Company Profile Basic information: Microsoft Founded in 1975, as of 2007, the company employs 79,000. Official Website: http://www.microsoft.com/ Microsoft (microsoft, nasdaq: msft, hkex: 4338)) is the world's pc (personal computer, personal computer) software developed by the pilot, Bill Gates is its founder. Brand list ranked third in the 2006 "Barron" released brand in the World Brand Laboratory (world brand lab) report on "World Top 500 Brands 2006 Global 100 large companies respected degree rankings ranked twenty-second. The enterprises in the year 2007, "Fortune" Global largest 500 companies ranked one hundred and thirty ninth.
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Microsoft's history
In 1975, 19-year-old Bill Gates dropped out from Harvard University, and his high school alumnus Paul Allen sold together basic (beginners' all-purpose symbolic instruction code), also translated BASIC. Base means "all-round character style beginner instruction code", is a programming language designed for beginners to use), when Gates was still studying at Harvard University, who worked mits the preparation of the company's altair language. Later, Gates and Allen moved to Albuquerque, and created Microsoft in a local hotel room. In 1979, mits company closed, Microsoft to modify the basic procedures for the main business continues to develop. Founded early to sell basic interpreter based. Then developed computer enthusiasts are often small basic interpreter and free distribution. However, because Microsoft is a few basic interpreter commercial producers, many home computer manufacturers to use Microsoft's basic interpreter in their systems. With the rapid growth of Microsoft's basic interpreter, manufacturers began to use Microsoft's basic syntax and other features to ensure compatibility with existing Microsoft products. It is because of this cycle, Microsoft basic gradually become recognized market standards, the company has gradually occupied the entire market. Since then, they have (quite successfully) trying to design msx standard home computer to enter the home computer market. In 1977, Microsoft moved to Seattle, Bellevue (Redmond), where the development of the pc programming software. 1980, ibm pc company _select_ed Microsoft for its new machine to prepare the key operating system software, which is the company in the development of a major turning point. Due to time constraints, complicated procedures, Microsoft's price of $ 50,000 from a programmer who bought the Seattle Patterson right to use an operating system, and then rewrite it as a disk operating system software (ms-dos ). Microsoft in 1981 for the ibm-pc (ibm is international business machines corporation acronym, meaning International Business Machines Corporation) machine developed operating system software ms-dos (dos is a disk operating system acronym meaning disk operating system). In 1983, Microsoft and ibm signed a contract to provide basic interpreter for the ibm pc, ibm machines after the ED also provides Microsoft operating system. After purchasing the qdos Microsoft the right to use tim patterson, and during part of the sale to the market after rewriting by ibm, will be named microsoft dos. ms-dos was a great success. universal ibm-pc machine so ms-dos achieved great success because other pc makers hope to be compatible with ibm. ms-dos is licensed for use in many companies, so the standard operating system 80 years, it has become pc machine. By 1984, Microsoft's sales more than 100 million U.S. dollars. Subsequently, Microsoft continues to ibm, Apple computers and radio equipment companies develop software. But with the growing Microsoft, microsoft and ibm have become competitors in many ways. In 1991, due to a conflict of interest, ibm and Apple (apple computer, inc.) Lifted the partnership with Microsoft, but Microsoft's partnership with ibm never stopped, the two companies have maintained both competition and cooperation complex relationship. Microsoft's products, including the file system software [ms-dos and xenix: xenix is unix operating system version on a PC which started by Microsoft in 1979 for the development of intel processors, it can in the dec pdp -11 or apple lisa computer is running. Unix's inherited characteristics, xenix have multiplayer multitasking work environment, in line with the interface specifications unix system v of (svid)], the operating environment software (Windows systems windows series), ms-office applications, such as multimedia and computer games , as well as books about computer cdrom products. In 1992, the company bought fox company forward in the database software market. In 1983, Paul Allen left Microsoft suffering from Hodgkin's disease, and later _set_ up his own company. Allen owns a 15% stake in Microsoft is still attend Board. In 1986, the company turned to the public. Gates retains 45% stake in the company, making it the pc industry in 1987, the first billionaire. In 1996, his personal as_set_s worth more than 18 billion U.S. dollars. In 1997, it reached $ 34 billion, 98 years more than 500 million mark, becoming the world's richest man for granted. Microsoft's leading products windows95/98/me/nt/2000/me/xp/server2003/vista successfully took possession from the pc to the workstation or server vast commercial market, Microsoft has brought huge profits in internet software also came from behind to grab a lot of market share. In the software industry, it spread with such a warning: "Do not ever do Microsoft want to do." Visible, Microsoft's enormous potential has penetrated into every aspect of the software industry, is simply pervasive, and is invincible. Microsoft has a huge impact on the software counterparts constitute a great deal of pressure, but also to position themselves onto the antitrust defendant. Even a reliable partner for many years also with intel enemies, to court. September 2001, in view of the economic downturn, the U.S. government intends to revive the U.S. information industry, refused to split Microsoft. So far, v. Microsoft antitrust end. The company currently has branch offices in more than 60 countries and employs nearly 44,000 people worldwide.
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Microsoft in China's case
Since entering China in 1992, since the establishment of Beijing Representative Office, Microsoft's total number of employees in China has increased to more than 900 people, has been formed to Beijing headquarters in Shanghai, Guangzhou, with branch architecture. Microsoft in China has crossed the three stages of development. From 1992 to 1995 is the first phase of Microsoft's development in China. At this stage, Microsoft is mainly developed its own marketing and sales channels. From 1995 to 1999 the second phase of Microsoft's development in China. At this stage, Microsoft in China have _set_ up a Microsoft China Research and Development Center, Microsoft Global Technical Support Center and Microsoft Research Asia, these three world-class scientific research, product development and technical support services, Microsoft China become Microsoft's headquarters in the United States than most feature complete subsidiary. Since 2000, Microsoft has entered the third stage of development in China. This phase of Microsoft China and China's software industry will be common progress and common development goals, increase investment and cooperation in China's software industry, in their own development, and promote the development of Chinese industry, it's own intellectual property. This will not only determine the long-term development strategy for Microsoft in China, indicating that Microsoft's "the most advanced electronic information technology to the Chinese, and the Chinese computer industry and common progress," the solemn commitment. Microsoft China company knows his success without the support of government departments, industry partners and the trust of the majority of users love. Eagerly to the future, Microsoft is willing to join hands with China's information industry, continue our efforts together towards a brighter 21st century. Microsoft's organizational structure to support the company's core business includes the following groups: Personal Services Group (psg): Group Vice President of bob muglia leadership is committed to providing an online connection easier for individual users and business users, and provides software services for a variety of devices. psg contains Microsoft's personal. net initiative, the Ministry of the service platform, mobile groups, msn Internet access services, user groups, and user interface platform equipment department. msn and personal services business groups: the leadership of yusuf mehdi vice president for network development, business development and sales and marketing msn and other Microsoft services worldwide, including: msn eshop, msn carpoint (msn car site), msn homeadvisor (msn housing resource site), msn moneycentral (msn private property management resource site), msn sidewalk (msn city guide site), the msnbc venture, slate and msntv platform group by group vice president jim allchin leader, responsible for all aspects of constantly ╟ make improvements on the windows platform such as the storage, communication, message notification, share images, and listening to music becomes a natural extension through windows. In addition, the group includes. Net enterprise server group, development tools, Digital Media Department and windows. Office and Business Services Group: Group Vice President of jeff raikes leadership, responsible for the development and business processes to improve productivity applications and services. Work includes the functional and powerful performance microsoft office gradually evolved to service-based products. In addition to the office sector, commercial tools sector, including bcentral (a Microsoft provides free professional counter, because a high degree of accuracy and customization features, used by many professionals in many professional blog can be seen in bcentral counter figure) and the great plains (this belongs to Microsoft Business Solutions applications across multiple business side software platform, which involved business areas including financial, distribution, human resources and compensation management, customer relationship management, crm, project accounting, E-commerce, manufacturing and supply chain management) commercial applications division will belong to the department. Global sales, marketing and service groups: Group Vice President of orlando ayala leadership, Microsoft's integrated sales and service partners worldwide to meet the needs of users of Microsoft. These users include: business users, small and medium sized organizations, educational institutions, developers and individual users. In addition, the group includes Microsoft Product Support Services, Network Solutions Group, the business organization business partner group, Microsoft's global marketing organization and the three regions. Operating groups: the president and chief operating officer rick belluzzo leader, responsible for managing the business operations and overall business plan. Including the company's finance, administration, human resources and information technology sectors. Microsoft makes such a compelling reasons are the following: It is the world's largest computer software company In economics, it is a stunning example of network externality It plays in the operating system and office software de facto monopoly position It makes its founders who are listed among the world's richest; especially the head of the largest in the world, Bill Gates, the richest man in the years Any publicly traded company, it has the largest market capitalization Over the years it continued the lawsuit, and others in the industry infighting has become a part of it culture.
