as to maintain unbeaten position?
  4,21 century ethical people new changes will occur the 20th century's mental models and ways of thinking of many constraints in the 20th century under the combined effects of the product. These constraints changes took place in the 21st century, starting as a management, their values, ways of thinking and so the change will occur is unpredictable. However, the materialistic do not re-defined the 20th century, moral and ethical behavior should be converted to the new ethics and behavior, in order to construct the future social and economic system. 21st Century Management will cover the new management ethics, management, values ​​and behavior. Now discuss the future management of ethics may give the managers of today into the future with a great help.
  5, the information explosion will result from the difficulty of information search is the 21st century the century of information is the information explosion of the century, a wealth of information more fully the more people the more difficult time to search the information they need, unless there is more than today for effective information search methods and techniques. The information society are like a helpless looking ship in the ocean alone. From the information point of view, one of producers and consumers are not fully informed the owner, how to bridge between them could be a new 21st century marketing concepts and systems development direction, consolidation or division of labor? Channel or is it the media?
  6, the organization will pursue in a larger overall context of the interests of local human and not only have one Earth, the 21st century, more people will appreciate the small world, the Earth's cute, it will be more to go beyond their own borders thinking, problem-solving; In this sense, human beings as a whole, they will have no borders, human economic behavior from a global perspective to examine the long-term. If the 20th century, those multinational corporations in transnational business Shihai only from the comparative advantage, breaking market barriers, to seek the perspective of the greater good, then the 21st century, multinational corporations may be the development of the global economy, the growth of the idea of ​​human welfare Is this a myth?
  7. Organization and development of sustainable human development is the last word, but also the development of the 21st century. However, the development of the 20th century when people just sweeps, so that resource depletion, environmental degradation, loss of biodiversity, climate anomalies, etc., all to create difficulties for the 21st century, one can not help but to loudly ask: can the sustainable development of human society it? The 21st century should answer this question, as a support pillar of the social economy enterprises should have their own answers. Primary business is to survive, just like humans, then can there be development. In the 21st century should be the way business development, and sustainable development can be consistent with the proposition, which should be the future management of the primary problem.
  8, by the division to integration within the organization about the 20th century is the century of great development of specialization, the human from the specialized division of labor was a great return, the 20th century, civilization can be said that specialization of civilization. However, the deeper the more detailed division of the more primitive may deviate from the substance of the comprehensive and resolve difficult issues, such as large to the thinning ozone layer over the Antarctic issue, as small as a business expand into new markets. May return to the 21st century the century of comprehensive, integrated human or permission obtained from the greater benefits, companies may be able to be reborn in the synthesis, management may want to create a comprehensive manner the theory and methods.
  Management, including management science and engineering, business administration, agriculture, forestry economic management, public administration, libraries, information and archives management, etc. 5-level subjects, a total of 15 secondary subjects
  12 Management
  1201 Management Science and Engineering (which can be delegated management, engineering degree)
  Note: This level of discipline is not divided into two disciplines (academic, professional)
  1202 Business Administration
  120201 Accounting
  120 202 Business Management (including: financial management, marketing, human resources management)
  120 203 Tourism Management
  Technology Economy and Management 120 204
  1203 Agricultural Economy and Management
  120301 Agricultural Economics and Management
  120 302 Forestry Economics and Management
  1204 Public Administration
  120 401 administration
  120,402 Social Medicine and Health Management (can be delegated management, medical degree)
  120403 Education Economics and Management (can be delegated management, education degree)
  120,404 Social Security
  120 405 Land Resources Management
  1205 Library, Information and Archives Management
  120 501 Library
  120 502 Information Science
  120,503 archives
  Information Management and Information System
  Reference: http://www.moe.edu.cn/edoas/website18/info12846.htm
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Management related to three of the small release
  Information Theory
  Is the use of probability theory and mathematical statistics method of information, information entropy, communications systems, data transmission, cryptography, data compression, the application of mathematics and other issues.
  The transmission of information theory the information to be considered as a statistical phenomenon, given the estimation method of communication channel capacity. Information transmission and information compression is the study of the two major areas of information theory. These two aspects and the information transmission theorem, source - channel isolation theorems with each other.
  What is information?
  Modern definition of information. [In 2006, the medical information (magazine), Deng Yu et al.]