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Microsoft Products
Software Product windows: Graphic called "Windows" operating system; it has many versions. Currently the latest version of the desktop version is windows vista, the latest version of the server is windows server 2008, the next generation operating system called Windows 7. windows pre-installed on almost all personal computers. See the history of microsoft windows for more details. In addition, the company's latest smart phone system is windows mobile 6.0. ms-dos: Microsoft's early products, it is a command-line interface. Early versions to run under windows ms-dos, but to the windows nt and future products can already run out of ms-dos, but due to hardware and software based on user in windows nt is not working properly, Microsoft at the same time continue to launch windows 95, windows 98, windows me transitional product in ms-dos run. microsoft office: it is Microsoft's Office software suite, according to different versions may include word (word processing), excel (spreadsheets), access (desktop database), powerpoint (slide production), outlook (personal e-mail and calendar management ) (windows vista inside called windows mail) and sharepoint designer 2007 (web production, the previous version called frontpage) and other software. Microsoft also used in the production of apple macintosh Apple's version. internet explorer: it is Microsoft's web browser. It is currently the world's most widely used browser, from windows 95 start, is _set_ for all versions of Microsoft windows default browser. It can also be used on apple macintosh. Microsoft has invested four hundred million U.S. dollars to put this browser pre-installed on a Mac. windows media player: it is a player for audio and video programs. Microsoft also produces a range of reference products, such as encyclopedias and atlases, using the name encarta's. Microsoft also developed for application development integrated development environment named microsoft visual studio. Has been released for. Net programming environment to develop appropriate tools visual studio. Net. windows vista is his latest product Game Age of Empires (age of empires) (Genuine have six were released: Age of Empires 1, renaissance era of the Roman Empire, conqueror Age of Empires 2 and the expansion era of empires 2, Age of Empires 3 and Age of Empires 3 expansion in Asia Dynasty) Microsoft Flight Simulator (microsoft flight simulator) Microsoft Train Simulator Microsoft simulated truck Halo (halo) Halo 2 (halo2) Halo 3 (halo3) Rise of Nations (rise of nations) and information sheet "Rise of Nations: Patriotic War." Note 1: "Rise of Nations" by the co-development of microsoft and bighuge Note 2: windows vista game works list Microsoft Game Studios and other game publishers vendors, including Electronic Arts, namco, thq and funcom, including role-playing game will be released for the windows vista, first person shooter, real-time strategy games, massively multiplayer online games and simulations, etc. many different types of games. The following is a list of windows vista computer games: . "Shadowrun" (shadowrun) - Microsoft Game Work "Shadowrun" will be the first and windows vista xbox 360 fps games cross-platform, and can team up in the online battle, the player into a world of ancient magic and modern machinery mutual integration. "Shadowrun" scheduled early in 2007 launched simultaneously with windows vista. . "Age of Conan" (age of conan: hyborian adventure)-funcom Is a multiplayer online action rpg game, a mix of a deep, story driven single-player experience and a magnificent brutal multiplayer mode, complete and authentic reproduction of Conan the barbarian era. . "Alan Wake" (alan wake) - Microsoft Game Studios Is a psychological action thriller game, known as one of the best games in 2005 e3 developing. "Alan Wake" creates a vast freedom to explore the world and suspenseful story, the game players must unlock the mysteries that exist in the world using only a flashlight and a weapon at hand, to experience the excitement of battle. . "Heroes" (company of heroes)-thq Is a rts game, the story background of World War II battlefields of Europe, the relic entertainment responsible for the production, the company had "homeworld" and "dawn of war" won Best game developers through the real game experience, so players will be able to experience the cinematic intensity of World War II plot and vivid battlefield. . "Crysis"-ea partners Is an original fps games, from "Far Cry" (far cry) crytek development team responsible for the development, and the shock of the screen, the story is also worth the wait. . "Flight Simulator 10 (flight sim x)" - Microsoft Game Studios The widely players love simulation game, has released the 10th generation, the game screen is more immersive realism, more than 12 new species of flying machines, flying scenes and tasks, allowing the player to fully enjoy the innovative entertainment experiences. "Halo 2" windows vista version - Microsoft Game Studios Redefine the first person shooter games and millions of players worldwide multiplayer action game "Halo 2" is about to show their talents in the windows vista version. "Hellgate: London" (hellgate: london)-namco Is an action rpg game that combines the depth of third-person role-playing and first-person shooter, the flagship studios responsible for the production, which also includes a year to create a "Diablo" producer. List of new games for windows In addition to next-generation operating system windows vista published version of the computer game outside, Microsoft Game Studios and other third-party game publishers, also published a list of windows version of the game lineup, including: . "Age of Conan (age of conan: hyborian adventure)"-funcom . "Age of Empires 3: The Chiefs (age of empires iii: the warchiefs)" - Microsoft Game Studios . "Battlefield 2142 (battlefield 2142)" - EA . "Call of juarez"-ubisoft . "Heroes" (company of heroes) - thq . "Crysis"-ea partners . "Desperate Housewives (desperate housewives)"-buena vista games . "Fear extraction point"-vivendi . "Flight Simulator 10 (flight simulator x)" - Microsoft Game Studios . "Hellgate: London (hellgate: london)"-namco . "Magic 5" (heroes of might & magic v)-ubisoft . "Neverwinter Nights 2 (neverwinter nights 2)"-atari . "National Rising: Rise of Legends (rise of nations: rise of legends)" - Microsoft Game Studios . "Shadowrun (shadowrun)" - Microsoft Game Studios . "Sin episodes: emergence"-ritual entertainment . "The ship"-outerlight ltd. . "Titan Quest" (titan quest)-thq . "Vanguard: saga of heroes"-sigil games online inc. Eco-system Microsoft tried to establish "ecosystem" around their products, believing that its products and brand value. Network Products The mid-1990s, Microsoft began to expand its product line into computer networking. Microsoft in August 24, 1995 launched the online service msn (microsoft network, Microsoft Network). msn is a direct competitor to AOL, as well as Microsoft's flagship brand other network products. In 1996, Microsoft and the U.S. broadcasting giant nbc (National Broadcasting Company) co-founded msnbc, a comprehensive 24-hour news channels and online news service provider. In late 1997, Microsoft acquired hotmail, the oldest and most popular webmail service providers. hotmail was renamed msn hotmail, and become. net passport, an integrated login platform services system. msn messenger is an instant messaging client, introduced by Microsoft in 1999, is AOL aol instant messager (aim) and icq's major competitors. microsoft live online integrated Internet services Train Microsoft is more than the creation of a training center, designed to train a group of low-cost, only proficient employees of Microsoft products. The most famous is the mcse assessment (full name "Microsoft Certified Systems Engineer"). Although mcse certification familiarity does Microsoft products, it is not an assessment of engineers. Some harsh comments will mcse called "must consult those who have experience" (must consult someone experienced) Hardware Products Although Microsoft is a software company in general, it also produces a number of computer hardware products, often used to support their particular software product strategy: An early example is Microsoft mouse, to encourage more users to use Microsoft's operating system's graphical user interface (gui). Due to the use of gui instead use the mouse is very rare, so the mouse will help more popular users windows. Microsoft established the intellimouse (middle button mouse with scroll wheel) mouse standards, new wheel convenience to the user when browsing the web page up and down. Microsoft is also selling game joysticks and other hardware products. The company also purchased the Internet equipment company webtv, to support its msn Internet services. In 2001 the company launched the xbox game marks the company began to enter the value of billions of dollars in gaming terminal market, this market has been before by Sony (sony) and Nintendo (nintendo) led the two companies. November 22, 2005, the second generation of Microsoft's offering home video game console xbox 360. Public perceptions For a long time, Microsoft is widely recognized as the "good boy" a computer software market, providing low-cost software to replace the original expensive mainstream unix products. Microsoft is also due to make lots of money into to be admired. However, even in the early days, Microsoft was accused of deliberately ms-dos with its competitors produce lotus 1-2-3 data table can not be compatible. By the 1990s, Microsoft is "bad kids" view is increasing. The main criticism is that they take advantage of the desktop computer market unfairly exploiting users. In recent years, Microsoft was accused of a series of the legality of business conduct alleged by the suspect. Monopoly problem Microsoft windows product effectively monopolized the desktop operating system market. Those who hold such views noted that almost all personal computers sold in the market are pre-installed with Microsoft windows operating system. Some observers claim that Microsoft's competitors to make it as a monopoly situation of embarrassment: On the one hand, Microsoft's competitors do not want to admit monopoly. Because in a monopolized market, only one provider of a product or service. So the competitors, the Microsoft monopoly will own place called a loser situation: doing so is tantamount to denial of their existence, or deny that they can survive, the ability to compete. On the other hand, Microsoft's competitors also want to be compared to a monopoly because doing so will bring their own benefit. First, it may lead to market regulator (government) intervention. Secondly, is seen as "underdog" Microsoft's competitors may win on public relations, in order to stimulate sales. Regardless of whether Microsoft is a monopoly, we can be sure: In most micro-computer software market, Microsoft is the dominant companies. This caused a lot of discontent led. This dissatisfaction not just exist in the middle of the competition. Microsoft's monopoly abuse Some critics believe that Microsoft is trying to use its monopoly position in the desktop computer operating system market to expand its market share in other markets, such as the web web browser (internet explorer), server operating system (windows nt), Office software ( microsoft office), a multimedia player software (windows media player). After Microsoft internet explorer windows operating system bundled with Microsoft in the browser market was a very large share. It is partly because of this behavior, the U.S. federal court ruled that Microsoft was abusing its dominance in the operating system market in the United States. (For details, see the Microsoft antitrust case). In all of these allegations, in order to meet customer needs by Microsoft to defend himself. It was also criticized Microsoft's "siege again extended" (embrace and extend) strategy. Microsoft is trying to open, standards have been established on the patented features added to ultimately achieve using its market dominance to control the "extended" standard. Some people will call this strategy "surrounded expand further destruction" (embrace, extend and extinguish). Security In 2002, Microsoft's various networks and Internet-related products in a number of security breaches after the widely discussed. Some malicious programmers constantly using Microsoft software security vulnerabilities sabotage, such as the creation and dissemination through the Internet can consume system resources or destroy data, worms, viruses and Trojan horses. The general goal is to sabotage the outlook and outlook express Microsoft e-mail client, internet information server (iis) web server, sql server and database server software. Microsoft argued that because of its leadership position in the Internet software market, Microsoft's products will naturally suffer more attacks, because these Microsoft products are widely used. And some people argue that these attacks are not aligned with those dominant Microsoft products, display products of Microsoft products than its competitors in the security on the lower edge. In some cases, Microsoft's product to make it easier for novices to use, these _set_tings often leads to the spread of worms and viruses. For example, Microsoft windows operating system since 1995, will automatically hide file extensions (file extension), so that malicious attackers are often able to make e-mail recipients to open something that looks ordinary but very dangerous attachments (recently versions of outlook and outlook express prohibition receiving dangerous file types, so that users can not open). Critics pointed out that Microsoft is using software usability exchange security. Gates in January 2002 launched the Trustworthy Computing Initiative (trustworthy computing initiative). He described it as a long-term, company-wide program to find and fix security of Microsoft products and leak privacy loopholes. Under this plan, the company will re-evaluate some of the original specification and design and processes, but also delay the time to market for microsoft windows server 2003. Trustworthy Computing Initiative in response to the varied, some observers praised Microsoft's emphasis on security issues, but also to remind the company also has a lot of work to do.
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Microsoft's political influence
Microsoft's response to these legal threats and public opinion is compact and thrown into political lobbying activities on millions of dollars in political donations. According to the Center for Responsive Politics (center for responsive politics, opensecrets.org) Web site, Microsoft political donations in the last federal election in the United States, 43% to Democrats, 57 percent to Republicans.
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Advantages of Microsoft products
programs running on the pc hardware than it technically is not necessarily better to replace a large program, but it has two advantages unsurpassed: it provides end users with greater freedom, and the price is cheaper. Microsoft's success is also a prelude to the development of the personal computer. Microsoft developed a variety of software products, including operating systems, office software, programming language compilers and interpreters, Internet clients, such as web browsers and email clients, etc. Some of these products are very successful, some less successful. From which it was discovered that a pattern: Although early versions of Microsoft's products are often full of loopholes, lack of features, and worse than its competitors' products, but later versions will quickly progress and popularity. Today, Microsoft products dominate the market in its many different fields. Microsoft spent a lot of effort in marketing and product development of reusable engineering, and attempts to further its product portfolio to offer users a consistent development environment. Microsoft is also trying to windows of this famous brand extended to other areas, such as for pda (personal digital assistant is an abbreviation meaning "personal digital assistant") for windows ce (except for Microsoft for personal computers developed by embedded computer products operating system, but there are sources of abbreviations ce customer embedded, compact edition, consumer electronics, etc.) as well as "support for windows" of smartphone products, and recently also developed a windows vista. The main advantage of Microsoft products is its universality, allowing users to benefit from the so-called network effect. For example, makes extensive use of microsoft office Microsoft office file format as a standard document processing, so that almost all commercial users are inseparable from microsoft office. Microsoft's software is designed to be easy to _set_ up, allowing companies to hire low, not too high level of system administrator. Microsoft's supporters believe that doing so results in a decrease of the "total cost of ownership." Microsoft's software for it managers in the procurement of the software system also represents a "safe" choice because of the universality of Microsoft software so that they can say they follow the widely accepted choice. This is a particularly attractive benefit of the expertise of those managers who lack it.
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Disadvantages of Microsoft products
Microsoft's products rely heavily on software reuse. Although this rapid software development is very effective, it has led to a reliance on the complex relationship between different software packages. This may lead to the consequences, for example, when Microsoft's browser crashes, the operating system will lead to the collapse of the same gui. The same relationship also means that the majority relied on Microsoft software resources can be used on other Microsoft products. That is, most programs can run other programs, even in the similar situation should not occur as well. For example, embedded in the e-mail documents and html macros can run the program that allows the attacker to control a user's computer. Microsoft's stance on security issues is "not prohibited is permitted" (permitted unless forbidden). Microsoft specifically attack these problems from the worm program and will be seen in the spread of the virus or two. Mentioned above about hiring cheap but did not allow the advantage of a good training system administrator might cause the following problems: Greater unreliability means that you need to hire more such administrators; Could lead to security vulnerabilities, because no matter what the operating system, only by well-trained system administrators may enhance system security. Microsoft's critics point out it takes to run Microsoft's products more costly, because users of Microsoft software does not actually own the software they use: This is Microsoft's business model is very important.
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The relationship between Microsoft and free software
Microsoft free software is that it may be seen as a major competitor, especially linux. From the Halloween documents (halloween documents), we can see that Microsoft has on free software and open source software to take a "siege, expand and destroy" strategy. In order to establish its leadership position in the desktop PC market, Microsoft risked losing inexpensive and more degrees of freedom - this is the rapid development of the PC as well as an important factor in Microsoft's own success - risk. Alone in terms of price level, Microsoft is hard to compete with free software. Many believe that Microsoft did not give them the freedom to choose from a free software where users have found their desire for freedom has open standards. Microsoft's traditional strategies, such as buying competitors or fud strategy, in terms of the free software useless. Because free software can not be acquired or controlled, free software even if the company loses its creation would still be able to survive. Microsoft chief executive Steve Ballmer, Chief linux has called a "strong competitive force ...... it is non-traditional, free, and very cheap, we have to tell people why they have to pay (to us) In fact, value for money and our products have been very cheap and we than novell, Oracle must be cheap, but this time we can not do. "(crn.com reports, June 17, 2002) Ballmer at a Microsoft partner conference, said: "We used to be very proud of themselves to provide the cheapest products - our lowest price, but up to the content provider, whether novell, lotus or better than anyone else but us. But now we are facing is a unique competitor, linux. companies like us, this is really a new way of thinking. "(varbusiness 2002 年 7 reported on February 15) For those inexpensive PC preinstalled linux, Microsoft's response is that they do not reduce the sales price of windows. Some observers have pointed out that this refusal to act is a price war monopoly characteristics.
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About Microsoft in Chinese institutions
Microsoft Research Asia November 5, 1998, Microsoft has invested heavily in the establishment of Microsoft Research China in Beijing, and in November 1, 2001 to upgrade to Microsoft Research Asia. Microsoft Research Asia is Microsoft's second overseas opened basic research institutions. This strategic investment shows the confidence of Microsoft's huge potential for economic development in China and throughout the Asia-Pacific region and the region of the solemn commitment to the development of the information industry. Microsoft Research's mission is to enable future computers to see, hear, learn, can use natural language to communicate with humans. On this basis, Microsoft Research Asia, being with the greatest enthusiasm, to meet Asia, especially China market in the next 5-10 years, the demand for computing efforts to lay a solid foundation for scientific research. Meanwhile, Microsoft Research Asia, Asian governments also actively cooperate in science and technology industrial policy to promote the development of information technology and the Internet industry in the Asian region, promoting technological innovation and progress throughout the region to make its due contribution. Microsoft China Technology Center Microsoft China Technology Center was established in September 2003, it is a pioneering technology Microsoft's latest collaboration with local information industry worldwide. Microsoft China Technology Center is committed to the introduction of Microsoft's advanced technology and domestic partners sharing domestic partners to support the software development of an internationally competitive hardware products and solutions designed to grow with China's information industry. Microsoft China Technology Center in cooperation with the pursuit of technological innovation, not commercial profit and turnover targets, from inception to the present has always pursued its commitment to provide our customers and partners to provide a whole new experience and technical cooperation in the development environment to meet their development process and technical support for hardware requirements. I hope that through our services, partners and business users can take advantage of the Microsoft platform to meet the needs of their business growth and realize business value. Microsoft Global Technical Support Center Microsoft Asia Pacific Global Technical Support Center is an in August 2007 the newly formed organization, by former Microsoft Greater China and Global Technical Support Center merged together to form the Asia Pacific region. November 1997, Microsoft invested in Shanghai Microsoft Greater China Technical Support Center (Microsoft Global Technical Support Center of Greater China predecessor), which is the first global center of global top 500 enterprises established in China. October 2001 was promoted again to the center of Microsoft's global technology center, began serving the global enterprise customers, partners and individual users. June 2005, to increase investment in the customer service department, customer service department formally joined the Global Technical Support Center. Access to the information technology field in 2006 China Customer Care Award. September 2006, Asia-Pacific and international outsourcing customer service team third time copc certification. August 2007, Microsoft Greater China Global Technical Support Center awarded 2007 China it services support and maintenance of software systems field performance model award. Microsoft Asia Academy of Engineering Aims at technological achievements into a breakthrough in China and then build a globally oriented, has first-class R & D capabilities and deep insight into the market of technology, product research and development center - November 4, 2003, Microsoft _set_ up in Beijing, China Microsoft Asia Academy of Engineering. Rooted in China, Microsoft's global technology innovation strategy to rely on three years, Microsoft Asia Academy of Engineering completed a role for the development of the core product users worldwide shift from technology transfer to assume, at the same time, successfully established by the 400 Many of passion and innovation, experienced excellent software engineers abroad strong R & D team, which became Microsoft's global technology innovation and product development strategies were an important force to be reckoned with. Currently, Microsoft Asia Academy of Engineering has established four research directions include Internet technology, mobile technology, digital entertainment and emerging markets including; was established in March 2005, Microsoft Asia Academy of Engineering, Shanghai Branch is mainly for Microsoft users worldwide, engaged in windows server and development tool product. March 2006, Microsoft Asia Academy of Engineering was established mobile technology center (mtc), leading to the development of Microsoft's mobile technology market strategy in China, and together with China operators and oem partners, the development of mobile communications-related technical standards, hardware and software products and services .