  Information is material, energy, information and property marked. Inverse Wiener defined information
  Information is the increase in uncertainty. Reverse the definition of Shannon information
  Information is the phenomenon of things and their properties identifies the collection. 2002
  Cybernetics
  Is the study of animals (including humans) and machine control and communication within the general rules and disciplines, focusing on the mathematical relationship between the research process
  Synergetics
  The main open systems far from equilibrium with the outside world in the material or energy exchange, how, through their own internal synergy occurs spontaneously time, space and functional ordered structure. Coordination of the latest achievements of modern science - systems theory, information theory, cybernetics, catastrophe theory, etc., based on the theory draws on a large number of dissipative structures nutrition, using a combination of statistical and dynamical methods, through the different areas analysis to the multi-dimensional phase space theory, a _set_ of mathematical models and options to the transition in the micro to the macro, and describes the various systems and phenomena from disorder to order transition of the common law.
  Synergetics is the study of the common characteristics of different things emerging discipline coordination mechanism is the development of the last decade and is widely used to obtain comprehensive discipline. It focused on the various system disorder into order, from the similarity of the time. Coordination of the founder of Haken said that he put this subject called "collaborative learning", partly because the object of our study the combined effects of many subsystems to generate macro-scale structure and function; the other hand, It is again a number of different disciplines to cooperate, to discover the general principles of self-organizing system.
  System Theory
  The general pattern is the study of systems, structures and patterns of knowledge, which studies the common features of various systems, using mathematical methods to quantitatively describe its function, to seek and establish the principles applicable to all systems, principles and mathematical models, is a logical and mathematical properties of a new science.
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乾泉解析国学与管理
What is Guoxue?
  Dry spring that the fine Chinese tradition of Sinology is the core value of culture, is thousands of years the Chinese way of thinking, behavior, lifestyle, highly summarized, Qin Jin Zhao every Chinese people's blood and soul. Because of his extensive and profound Chinese culture and survival, and pride, and great!
  "National," one said, resulting in the western learning, culture, historical period of transition. In regard to the definition of Learning in the strict sense, so far, the academic community has not given us to make unity clearly defined. Masters say, today. General statement such as Cui Pai Tang is the author of 1906, said: "What country scholars? One country, all of the school also. Have the land and life on it, due to the Yan into the country, there are those who have their school state. Study also who learn One country that the state's learning, and autonomy is also one of the country. "(" National workshop on mind, "" quintessence of "No. 19) Mr. Deng's Guoxue concept is broad, but the main emphasis on the Learning in the statecraft of the .
  Dry spring that Guoxue the subject, it shall be divided into philosophy, history, religion, literature, customs, science, textual criticism, ethics, science and other versions, of which the mainstream of Confucian philosophy; to thinking, it shall be divided into the pre-Qin Zhu son, three of Confucianism, Buddhism and so on, Confucianism dominated Chinese thought through and the history of subordination of other columns; National Studies of "Si Ku Quan Shu", it shall be divided into the classics, history, children, _set_ four, but after, Zibu as the most important , especially preferred by the department; the Great Masters Taiyan "National Lectures," the points, is divided into primary, classical studies, history, philosophers and literature.
  Dry spring that, with the economic and social reform and opening up three decades of rapid development, the Chinese nation with their wisdom made the great historic achievements of traditional Chinese culture with the win the respect of the world, Chinese people gradually restore their own culture self-confidence, "National" once again become a hot topic. Professor Qian Quan "National" in today should be "China's outstanding traditional culture", meaning "traditional Chinese values", is synonymous with the Chinese 6,000 years of civilization, an exercise for the "foundation of a nation" also.
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National Study and the relationship between management
  Dry spring that do business in China, to manage business, you must first understand the social group - the Chinese character, ideas, values ​​and behavior, to understand their lives, ideals and perception of life, cultivate their emotions, get the value of their identity, then you are half the battle.
  Wealth is hard work and noble combination of wisdom, wealth, body and soul, body and energy, the crystallization of the heart and blood, wealth is a duty, wealth is the unity of justice and benefit, keep the identity of the Chinese nation Guoxue wisdom and wealth philosophy.
  Dry spring that a true entrepreneur, it should be a high moral practice of home! Do not understand Chinese history and culture of a people, a survival of this nation do not have the wisdom, will be the lack of understanding of this great nation, a certain lack of awareness of this national sentiment, whether you are American, British, French , Russians, or the mainland, Hong Kong, Taiwan, Macau, in China or with Chinese companies doing business dealings with, difficult to achieve.