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Microsoft faces piracy
Due to expensive, genuine systems in thousands of dollars, many users are reluctant to buy genuine Microsoft products, but the use of piracy. Although Microsoft uses a lot of technology to prevent piracy, including requiring Internet users "activate" products, but piracy is still very popular in China, because hackers can crack Microsoft's anti-piracy technology. Taking into account the very low price of piracy (3 ~ 10 yuan a), even if the product can not be updated, users do not want to use genuine. Microsoft wants to promote genuine difficulties in the Chinese mainland. Although China trying to combat piracy, but think about it, after all, a big country hundreds of millions of people. However, we still have to support genuine microsoft windows.
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Microsoft Products
Software Product windows: Graphic called "Windows" operating system; it has many versions. Currently the latest version of the desktop version is windows vista, the latest version of the server is windows server 2008, the next generation operating system called Windows 7. windows pre-installed on almost all personal computers. See the history of microsoft windows for more details. In addition, the company's latest smart phone system is windows mobile 6.0. ms-dos: Microsoft's early products, it is a command-line interface. Early versions to run under windows ms-dos, but to the windows nt and future products can already run out of ms-dos, but due to hardware and software based on user in windows nt is not working properly, Microsoft at the same time continue to launch windows 95, windows 98, windows me transitional product in ms-dos run. microsoft office: it is Microsoft's Office software suite, according to different versions may include word (word processing), excel (spreadsheets), access (desktop database), powerpoint (slide production), outlook (personal e-mail and calendar management ) (windows vista inside called windows mail) and sharepoint designer 2007 (web production, the previous version called frontpage) and other software. Microsoft also used in the production of apple macintosh Apple's version. internet explorer: it is Microsoft's web browser. It is currently the world's most widely used browser, from windows 95 start, is _set_ for all versions of Microsoft windows default browser. It can also be used on apple macintosh. Microsoft has invested four hundred million U.S. dollars to put this browser pre-installed on a Mac. windows media player: it is a player for audio and video programs. Microsoft also produces a range of reference products, such as encyclopedias and atlases, using the name encarta's. Microsoft also developed for application development integrated development environment named microsoft visual studio. Has been released for. Net programming environment to develop appropriate tools visual studio. Net. windows vista is his latest product Game Age of Empires (age of empires) Microsoft Flight Simulator (microsoft flight simulator) Microsoft Train Simulator Microsoft simulated truck Halo (halo) Halo 2 (halo2) Halo 3 (halo3) Rise of Nations (rise of nations) Note 1: "Rise of Nations" by the co-development of microsoft and bighuge Note 2: windows vista game works list Microsoft Game Studios and other game publishers vendors, including Electronic Arts, namco, thq and funcom, including role-playing game will be released for the windows vista, first person shooter, real-time strategy games, massively multiplayer online games and simulations, etc. many different types of games. The following is a list of windows vista computer games: . "Shadowrun" (shadowrun) - Microsoft Game Work "Shadowrun" will be the first and windows vista xbox 360 fps games cross-platform, and can team up in the online battle, the player into a world of ancient magic and modern machinery mutual integration. "Shadowrun" scheduled early in 2007 launched simultaneously with windows vista. . "Age of Conan" (age of conan: hyborian adventure)-funcom Is a multiplayer online action rpg game, a mix of a deep, story driven single-player experience and a magnificent brutal multiplayer mode, complete and authentic reproduction of Conan the barbarian era. . "Alan Wake" (alan wake) - Microsoft Game Studios Is a psychological action thriller game, known as one of the best games in 2005 e3 developing. "Alan Wake" creates a vast freedom to explore the world and suspenseful story, the game players must unlock the mysteries that exist in the world using only a flashlight and a weapon at hand, to experience the excitement of battle. . "Heroes" (company of heroes)-thq Is a rts game, the story background of World War II battlefields of Europe, the relic entertainment responsible for the production, the company had "homeworld" and "dawn of war" won Best game developers through the real game experience, so players will be able to experience the cinematic intensity of World War II plot and vivid battlefield. . "Crysis"-ea partners Is an original fps games, from "Far Cry" (far cry) crytek development team responsible for the development, and the shock of the screen, the story is also worth the wait. . "Flight Simulator 10 (flight sim x)" - Microsoft Game Studios The widely players love simulation game, has released the 10th generation, the game screen is more immersive realism, more than 12 new species of flying machines, flying scenes and tasks, allowing the player to fully enjoy the innovative entertainment experiences. "Halo 2" windows vista version - Microsoft Game Studios Redefine the first person shooter games and millions of players worldwide multiplayer action game "Halo 2" is about to show their talents in the windows vista version. "Hellgate: London" (hellgate: london)-namco Is an action rpg game that combines the depth of third-person role-playing and first-person shooter, the flagship studios responsible for the production, which also includes a year to create a "Diablo" producer. List of new games for windows In addition to next-generation operating system windows vista published version of the computer game outside, Microsoft Game Studios and other third-party game publishers, also published a list of windows version of the game lineup, including: . "Age of Conan (age of conan: hyborian adventure)"-funcom . "Age of Empires 3: The Chiefs (age of empires iii: the warchiefs)" - Microsoft Game Studios . "Battlefield 2142 (battlefield 2142)" - EA . "Call of juarez"-ubisoft . "Heroes" (company of heroes) - thq . "Crysis"-ea partners . "Desperate Housewives (desperate housewives)"-buena vista games . "Fear extraction point"-vivendi . "Flight Simulator 10 (flight simulator x)" - Microsoft Game Studios . "Hellgate: London (hellgate: london)"-namco . "Magic 5" (heroes of might & magic v)-ubisoft . "Neverwinter Nights 2 (neverwinter nights 2)"-atari . "National Rising: Rise of Legends (rise of nations: rise of legends)" - Microsoft Game Studios . "Shadowrun (shadowrun)" - Microsoft Game Studios . "Sin episodes: emergence"-ritual entertainment . "The ship"-outerlight ltd. . "Titan Quest" (titan quest)-thq . "Vanguard: saga of heroes"-sigil games online inc. Eco-system Microsoft tried to establish "ecosystem" around their products, believing that its products and brand value. Network Products The mid-1990s, Microsoft began to expand its product line into computer networking. Microsoft in August 24, 1995 launched the online service msn (microsoft network, Microsoft Network). msn is a direct competitor to AOL, as well as Microsoft's flagship brand other network products. In 1996, Microsoft and the U.S. broadcasting giant nbc (National Broadcasting Company) co-founded msnbc, a comprehensive 24-hour news channels and online news service provider. In late 1997, Microsoft acquired hotmail, the oldest and most popular webmail service providers. hotmail was renamed msn hotmail, and become. net passport, an integrated login platform services system. msn messenger is an instant messaging client, introduced by Microsoft in 1999, is AOL aol instant messager (aim) and icq's major competitors. microsoft live online integrated Internet services Train Microsoft is more than the creation of a training center, designed to train a group of low-cost, only proficient employees of Microsoft products. The most famous is the mcse assessment (full name "Microsoft Certified Systems Engineer"). Although mcse certification familiarity does Microsoft products, it is not an assessment of engineers. Some harsh comments will mcse called "must consult those who have experience" (must consult someone experienced) Hardware Products Although Microsoft is a software company in general, it also produces a number of computer hardware products, often used to support their particular software product strategy: An early example is Microsoft mouse, to encourage more users to use Microsoft's operating system's graphical user interface (gui). Due to the use of gui instead use the mouse is very rare, so the mouse will help more popular users windows. Microsoft established the intellimouse (middle button mouse with scroll wheel) mouse standards, new wheel convenience to the user when browsing the web page up and down. Microsoft is also selling game joysticks and other hardware products. The company also purchased the Internet equipment company webtv, to support its msn Internet services. In 2001 the company launched the xbox game marks the company began to enter the value of billions of dollars in gaming terminal market, this market has been before by Sony (sony) and Nintendo (nintendo) led the two companies. November 22, 2005, the second generation of Microsoft's offering home video game console xbox 360. Public perceptions For a long time, Microsoft is widely recognized as the "good boy" a computer software market, providing low-cost software to replace the original expensive mainstream unix products. Microsoft is also due to make lots of money into to be admired. However, even in the early days, Microsoft was accused of deliberately ms-dos with its competitors produce lotus 1-2-3 data table can not be compatible. By the 1990s, Microsoft is "bad kids" view is increasing. The main criticism is that they take advantage of the desktop computer market unfairly exploiting users. In recent years, Microsoft was accused of a series of the legality of business conduct alleged by the suspect. Monopoly problem Microsoft windows product effectively monopolized the desktop operating system market. Those who hold such views noted that almost all personal computers sold in the market are pre-installed with Microsoft windows operating system. Some observers claim that Microsoft's competitors to make it as a monopoly situation of embarrassment: On the one hand, Microsoft's competitors do not want to admit monopoly. Because in a monopolized market, only one provider of a product or service. So the competitors, the Microsoft monopoly will own place called a loser situation: doing so is tantamount to denial of their existence, or deny that they can survive, the ability to compete. On the other hand, Microsoft's competitors also want to be compared to a monopoly because doing so will bring their own benefit. First, it may lead to market regulator (government) intervention. Secondly, is seen as "underdog" Microsoft's competitors may win on public relations, in order to stimulate sales. Regardless of whether Microsoft is a monopoly, we can be sure: In most micro-computer software market, Microsoft is the dominant companies. This caused a lot of discontent led. This dissatisfaction not just exist in the middle of the competition. Microsoft's monopoly abuse Some critics believe that Microsoft is trying to use its monopoly position in the desktop computer operating system market to expand its market share in other markets, such as the web web browser (internet explorer), server operating system (windows nt), Office software ( microsoft office), a multimedia player software (windows media player). After Microsoft internet explorer windows operating system bundled with Microsoft in the browser market was a very large share. It is partly because of this behavior, the U.S. federal court ruled that Microsoft was abusing its dominance in the operating system market in the United States. (For details, see the Microsoft antitrust case). In all of these allegations, in order to meet customer needs by Microsoft to defend himself. It was also criticized Microsoft's "siege again extended" (embrace and extend) strategy. Microsoft is trying to open, standards have been established on the patented features added to ultimately achieve using its market dominance to control the "extended" standard. Some people will call this strategy "surrounded expand further destruction" (embrace, extend and extinguish). Security In 2002, Microsoft's various networks and Internet-related products in a number of security breaches after the widely discussed. Some malicious programmers constantly using Microsoft software security vulnerabilities sabotage, such as the creation and dissemination through the Internet can consume system resources or destroy data, worms, viruses and Trojan horses. The general goal is to sabotage the outlook and outlook express Microsoft e-mail client, internet information server (iis) web server, sql server and database server software. Microsoft argued that because of its leadership position in the Internet software market, Microsoft's products will naturally suffer more attacks, because these Microsoft products are widely used. And some people argue that these attacks are not aligned with those dominant Microsoft products, display products of Microsoft products than its competitors in the security on the lower edge. In some cases, Microsoft's product to make it easier for novices to use, these _set_tings often leads to the spread of worms and viruses. For example, Microsoft windows operating system since 1995, will automatically hide file extensions (file extension), so that malicious attackers are often able to make e-mail recipients to open something that looks ordinary but very dangerous attachments (recently versions of outlook and outlook express prohibition receiving dangerous file types, so that users can not open). Critics pointed out that Microsoft is using software usability exchange security. Gates in January 2002 launched the Trustworthy Computing Initiative (trustworthy computing initiative). He described it as a long-term, company-wide program to find and fix security of Microsoft products and leak privacy loopholes. Under this plan, the company will re-evaluate some of the original specification and design and processes, but also delay the time to market for microsoft windows server 2003. Trustworthy Computing Initiative in response to the varied, some observers praised Microsoft's emphasis on security issues, but also to remind the company also has a lot of work to do.
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Company Profile
Microsoft (Microsoft, NASDAQ: MSFT, HKEx: 4338) is the world's PC (Personal Computer, Personal Computer) Pilot software development, Bill Gates and Paul Allen was its founder. Microsoft Corporation (Microsoft), founded in 1975, is headquartered in Redmond, Washington (Redmond, near Seattle). Currently the world's largest provider of computer software. Microsoft's existing 6.4 million employees in 2005, $ 36.8 billion turnover. Its main products for the Windows operating system, Internet Explorer web browser and Microsoft Office office software suite. 1999 launched the MSN Messenger instant messaging client network, launched in 2001 Xbox game console, game terminals to participate in market competition. Microsoft Corporation was established in 1992 in its first representative office in Beijing, China, after Microsoft in China have _set_ up a Microsoft China Research and Development Center, Microsoft Global Technical Support Center and Microsoft Research Asia, such as scientific research, product development and technical support services. Microsoft now employs 900 people in China, headquartered in Beijing formed in Shanghai, Guangzhou, with branch architecture, Microsoft China has become the headquarters of Microsoft Corporation in the United States outside the most feature complete subsidiary. Brand list ranked third in the 2006 World Brand "Barron" released by World Brand Lab ranked (World Brand Lab) prepared in 2006 Global 500 100 large companies in respect of the list by name Column twenty-second. The fourteen companies ranked fourth in the 2008 "Fortune" Global largest 500 companies ranked. America's Most Admired Companies list No. 16. Baidu search Billboard charts fourteenth IT brands today.
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"Microsoft" word origins
"Microsoft" by the word "microcomputer" and "software" of two parts. Wherein, "microcomputer" is the source of "micro-computer" And, "soft" is the software "software" acronym. Name is named by the Bill.
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Microsoft's history
1975 19-year-old Bill Gates dropped out from Harvard University, and his high school alumnus Paul Allen sold together BASIC (Beginners' All-purpose Symbolic Microsoft headquarters Instruction Code), also translated BASIC. Prudential means "all-round character style beginner instruction code", is a programming language designed for beginners to use), when Gates was still studying at Harvard University, who was the MITS Altair preparation of the company's language. Later, Gates and Allen moved to Albuquerque, and created Microsoft in a local hotel room. In 1977, Microsoft moved to Seattle, Bellevue (Redmond), where the development of the PC programming software. In 1979, MITS company closed, Microsoft BASIC program to modify the main business continues to develop. Founded early in order to sell BASIC interpreter based. Then developed computer enthusiasts are often small BASIC interpreter, and distributed free of charge. However, because Microsoft BASIC interpreter of the few commercial producers, many home computer manufacturers to use Microsoft's BASIC interpreter in their systems. With the rapid growth of Microsoft BASIC interpreter, manufacturers began to use Microsoft BASIC syntax and other features to ensure compatibility with existing Microsoft products. It is because of this cycle, Microsoft BASIC gradually become recognized market standards, the company has gradually occupied the entire market. Since then, they have (quite successfully) trying to design a standard MSX home computer to access the home computer market. 1980, IBM Corporation for its new PC, Microsoft _select_ed to write the key operating system software, which is the company in the development of a major turning point. Due to time constraints, complicated procedures, Microsoft's price of $ 50,000 from a program prepared by Seattle Tim Patterson (Patterson) in the hands of an operating system QDOS bought the right to use, making available to rewrite part of the IBM , and named Microsoft DOS (DOS Disk Operating System is short for Disk Operating System). IBM-PC machine's popularity to make MS-DOS was a huge success, because the other PC makers hope to be compatible with IBM. MS-DOS was licensed for use in many companies, so the 1980s, it became the standard operating system of the PC. In 1983, Microsoft and IBM signed a contract to provide BASIC interpreter for the IBM PC, as well as the operating system. By 1984, Microsoft's sales more than 100 million U.S. dollars. Subsequently, Microsoft continues to IBM, Apple Computer, and radio equipment companies develop software. But with the growing Microsoft, Microsoft and IBM have become competitors in many ways. In 1991, due to a conflict of interest, IBM and Apple (Apple Computer, Inc.) Lifted the partnership with Microsoft, IBM and Microsoft partnership has never been interrupted, the two companies have maintained both competition and cooperation complex relationship. Microsoft's products, including the file system software [MS-DOS and Xenix: Xenix is a version of the Unix operating system on a PC which started by Microsoft in 1979 for the development of Intel processors, it can in the DEC PDP -11 or Apple Lisa computer is running. Inherits the characteristics of UNIX, XENIX have multiplayer multitasking work environment, in line with the UNIX System V Interface Specification (SVID)], the operating environment software (Windows Series window system), MS-Office and other software applications, multimedia and computer games , books about computers and CDROM products. In 1992, the company bought Fox Company, moving the database software market. In 1983, Paul Allen left Microsoft suffering from Hodgkin's disease, and later _set_ up his own company. Allen owns a 15% stake in Microsoft is still attend Board. In 1986, the company turned to the public. Gates retains 45% stake in the company, making it the PC industry in 1987, the first billionaire. In 1996, his personal as_set_s worth more than 18 billion U.S. dollars. In 1997, it reached $ 34 billion, 98 years more than 500 million mark, becoming the world's richest man for granted. Windows operating system (Chinese translated as "windows") is Microsoft's most famous products, which accounted for almost all of the world's desktop PCs. In the late 1980s and early 1990s, Microsoft introduced the Windows 3.x system on the basis of its MS-DOS operating system, carries a beneficial attempt. In 1995, Microsoft launched a DOS system, independent of the Windows 95 operating system, which quickly occupied the global PC market. Microsoft win, in 1998, Microsoft introduced the Windows 98 operating system, which is affecting the longest in its history, one of the most successful operating system, based on this, Microsoft introduced Windows 98 Second Edition (SE version) and the Millennium Edition (Millennium Edition, that ME version). In server applications, Microsoft first introduced the Windows NT family of operating systems, on this basis, then launched a Windows 2000 family of operating systems. 2001, 2000 series combines the advantages of Microsoft Windows 98 and Windows, launched the Windows XP operating system, XP stands for "experience." XP system focused on strengthening security and stability, for the first time integrates Microsoft's own firewall product in the Windows operating system. It extends the features of multimedia applications. XP system has two families and Professional editions, including Professional Edition retains the Windows User Manager 2000 Group Policy and other security features, and make it easier to use. Windows XP has once again become a classic in the history of software development. In 2007, Microsoft officially launched Windows Vista operating system, "Vista" the "Outlook" was intended. Vista System introduces a new User Account Control security measures, and the introduction of three-dimensional desktop, sidebar, is the interface more gorgeous. It also adds useful features such as parental controls. Vista has seven versions. However, due to Vista Paul Allen on system resources is too large, it is the poor market response after the launch, mainly concentrated in the OEM field users, most people still prefer to use the classic XP system. In order to restore the market, Microsoft is preparing a new generation of Windows 7 system, the official version of the system has been listed, it will be Microsoft's "last straw"! . In professional applications, after Windows 2000, Microsoft launched Windows 2003 Sever systems and Windows 2008 Sever systems. In the IT software industry circulating such a warning: "Do not ever do Microsoft want to do." Visible, Microsoft's enormous potential has penetrated into every aspect of the software industry, is simply pervasive, and is invincible. Microsoft has a huge impact on the software counterparts constitute a great deal of pressure, but also to position themselves onto the antitrust defendant. Even many years a reliable partner with Intel also enemies, to court. September 2001, in view of the economic downturn, the U.S. government intends to revive the U.S. information industry, refused to split Microsoft. So far, v. Microsoft antitrust end. The company currently has offices in more than 60 countries and employs nearly 91,000 people worldwide.