  Hope that we can reflect on their own national culture, with its own practical problems with the scientific spirit and pious attitude, combined with the results of modern civilization and the nightmare of human history, analysis and comparison of precious Chinese cultural heritage of 6,000 years, it is essential also significant.
  Dry spring that any subjective, conjecture, the utilitarian, the impetuous, the perceptual distortion of ancient Chinese civilization and human values, even in good faith, this is not rigorous scholarship, absurd, absurd, and it is irresponsible, is the history of blasphemy. History and culture is not awestruck by their own people, will eventually be history of disdain or ridicule.
  Some people think, "National" is the "National Studies", "management" is the "management", historical backgrounds, different goals, different subjects will allow the two together is ridiculous withdrawal; Some people think that the concept of the two is not a category; some people say This is grandstanding, Bluff; Confucius words, "Gentleman and different, without and with the villain." Generally, a little knowledge of history should know, the history of the Chinese nation's prosperity is as open and inclusive, the tragedy was because the Chinese authorities to close the mind to face the world. History has repeatedly taught not inclusive of all heart love tips people!
  Dry spring that the shortage of resources, natural environment, exacerbated, of excessive competition, the human spirit fallen, by the doctrine of the supremacy of the market today, the wisdom of management science needs of the Chinese nation - "Classics" to save! "Endless", "statecraft", "Virtuous" is the Learning in the spirit and soul. Guoxue can not avoid the management, Guoxue not only cultural symbols, with the Learning in the spirit of the theory and methods to improve the management, it is the time to give each of the historical mission of the Chinese people!
  Dry spring that was less than the rise of the Chinese economy and interpretation in support China's peaceful rise and harmonious society values, rise of the Chinese culture is the rise of the Chinese real. Chinese management philosophy with Chinese Road to reshape culture, let us think and sort out our core values ​​and culture of Learning in the genes, to explore and correct the behavior of our goals and common commitments and fulfill our responsibility and ethics, and common and challenges facing our future and growth opportunities. . . . . .
  Dry spring that, with the great rejuvenation of Chinese culture, is this the sea, is the history of the wind, surrounded by starting a spray, dazzling and beautiful. We hope to appeal and believe that there will be more experts, scholars, entrepreneurs, politicians and social workers, concerned about the Chinese I Ching Sinology and traditional cultural values, concerns the construction of Chinese management philosophy and practice, because it is about in the growth of our nation and the existence relates to us the value of the Chinese people today and the future ... ...
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National Learning and Culture
  Dry spring that determines the structure of Chinese culture-specific character of the Chinese nation, determines the spirit of our entire nation's thought and civilization heritage. Three Sovereigns and Five Emperors from Fu Xi to, and then through the Western Zhou Dynasty, Zhou, listing thousands of years, until the Spring and Autumn Period, to learn the origin of the formation of the contending situation, Liu Xin Han appeared in the "seven strategic thinkers Strategy," presented in "Nine flow ten, "said. "Abysmal" refers to Taoism, Confucianism, School, famous, Legalism, the School of vertical and horizontal home, farm, and miscellaneous home. Sense from a management philosophy, mainly among the five hundred, that is old, represented by the Taoist Chuang to Confucius and Mencius as the representative of Confucianism, to Sun Wu, Sun Bin, represented by military strategists, as represented by Mo Di Mo School , represented by Legalist Han Fei. In their philosophy, contains a very rich and easy management of dialectical way of thinking of the road. Qin dynasties after the statesman and philosopher, adhering to the ideological tradition of five easy to learn and, in their "Collected Works" is further explained and summarized China's rule of management practices. The vast Chinese literati works of scholars, there are deep and profound wisdom light of the reasoning publicist, memorials, letters, miscellaneous said, contains a wealth of Chinese Management. Copulative middle: the poor are easy to change, and change the pass, General long. The great achievements of ancient Chinese civilization, all human spirit shines learn harmony and long life can be great philosophical wisdom.
  Dry spring that philosophers from the pre-Qin, Han and Tang Dynasties Orthodoxy, Song Science, leaders of the Ming and Qing, to Mao Zedong Thought and Deng Xiaoping Theory, as well as building a harmonious society ideal system to understand the history of Chinese philosophy, to grasp the main context of Chinese cultural heritage , systematic study of Chinese culture and philosophical wisdom, the wisdom of Chinese sages speculative tradition, profound philosophy of life, thinking and solving in business, and corporate management practice, the fate of the many puzzles and contradictions encountered improve philosophical thinking, and harmony management, innovative thinking, reason, science, and courage to face challenges.