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Microsoft opened the longest in the history of fronts
Beijing at 12:00 on June 27th, 2008 News (U.S. Eastern Time at 00:00 on June 27), Microsoft founder and chairman Bill Gates (Bill Gates) officially retired on that date, the daily management of Microsoft fade . The current CEO, Bill Gates, Steve Ballmer college friend (Steve Ballmer) will fully take over the power of Microsoft. This means that Microsoft has entered a "post-Gates era" under the leadership of Steve Ballmer, Microsoft will work with rivals in the fight over the following eight key areas! Desktop operating systems: Apple, Linux (Linux want to beat estimates prohibitively difficult) Server systems: Linux, IBM, HP, Sun (Oracle has been acquired) Server software: IBM, Oracle Business Software: SAP, Oracle, IBM, SAS Phone: Nokia, Google, Apple (Nokia faced a huge user base, winning less) Consoles: Sony, Nintendo Digital music player: Apple, Creative Search / online advertising: Google, Yahoo (now cooperate)!
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Microsoft's core business group
Personal Services Group (PSG): Group Vice President Bob Muglia by the leadership, is committed to providing an online connection easier for individual users and business users, and provides software services for a variety of devices. PSG includes Microsoft's. NET initiative, the Ministry of the service platform, mobile groups, MSN Internet access service, user groups, and user interface platform equipment department. MSN and Personal Services Business Group: Yusuf Mehdi, vice president of the leadership responsible for network development, business development and marketing and sales MSN and other Microsoft services worldwide, including: MSN eShop, MSN Carpoint (MSN auto site), MSN HomeAdvisor (MSN housing resource site), MSN MoneyCentral (MSN private property management resource site), MSN Sidewalk (MSN City Guide sites), the MSNBC venture, Slate and MSNTV platform _set_ by the leadership of Jim Allchin, group vice president, responsible for the Windows platform continually make improvements in all aspects - such as the storage, communication, message notification, share images, and listening to music into Windows experience natural extension. In addition, the group includes. NET Enterprise Servers group, development tools, and the Windows Digital Media Division Department. Office and Business Services Group: Jeff Raikes, group vice president of the leadership responsible for the development and business processes to improve productivity applications and services. Work includes the functional and powerful performance gradually evolved into Microsoft Office-based products to serve. In addition to the Office sector, commercial tools sector, including bCentral (a Microsoft provides free professional counter, because a high degree of accuracy and customization features, used by many professionals in many professional BLOG can be seen in the counter bCentral figure) and Great Plains (part of the Microsoft Business Solutions applications across multiple business side software platform, which involved business areas including financial, distribution, human resources and compensation management, customer relationship management, crm, project accounting, E-commerce, manufacturing and supply chain management) commercial applications division will belong to the department. Global sales, marketing and service groups: Group Vice President Orlando Ayala from the leadership, Microsoft's integrated sales and service partners worldwide to meet the needs of users of Microsoft. These users include: business users, small and medium sized organizations, educational institutions, developers and individual users. In addition, the group includes Microsoft Product Support Services, Network Solutions Group, the business organization business partner group, Microsoft's global marketing organization and the three regions. Microsoft Research (MSR), by the leadership of Rick Rashid, senior vice president responsible for computing issues raised today or tomorrow creative suggestions and solutions that enable computers become easier to use. Also responsible for the next generation of software and hardware products designed to improve the mathematical basis of the software design process and research in computer science. More detailed information about the MSR can be found in Microsoft Research Web page. Operating groups: the president and chief operating officer Rick Belluzzo leadership responsible for the management of all business operations and business plans. Including the company's finance, administration, human resources and information technology sectors.
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Microsoft Products
Software Product DOSMS-DOS: Microsoft's early products, it is a command-line interface. Earlier versions of Windows to run under MS-DOS, but to the Windows NT and later products can already run from MS-DOS, but due to hardware and software based on user does not work properly in Windows NT, Microsoft at the same time continue to launch Windows 95, Windows 98, Windows Me running under MS-DOS transitional product. Windows: Graphic called "Windows" operating system; it has many versions. The latest version is currently on the table version of Windows 7 Server is the latest version of Windows Server 2008, Windows pre-installed on almost all personal computers. See the history of Microsoft Windows for more details. In addition, the company's latest smart phone system is Windows Mobile 6.5. Windows Media Player 12 is the latest version of the player. Latest instant messaging software is Windows Live Messneger. In recent years, Windows Defender, Windows Desktop Search (desktop search), Windows Steadystate and Virtual PC has also been developed. On the Windows operating system platform development, and sometimes have to run Windows software at the beginning, such as Windows Defender (anti-spyware programs). Games For Windows is Microsoft's new plan, among them the famous XBOX 360, DirectX 10 and so on. silver light Microsoft Office: it is Microsoft's Office software suite, according to different versions may include Word (word processing), Excel (spreadsheet), Access (desktop database), PowerPoint (slide production), Outlook (personal e-mail and calendar management ) (Windows Vista Lane called Windows Mail), and SharePoint Designer 2007 (web production, the previous version called FrontPage) and other software. Microsoft also is used in the production of Apple Macintosh Apple version. The latest version of 2007 Microsoft Office. Internet Explorer: it is Microsoft's web browser. It is currently the world's most widely used browser from the Windows 95 start, is _set_ as the default browser for all versions of Microsoft Windows. It can also be used on Apple Macintosh. Microsoft has invested four hundred million U.S. dollars to put this browser pre-installed on a Mac. IE Windows Media Player: It is a player for audio and video programs. Microsoft also produces a range of reference products, such as encyclopedias and atlases, using Encarta name. Microsoft also developed for application development integrated development environment, named for Microsoft Visual Studio. Has been released for. NET programming environment corresponding development tool Visual Studio. NET. VISUAL STUDIO Microsoft Surface: Microsoft is developing an operating system, China has yet to participate, please visit http://www.microsoft.com/surface/index.html By the end of June 2008, Microsoft released Silver Light 2.0 beta, when the 2008 Beijing Olympics, NBC will use the site for the Olympic silverlight2.0 full live and on-demand online. Microsoft SilverLight is a cross-browser, cross-platform client technologies, to design, develop and publish multimedia experiences and rich interactive (RIA, Rich Interface Application) network interactive program. FLASH technology to counter this long dominated media markets. October 22, 2009, Microsoft released worldwide Windows 7, following its introduction; System Name: windows 7 Core version number: windows NT 6.1 Development Code (once used): Blackcomb and Windows Vienna Testing History: December 20, 2007 windows 7 M1 (build 6519) November 22, 2008 windows 7 Pre Bata (build6956) December 12, 2008 windows 7 bata1 (build7000) March 21, 2009 windows 7 Pre RC (build7068) April 9, 2009 windows 7 RTM1 (build7106) April 21, 2009 windows 7 RC1 (build7100) May 17, 2009 windows 7 build 7127 May 21, 2009 windows 7 build 7137 May 29, 2009 windows 7 RC2 (build7200) June 8, 2009 windows 7 build 7231 June 14, 2009 windows 7 build 7233 June 18, 2009 windows 7 build 7260 July 14, 2009 windows 7 build 7600 Currently windows7 has ended tests to determine the version number of 6.1.7600.16385, had been sent to the OEM tablet production. Blackcomb is a future version of Microsoft Windows, code, originally scheduled for WindowsXP after launch. However, in August 2001, "Blackcomb" suddenly announced a few years before launch delayed, replaced by the Vista (code "Longhorn") and after WindowsXP Blackcomb before launch. I am afraid that very few people have heard of the term windows 7. When Microsoft WindowsVista just out the door, when the long wait for consumers, Microsoft may have quietly changed the name of its operating system strategy. According to a long time ago Microsoft-watch.com reports, Windows Vista operating system after the next generation, code-named "Fiji" (Fiji). But later renamed "Vienna" (Vienna), but look at the latest news from the operating system Vista will be renamed after the "Windows 7". Microsoft in order to avoid public attention away from Vista, micro and did not disclose too much information about the next generation of Windows, on the other hand reorganization soon straighten Windows departments are also facing any case, we expect the new operating system can be more better reflect the consumer-centric features. Hardware Products Although Microsoft is a software company in general, it also produces a number of computer hardware products, often used to support their particular software product strategy: An early example is Microsoft mouse, to encourage more users to use Microsoft's operating system's graphical user interface (GUI). As the mouse is used instead of using the GUI is very rare, so the mouse will help more users to use the popular Windows. Microsoft established the IntelliMouse (middle button mouse with scroll wheel) mouse standards, new wheel convenience to the user when browsing the web page up and down. Microsoft is also selling game joysticks and other hardware products. The company also purchased the Internet equipment company WebTV, to support its MSN Internet service. In 2001 the company launched the Xbox console marks the company began to enter the value of billions of dollars in gaming terminal market, before the market has been run by Sony Corporation (Sony) and Nintendo (Nintendo) led the two companies. November 22, 2005, Microsoft offer a second generation home video game console Xbox 360. Game Age of Empires (Age of Empires) (Genuine have six were released: Age of Empires 1, renaissance era of the Roman Empire, conqueror Age of Empires 2 and the expansion era of empires 2, Age of Empires 3 and Age of Empires 3 