  Dry spring that, how to inherit and develop scientifically excellent traditional Chinese culture, to learn the essence of National Studies and humanities, the integration of advanced Western science and technology and management thinking, and how to summarize scientific management theory and practice of Chinese enterprises, China's national conditions for exploring China's management of the road, independent innovation, the smooth realization of business strategy transformation and enhance the vitality of Chinese enterprises with core competitiveness and build a harmonious society and nurturing competitive enterprises in China, with a strong practical significance, given the times and historical mission of our responsibility .
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National Learning and Innovation Management Reform
  Dry spring that, from the current U.S. financial crisis, Wall Street's "junk bonds", the Japanese black rice, events, and then to China's "Sanlu milk powder," "Xiangfen dam break event," which is not difficult to find a common "secret "and the root of Western political and economic level without any intent to recognize that one of the" culprit "is not high culture, civilization, ethics, ethical values ​​and norms in institutional constraints of the" capital of greed. "
  Dry spring that, credit, trust and credibility of the crisis like a virus attacks the body of the enterprise, industrial development cycles, market cycles, technological change, cycle, growth cycle in deciding the fate of the enterprise; contemporary Western management culture and management behavior is facing the culture, "transplant" and bring serious clash of civilizations "rejection."
  Dry spring that the management of Chinese enterprises is the humanity and War Memorial, the Chinese management of human pain is the pain. Rise of great powers, how can we hope Guoxue closed, narrow, populist, arrogant, or even to revive the mentality of the villain? Guoxue needs to face reality, you need to hand management requires a rational and innovation! Chinese enterprises only plug in the "National" and "management" of these two wings to fly in the world market, "National Study" only through "management" marriage, will be born in order to win the respect of the world!
  Dry spring that the highest level of enterprise management is operating a harmonious corporate culture, management philosophy is corporate culture. Chinese enterprises can not be satisfied with simply output "cheap" Chinese goods. Chinese, Chinese entrepreneurs, should abandon the self-esteem, the blind and non-self-confidence, should have the courage and confidence in the output of quality products in China, but also to the output with a long history and splendid culture of Chinese nation and way of life and harmony of Heaven and Man values. Lu Xun said before, the more the nation, the more the world.
  Dry spring that the road of nature. We advocate the "I Ching" National and other value-based Chinese management thinking, combined with China's enterprise reform and opening up three decades of management practices, integration and break the historical limitations of western management philosophy, through the agricultural civilization of mankind, industrial civilization, civilization information production, management, development mode of social practice, the systematic and scientific reflection, philosophical reflection, culture, reflection, seriously explore and think about the ultimate value of business and human, and explore the natural management principles, organizational analysis and reconstruction of genes and the theory of universal model, initially _set_ up the holographic system of the Chinese management philosophy, including theoretical principles, methods, tools, practical applications; as strategic management, innovation management, crisis management, people management, emotional management, cultural management, harmonious management, _set_ up with Chinese theory of innovation management platform features; for individuals and enterprises, organizations, growth, change, innovation and development, providing universal of the simple, diagnosis and management of scientific and practical model for building innovation-oriented society, harmonious society to provide basic theoretical guidance and strategic management tools; construction management philosophy with Chinese characteristics, culture and harmonious system of thought, is the time to give the historical mission of our generation. Of globalization and cultural integration and building a harmonious world, make a great nation with ancient civilizations due contributions.
  Book "Management"
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Basic information
  Author: [United States] Robbins and others, Government Executives, etc. Translation
  Publisher: People's University Press
  Published :2004-1-1
  Words: 884,000
  Pages: 610
  Folio: 16
  Paper: off_set_ paper
  ISBN: 9787300048680
  Packing: Paperback
  Categories: Books>> MANAGEMENT "> General Management>> Management
  Price: ¥ 68.00
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Editor's Choice
  A total of six 20 book chapters, the main contents are: Introduction to Management and Organization; management yesterday and today; organization's culture and environment; global environment management; social responsibility and management ethics; decisions: managers at the core; strategic management; planning tools and techniques; organizational structure and design; management of communication and accommodation technologies; human resources management; change and innovation management; leadership; understanding of the body and team Jun; motivate staff; control; operations and value chain management; control organizational performance and so on.
  Jun readers of this book is very extensive, not only for economic management institutions across the country Management undergraduate, graduate and MBA teaching, but also for various types of enterprises and management training, and social self-learners as a must-read reference books. All managers and administrators are, can be found in the book of insights and improve their management ability and effective guidelines.
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Introduction
  This book is a recognized best management textbooks, the United States more than 800 colleges and universities _select_ed for teaching, and in many countries and regions are welcome. The book as a framework to manage the process, according to plan, organize, direct and control the four basic management functions, the management of all aspects in detail. Absorbing, a blend of 90 since all the important areas of management and the latest research results. Especially for the management of social responsibility and ethics, strategic management and entrepreneurship, organization and job design, the basis of organizational behavior, leadership theory and communication, and interpersonal skills, the discussion is drawn rich and thorough analysis, offer unique and incisive. Not only that, the author has an original design the management dilemmas in a variety of subject box, the introduction of self assessment and rapid response training and other learning and into a lot of wonderful stories. So that the book is both for teaching and training, but also for various types of self-management.
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About
  Stephen P · Dr. Luo Binsi, who worked for Shell Oil and the Reynolds Metals Company, he has taught at the University of Nebraska, Concordia University, Baltimore University, Southern Illinois University, and San Diego State University. Apart from teaching, Robbins Dr. teachers to participate actively in the world track and field competition. In 1993, he broke and tied the indoor 55 meters, 60 meters and 200 meter dash world record. He is currently 50 years old United States aged 54, the national sprint champion.
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Directory
  Posts Ⅰ Introduction
  Chapter 1 Introduction to Management and Organization
  Who is the manager
  What is management
  Managers do
  What is the organization
  Why study management
  Chapter Summary
  Questions
  Chapter 2 Management Yesterday and Today
  Management and other research links
  Management of the historical background
  Scientific Management
  General theory of behavior management
  Quantitative Methods Management
  Understanding of organizational behavior
  Current trends and issues
  Chapter Summary
  Questions
  Ⅱ articles
  Chapter 3 Organizational Culture and Environment: constraint forces
  Managers: a panacea or a symbolic
  Organizational culture
  Environment
  Chapter Summary
  Questions
  Chapter 4, the management of the global environment
  Who is the owner
  How do you hold a global view
  Understanding of global management
  How organizations go global
  Management in the global environment
  Will serve as a global position from your
  Chapter Summary
  Questions
  Chapter 5 Management of the global environment
  What is the social responsibility
  Social responsibility and economic performance
  Value-based management
  Management of "green"
  Management Ethics
  Final Thoughts
  Chapter Summary
  Questions
  Business unit
  Ⅲ PROGRAMMES
  Chapter 6, decision-making: the nature of management work
  Decision-making process
  Universal decision
  Managers as decision makers
  Chapter Summary
  Questions
  The basis of Chapter 7 plan
  What is the planning
  Why managers should plan
  How do managers plan
  Planning issues facing
  Chapter Summary
  Questions
  Chapter 8 Strategic Management
  The importance of strategic management
  Strategic management process
  Type of organizational strategy
  Chapter Summary
  Questions
  9 planning tools and techniques
  Assessment of environmental technology
  Technology resource allocation
  Modern planning techniques
  Chapter Summary
  Questions
  Business unit
  Ⅳ chapter organization
  Organizational Structure and Design Chapter 10
  Chapter 11 Communication and Information Technology Management
  Chapter 12 Human Resource Management
  Chapter 13 Change and Innovation Management
  Ⅴ leadership articles
  The basis of Chapter 14 Behavior
  Chapter 15 Understanding Group and Team
  Motivate employees Chapter 16
  Chapter 17 Leadership
  Ⅵ article control
  Control on the basis of Chapter 18
  Chapter 19 Operations and Value Chain Management
  Chapter 20 Control of Organizational Performance
  ----------------------------------
  Of: Wang Fengbin, Dong-ed
  Publisher: China Renmin University Press
  Publication date: 2000-9-1
  Revision: 3
  Pages: 449
  ISBN: 9787300082332
  Packing: Paperback
  Categories: Books>> MANAGEMENT "> General Management>> Management
  Introduction
  This book is for beginners from a variety of different backgrounds who prepared for management. To make the book into an easy to use and easy to understand introductory training or self-study materials, we work in the preparation process of descriptive language, implemented progressively, step by step introduction to the management of the substance, process, and the various functions Activities of the principles and methods. Choice and arrangement of the content, and strive to do a complete system but focused, and focus on case management of teaching and reflect the real situation of the simulation questions in the exercises to make some important theoretical knowledge in learning to read, think and contact do questions The actual process, leaving the reader a deeper impression on the hearts.