expansion in Asia Dynasty and Chiefs) Microsoft Flight Simulator (Microsoft Flight Simulator) Microsoft Train Simulator (Microsoft Train Simulator) Microsoft simulated truck (Microsoft simulated truck) Halo (Halo) Halo 2 (Halo2) Halo 3 (Halo3) ": The rise of the National Patriotic War" as well as not very successful "Rise of Nations: Rise of Legends" Rise of the country and data sheet (Nations Rise of) Note 1: "Rise of Nations" by Microsoft co-developed with BigHuge Note 2: Windows Vista game works list Microsoft Game Studios and other game publishers vendors, including Electronic Arts, NAMCO, THQ and Funcom, will be introduced, including role-playing game for the Windows Vista, first person shooter, real-time strategy games, massively multiplayer online games and simulations, etc. many different types of games. The following is a list of Windows Vista computer games: "Shadowrun" (Shadowrun) - Microsoft Game Work "Shadowrun" will be the first Xbox 360 and Windows Vista cross-platform FPS game, and you can team up in the online battle, the player into a modern machinery and ancient magic mutual integration of the world. "Shadowrun" scheduled early in 2007 with the simultaneous launch of Windows Vista. "Age of Conan" (Age of Conan: Hyborian Adventure)-Funcom Is a multiplayer online action RPG, a blend of complex and profound experience single-player story mode and multiplayer mode magnificent cruel, complete and authentic reproduction of Conan the barbarian era. . "Alan Wake" (Alan Wake) - Microsoft Game Studios Is a psychological action thriller game, known as one of the best games of E3 2005. "Alan Wake" creates a vast freedom to explore the world and suspenseful story, the game players must unlock the mysteries that exist in the world using only a flashlight and a weapon at hand, to experience the excitement of battle. . "Heroes" (Company of Heroes)-THQ Is a RTS game, the story background of World War II battlefields of Europe, responsible for the production of Relic Entertainment, the company had "Homeworld" and "Dawn of War" won Best game developers through the real game experience, so players will be able to experience the cinematic intensity of World War II plot and vivid battlefield. . "Crysis"-EA Partners Is an original FPS game, the "Far Cry" (Far Cry) Crytek development team responsible for the development, and the shock of the screen, the story is also worth the wait. . "Flight Simulator 10 (Flight Sim X)" - Microsoft Game Studios The widely players love simulation game, has released the 10th generation, the game screen is more immersive realism, more than 12 new species of flying machines, flying scenes and tasks, allowing the player to fully enjoy the innovative entertainment experiences. "Halo 2" Windows Vista version - Microsoft Game Studios Redefine the first person shooter games and millions of players worldwide multiplayer action game "Halo 2," play an active role in the upcoming Windows Vista release. "Hellgate: London" (Hellgate: London)-NAMCO Is an action RPG game that combines the depth of third-person role-playing and first-person shooter game from Flagship Studios is responsible for the production, which also includes a year to create a "Diablo" producer. List of new games for Windows In addition to published version of the next-generation operating system Windows Vista computer games outside, Microsoft Game Studios and other third-party game publishers, also published a list of the Windows version of the game lineup, including: . "Age of Conan (Age of Conan: Hyborian Adventure)"-Funcom . "Age of Empires 3: The Chiefs (Age of Empires III: The WarChiefs)" - Microsoft Game Studios . "Battlefield 2142 (Battlefield 2142)" - EA . "Call of Juarez"-Ubisoft . "Heroes" (Company of Heroes) - THQ . "Crysis"-EA Partners . "Desperate Housewives (Desperate Housewives)"-Buena Vista Games . "FEAR Extraction Point"-Vivendi . "Flight Simulator 10 (Flight Simulator X)" - Microsoft Game Studios . "Hellgate: London (Hellgate: London)"-NAMCO . "Magic 5" (Heroes of Might & Magic V)-Ubisoft . "Neverwinter Nights 2 (Neverwinter Nights 2)"-Atari . "National Rising: Rise of Legends (Rise of Nations: Rise of Legends)" - Microsoft Game Studios . "Shadowrun (Shadowrun)" - Microsoft Game Studios . "SiN Episodes: Emergence"-Ritual Entertainment . "The Ship"-Outerlight Ltd. . "Titan Quest" (Titan Quest)-THQ . "Vanguard: Saga of Heroes"-Sigil Games Online Inc. Network Products The mid-1990s, Microsoft began to expand its product line into computer networking. Microsoft in August 24, 1995 launched the online service MSN (Microsoft Network, Microsoft Network). MSN is a direct competitor to AOL, as well as Microsoft's flagship brand other network products. In 1996, Microsoft and the U.S. broadcasting giant NBC (National Broadcasting Company) co-founded MSNBC, a comprehensive 24-hour news channels and online news service provider. In late 1997, Microsoft acquired Hotmail, the oldest and most popular webmail service providers. Hotmail was renamed MSN Hotmail, and become. NET Passport, a comprehensive service system login platform. MSN Messenger is an instant messaging client, introduced by Microsoft in 1999, is the main rival AOL AOL Instant Messager (AIM) and the ICQ. Has been developed for Windows Live Messenger. Microsoft Live Online integrated Internet services Train Microsoft is more than the creation of a training center, designed to train a group of low-cost, only proficient employees of Microsoft products. The most famous is the MCSE examination (full name "Microsoft Certified Systems Engineer"). While familiarity with the MCSE certification does Microsoft products, it is not an assessment of engineers. Some harsh comments will MCSE called "must consult those who have experience" (Must Consult Someone Experienced) Eco-system Microsoft tried to establish "ecosystem" around their products, believing that its products and brand value.
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Public perceptions
For a long time, Microsoft is widely recognized as the "good boy" a computer software market, providing low-cost software to replace the original expensive mainstream UNIX products. Microsoft is also due to make lots of money into to be admired. However, even in the early days, Microsoft was accused of deliberately MS-DOS and its competitors produced Lotus 1-2-3 data table can not be compatible. By the 1990s, Microsoft is "bad kids" view is increasing. The main criticism is that they take advantage of the desktop computer market unfairly exploiting users. In recent years, Microsoft was accused of a series of the legality of business conduct alleged by the suspect.
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Monopoly problem
Microsoft's Windows products effectively monopolized the desktop operating system market. Those who hold such views noted that almost all personal computers sold in the market are pre-loaded with Microsoft's Windows operating system. Some observers claim that Microsoft's competitors to make it as a monopoly situation of embarrassment: On the one hand, Microsoft's competitors do not want to admit monopoly. Because in a monopolized market, only one provider of a product or service. So the competitors, the Microsoft monopoly will own place called a loser situation: doing so is tantamount to denial of their existence, or deny that they can survive, the ability to compete. On the other hand, Microsoft's competitors also want to be compared to a monopoly because doing so will bring their own benefit. First, it may lead to market regulator (government) intervention. Secondly, is seen as "underdog" Microsoft's competitors may win on public relations, in order to stimulate sales. Regardless of whether Microsoft is a monopoly, we can be sure: In most micro-computer software market, Microsoft is the dominant companies. This caused a lot of discontent led. This dissatisfaction not just exist in the middle of the competition. Microsoft's monopoly abuse Some critics believe that Microsoft is trying to use its monopoly position in the desktop computer operating system market to expand its market share in other markets, such as the web web browser (Internet Explorer), server operating systems (Windows NT), Office software ( Microsoft Office), multimedia playback software (Windows Media Player). After Microsoft Internet Explorer bundled with the Windows operating system, Microsoft in the browser market was a very large share. It is partly because of this behavior, the U.S. federal court ruled that Microsoft was abusing its dominance in the operating system market in the United States. (For details, see the Microsoft antitrust case). In all of these allegations, in order to meet customer needs by Microsoft to defend himself. It was also criticized Microsoft's "siege again extended" (embrace and extend) strategy. Microsoft is trying to open, standards have been established on the patented features added to ultimately achieve using its market dominance to control the "extended" standard. Some people will call this strategy "surrounded expand further destruction" (embrace, extend and extinguish).
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Security
In 2002, Microsoft's various networks and Internet-related products in a number of security breaches after the widely discussed. Some malicious programmers constantly using Microsoft software security vulnerabilities sabotage, such as the creation and dissemination through the Internet can consume system resources or destroy data, worms, viruses and Trojan horses. The general goal is to sabotage Microsoft Outlook and Outlook Express e-mail client, Internet Information Server (IIS) Web server, and the SQL Server database server software. Microsoft argued that because of its leadership position in the Internet software market, Microsoft's products will naturally suffer more attacks, because these Microsoft products are widely used. And some people argue that these attacks are not aligned with those dominant Microsoft products, display products of Microsoft products than its competitors in the security on the lower edge. In some cases, Microsoft's product to make it easier for novices to use, these _set_tings often leads to the spread of worms and viruses. For example, Microsoft's Windows operating system since 1995, will automatically hide file extensions (file extension), so that malicious attackers are often able to make E-mail recipients to open something that looks ordinary but very dangerous attachments (recently versions of Outlook and Outlook Express prohibit receiving dangerous file types, so that users can not open). Critics pointed out that Microsoft is using software usability exchange security. Gates in January 2002 launched the Trustworthy Computing Initiative (Trustworthy Computing Initiative). He described it as a long-term, company-wide program to find and fix security of Microsoft products and leak privacy loopholes. Under this plan, the company will re-evaluate some of the original specification and design and processes, but also delay the time to market of Microsoft Windows Server 2003. Trustworthy Computing Initiative in response to the varied, some observers praised Microsoft's emphasis on security issues, but also to remind the company also has a lot of work to do.