  Directory
  Section 1 Overview
  Chapter 1, managers and management
  Section 1 of the concept of management, role and tasks
  Section 2 to the manager, skills and professionalism
  Management process in Section 3, characteristics and scope of
  Section 4 of the management of the environment faced by
  Chapter 2 Management Decision
  The meaning of section 1 and the process of decision-making
  Section 2 of the elements and types of decision-making
  Section 3, the basic method of individual decision
  Section 4 of the basic method of group decision making
  The first two basic functions of management
  Chapter 3 Plan
  Section 1 of the substance and significance of planning
  Section 2 Types of planning
  Section 3 of the program planning
  Section 4 goals and goal-_set_ting
  Section 5 of the program development plan
  Section 6 of the technical methods to plan
  Chapter 4 Organization
  Section 1 of the basic content and organization of the process
  Section 2 job design and staffing
  Section 3 Division and Integration Sector
  Section 4 in terms of relations between organizations
  Section 5 of the common organizational structure
  Section 6 of the main problems in the organization operation
  Section 7 organizational change
  Chapter 5 Leadership
  Section 1 of the nature and content of leadership
  Section 2 leader's power base
  Section 3 of the determinants of leadership effectiveness and the related theory of leadership
  Section 4 assumed human nature and motivation
  Information communication section 5
  Section 6 of organizational climate and organizational culture
  Chapter 6 Control
  The meaning of section 1 and the role of control
  Section 2 of the process and elements of management control
  Section 3, the type and method of management control
  Section 4 of the basic principles of management control
  Synthesis and application of Part 3
  Chapter 7 The Evolution of Management Thought
  Section 1 classical management thinking
  Section 2 behavior management ideas
  Quantitative Management Thought section 3
  Section 4 systems and contingency management thinking
  Chapter 8 Management and transformational transactional management
  Chapter 9 Human Resources Administration
  Chapter 10, sales management process
  Chapter 11 financial management process work
  Chapter 12 Self Test
  Passage Exercises
  Main References
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Management discipline in the territory of China University of stronger
  Xi'an Jiaotong University, Zhejiang University, Tsinghua University, Peking University, Renmin University of China Shanghai Jiaotong University, Wuhan University, Huazhong University of Science, Nanjing University, Fudan University, Zhongshan University, Nankai University, Tianjin University, Sichuan University, Xiamen University, Beijing Normal University, Shanghai University of Finance and University of Science and Technology of China, Southeast University, Nanjing Agricultural University Northeast Finance Chongqing University, Tongji University, Jilin University Harbin Institute of Technology, Central South University, Hunan University, Southwest Jiaotong University, Dalian University of Technology Beijing University of Aeronautics and Astronautics Nanjing University
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Marketing Management
  Preface
  This book is for the University of Economics and Master of Business Administration (MBA) and one series of textbooks written.
  This book has four main features:
  First, the innovation of modern entrepreneurs, the main line, a chapter of the five major innovation of the modern enterprise.
  Second, seek to learn from the contemporary international success, good for me and strategic marketing theory.
  Third, emphasizing the combination of reality.
  Fourth, the expression, the review combined with a large number of case studies.
  As the level of constraints, the book inappropriate, please criticized the correction.
  Prepared to participate in the book that thousands of Kai-Fen, Gu Hong, Xin-Guo Zhang, Yan Xuejun, the grams of Jian, Zhang Fu Zhong, Yong-type, pests of Song Hua, Peng Xing Yan.
  Sequence
  Zhongnan University of Economics in 1978, the first batch of China's resumption of the ordinary institutions of higher learning to recruit one graduate in 1993, formally approved by the Office of the State Council began to recruit graduate Master of Business Administration (MBA) graduate students. In order to meet the needs of MBA education, we have organized some of the solid foundation of professional teaching experience, emphasis on theory with practice, familiar with the Guowai business education teacher, in a relatively short time, prepared a _set_ of Master of Business Administration (MBA ) Series. The materials were 24. In addition to graduate students for Master of Business Administration (MBA) to use outside, but also as an economic management of the professional teaching graduate and undergraduate elective, as well as engaged in economic management theory and practical work of the cadres of self-reference. MBA education in China is still in the pilot phase, we organized the compilation of an MBA textbook series is only an initial attempt, due to lack of experience, certainly there are some defects, and even mistakes. We will continue to develop, hopefully in the near future, to offer a complete system to the readers, the content is more applicable method is more scientific MBA textbook series, hope readers let me know.
  Introduction
  The establishment of socialist market economic system, will allow businesses to a higher degree and greater exposure to the market within the constraints of being. Therefore, companies must be market-based, focus on the successful organization and implementation of marketing activities, entrepreneurs must pay attention to market research. Market research must follow the principles of both general principles of marketing, but also to adapt to the conditions of socialist market economic system and development stage-specific marketing characteristics and developing the special nature of marketing activities.
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Encyclopedia
  Management
  [Management] in order to achieve a certain goal of human progress must be
  Line planning, organizing and controlling management activities, and management is
  For the effective management of human activities carried out to provide theoretical and
  Method. Modern management in modern system theory, cybernetics and
  Such as its basic guiding principles of information theory to the method and system
  Contingency theory approach for the basic method of operation. It is designed to
  Survival of any organization to help solve two common life and development
  Question: (l) Performance (e pressure pocket tiveness), that is, "do the right
  Thing ", that is to ask the right questions, establish the correct
  Target; (2) efficiency (indeed ciency), that is the "right
  Things to do ", that is, the following inequality holds:
  Early> 1 (where 0 means output, said input,
  The output and input expressed as the ratio strictly greater than 1.
  The concept of management has broad and narrow sense: the narrow
  Of Management, referring to the general principles of management, principles and parties
  Law, often referred to as Principles of Management or management science. It
  Applicable to any type of organization, such as: industrial and commercial enterprises, military
  Teams, schools, hospitals, research institutions and government agencies, education
  Will be more. Management was a broad subject groups, only
  Theory-profit organizations, both including marketing, finance
  Management, production management, organizational behavior, strategic management, management
  Management Information System (MIS), research and development (R% 26D) Li
  Theory, public relations and other disciplines, including management and economics,
  Company law, operations research, comparative management and so on. Management Science
  Section has four characteristics: (l) It is a comprehensive discipline.
  Management economics (especially micro-economics), social
  Science, psychology, mathematics, law, etc. as its basic theory.
  (2) is the organization of real application of science to solve practical problems
  Section. That is the theory or research feasible.
  (3) research (or management education and training), the main method
  Using case studies and experimental research and social surveys.
  (4) It recognizes that any theory has a temporary conclusion, with the
  Management activities of human development, theory itself must be a revolution
  Of change.
  Management is a discipline and as a formal and systematic
  Theory, but only over a hundred years of history. It begins with three Wei
  Great scholars, the "father of management theory" - France's Henry
  Lifayueer (He and where yol, 1841 a 1925), "Science
  Management of the Father "- the United States Wen Si Luotai Fredric
  Le (F eriekwinslOV Ting women find that lor, 1856we1915), "Group
  Father of organization theory "- the German Max Weber (Max-
  We Yue r, 18 Kenichi 1920), founded by classical management theory
  (Classic Division managementtheo bite.) World War II to
  Later, with the management of increasingly valued by the people, many school
  Those from different disciplines, backgrounds or different point of view, on the
  Complex issues of human management of a number of different concepts,
  Principles and methods, has led to a theory of clusters, schools and many
  The prosperity of the phenomenon. According to the late well-known management expert Harold hole
  Heights (H Ming ld Koonts) so early in the statistics, a total of
  11 school. They are: (l) management school of empiricism
  Or known cases of school; (2) interpersonal school; (3) groups
  Behavioral school; (4) School of Social collaboration systems; (5) social
  School systems; (6) decision theory school; (7) system
  Management School; (8) management science or operations research, said school;
  (9) contingency theory school; (10), also known as manager of management activities
  The role of school; (11) business management theories or management program called
  School. Most Western scholars believe that management by the three major
  School of composition, that school of business management theory, Management Science
  Faction and behavioral sciences (including human relations school and group behavior
  School) School.
    
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English Expression
  1. n.:  Management Science
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