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Microsoft in China's case
Since entering China in 1992, since the establishment of Beijing Representative Office, Microsoft's total number of employees in China has increased to more than 900 people, has been formed to Beijing headquarters in Shanghai, Guangzhou, with branch architecture. Microsoft in China has crossed the three stages of development. From 1992 to 1995 is the first phase of Microsoft's development in China. At this stage, Microsoft is mainly developed its own marketing and sales channels. From 1995 to 1999 the second phase of Microsoft's development in China. At this stage, Microsoft in China have _set_ up a Microsoft China Research and Development Center, Microsoft Global Technical Support Center and Microsoft Research Asia, these three world-class scientific research, product development and technical support services, Microsoft China become Microsoft's headquarters in the United States than most feature complete subsidiary. Since 2000, Microsoft has entered the third stage of development in China. This phase of Microsoft China and China's software industry will be common progress and common development goals, increase investment and cooperation in China's software industry, in their own development, and promote the development of China's IT industry of its own intellectual property rights. This will not only determine the long-term development strategy for Microsoft in China, indicating that Microsoft's "the most advanced electronic information technology to the Chinese, and the Chinese computer industry and common progress," the solemn commitment. Microsoft China company knows his success without the support of government departments, industry partners and the trust of the majority of users love. Eagerly to the future, Microsoft is willing to join hands with China's information industry, continue our efforts together towards a brighter 21st century. Microsoft in China's charity. Microsoft's official blog can understand Microsoft's dynamics. Microsoft (China) Co., Ltd. announced that the earthquake donations 1,000,000 yuan, aid people in disaster areas; and the first time to create an internal relief sites, quickly issued a call to its employees, mobilize people reaching out for donations. Meanwhile, Microsoft China has also _set_ up a customer support Action Group, the initiative for Microsoft customers in the affected areas to provide technical support to help affected customers to provide IT systems recovery and reconstruction.
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Microsoft.NET
Microsoft. NET is Microsoft XML Web services platform. XML Web services allow applications to communicate over the Internet and share data, regardless of which operating system is used, the equipment or programming language. Microsoft. NET platform to create XML Web services and integrate these services together required. Benefits for individual users is seamless, compelling experience. Whether using a desktop PC, or the use of wireless devices in the field, people should be able to access the information when needed to the desired message and act accordingly. When developers using Microsoft ®. NET Platform Builder can be integrated with a large number of Windows and Internet applications, it enables a seamless computing experience possible. Microsoft. NET provide this experience in the form of smart client software. Together a new generation of applications (smart client) 1/2 "function ê1 PC, mobile devices and embedded devices more powerful and allows the user to. Obtain a more personalized experience on the NET platform. Through Microsoft Windows ® XP, Windows XP Embedded and the upcoming Windows CE. NET, Microsoft is creating the next generation of software client, allowing to connect anytime, anywhere. Safety NET Framework managed execution environment allows developers to create client software to a variety of smart devices for the target application. For personal computer client software Microsoft Windows XP Windows XP is a new Windows operating system for home and business computing. Compared with earlier versions of Windows, Windows XP on the use of XML has been more deeply integrated, so as laptop and desktop users are provided a smart, connected and reliable engine, enhancing them. NET platform Experience on. From processing digital photos to create complex spreadsheets, PC will still be many. NET experience center. Window XP built-in support for mobile computing enhancements make roaming between network and remote connections easier to implement, allows a PC to become. Activity Center NET platform. Smart Client software has a small footprint and mobile computing features Microsoft Windows CE. NET Windows CE. NET (the latest available version of Beta 2) is the successor to Windows CE 3.0 code name. To give a small footprint devices (such as hand-held personal digital assistants) to provide reliable real-time operating system and the establishment of a Windows CE. NET, which allows developers to make use of the latest wireless technology and multimedia technology to connect smart devices to market quickly. Windows CE. NET platform will serve as many smart devices, which extends the Application scope NET platform. Microsoft Windows XP Embedded As a componentized version of Windows desktop operating system, Windows XP Embedded provides the platform can be applied to a wide variety of smart client devices, such as _set_-top boxes, retail kiosks and thin clients. Windows XP Embedded enables developers and device manufacturers to take advantage of the many new features of Windows XP, x86-based microprocessor and can make a lot of smart devices to market quickly. Microsoft launched the new experience of pirated XP, pirates black Warning! For solutions on the Internet has emerged to deal with Microsoft's "black screen" tricks. Microsoft also warns that this update is not mandatory, pirated Windows XP users have three choices: First, you can choose to turn off the computer inside the automatic update process; followed choose not to download "Genuine Advantage"; Third, downloaded After genuine validation process, there are times during the installation process you are prompted to install or participating in the scheme, the user can choose not to participate. But if accidentally installed it will be difficult to uninstall.
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Microsoft cut prices
December 8 news, Microsoft China officially announced today, including Windows XP Home Edition Chinese retail price down from 960 yuan to 399 yuan. Windows Vista Home Basic Chinese retail price of 499 yuan to maintain unchanged. Office retail price can be installed on three computers down from 699 yuan to 398 yuan, the retail price for a computer desk Office 199 yuan remains unchanged. It is reported that the price of 399 yuan Windows XP already started online sales, concession period as of December 31, 2009. Windows Vista and Office for three computers used price cuts will continue. 199 yuan promotional versions of Office will end after the New Year, but the exact date yet. Microsoft executives also said the introduction of unlimited free telephone support service from now until 31 March 2009. Users have any problems using genuine Microsoft software, Microsoft can call 800-820-3800 to get a free telephone support service.
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Microsoft OGA
From October 20 Microsoft launched two major updates in China - Windows Genuine Advantage Notifications (referred WGA) and Office Genuine Advantage Notifications (referred to as OGA). By then, the pirated XP Professional Edition user's desktop background every hour will be a pure black, pirated Office software users will be permanently added visual markers. Domestic users of Microsoft's "black screen" approach violent reaction. Allows users to use their own system to verify whether it is genuine through WGA service. WGA had been launched in early 2005, October 20 launch of a new round, only for XP Professional. OGA used to validate Office is genuine, is a debut, China is one of the first launch of the OGA. The pursuit of high-quality, efficient life, or should stay away from piracy, support genuine. The release of Microsoft's WGA & OGA program also demonstrates corporate social responsibility: to create a good environment for consumer spending, safe, efficient and comprehensive software is the user really needs.
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Microsoft black events
Microsoft Corporation announced that beginning from October 20, will be launched to verify the notification area planned for the Chinese version of Windows XP Professional operating system and Office software is genuine. As long as your computer is connected to the network to detect the installation of non-genuine Windows XP Professional Edition, will suffer a black screen every 60 minutes, the desktop background is black, of course, you can manually change it back, and the Office of the menu bar will be added "not genuine" mark. This approach will give users in China region is very much trouble, after all, China is not only Microsoft's biggest user groups, is also the largest user groups of piracy on this approach, most of the users have said can not understand, in some computer technology Forum on "How to avoid being detected Microsoft to prevent black" has become popular posts. Many technical experts and hackers have been proposed to detect a variety of methods to bypass Microsoft, offers a lot of solutions. Microsoft executives said the plan is not to intentionally "embarrass" the user, either Cong Lin Wu, director of Microsoft's China business market client products, said:. "Microsoft's current plan is to provide the user a secure and stable experience we hope that through this program in order to help more users, especially those without the knowledge of the user of pirated Microsoft products installed pirated software from infringement. Meanwhile, we also hope to be able in this way to help more users to improve awareness on the value of genuine software. " Black face of the coming wave of Internet users lashed out at the move "rogue", but some people argue, "the use of pirated sooner or later have to repay." In fact, Microsoft's anti-piracy efforts in China have been too successful. Because a monopoly, in most cases for piracy an eye, close one eye. Analysts believe that Microsoft is overwhelmed by the courage to take big users of condemnation, the use of relatively extreme measures against piracy, the main thing is to consider keeping revenues stable global economic turmoil. But Zhongguancun DIY Zanji market move against Microsoft lukewarm. Zhongguancun, a well-informed sources told reporters that "the current installation of Windows XP zanji market is not much, is that most of the illegal installation of Windows Vista, Microsoft estimated that the move is to allow users to buy a more expensive Windows Vista operating system." Microsoft has decided to stop supporting the next year in June for Windows XP. Microsoft and Yahoo July 29, 2009 U.S. 29, Yahoo and Microsoft announced that they have reached an agreement on cooperation in the conduct of Internet search and online advertising business. The two companies jointly issued a press release that under the 10-year agreement, Yahoo will use Microsoft's new "Bing" (Bing) search engine, Microsoft will acquire Yahoo's core search technology, a 10-year exclusive use permission, while Yahoo will be responsible for worldwide sales of the two companies search advertising. In addition, Microsoft also agreed that bilateral cooperation in the first five years, the 88 percent owned by Yahoo Yahoo revenue all.
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Company Profile
Microsoft Corporation was established in 1992 in its first representative office in Beijing, China, after Microsoft in China have _set_ up a Microsoft China Research and Development Center, Microsoft Global Technical Support Center and Microsoft Research Asia, such as scientific research, product development and technical support services. Microsoft now employs 900 people in China, headquartered in Beijing formed in Shanghai, Guangzhou, with branch architecture, Microsoft China has become the headquarters of Microsoft Corporation in the United States outside the most feature complete subsidiary. 2009 by the World Brand Laboratory exclusive establishment (sixth), "World Top 500 Brands" Microsoft beat Harvard jumped from seventh last year, the first in the row at the World Brand Lab "Barron" published (World Brand Lab) 2006 Annual World Brand compiled 500 2006 Global 100 large companies ranked twenty-second degree respected rankings. The company ranked 35th in the 2008 "Fortune" Global largest 500 companies ranked. America's Most Admired Companies list No. 10. Baidu search Billboard charts fourteenth IT brands today.
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其它相关
2009 13 models important Microsoft products
1: Windows 7 2: Bing search 3: Linux Device Driver for Virtualization 4: Windows Server R2 11 2008 6: Internet Explorer 8 7: Exchange 2010 8: Microsoft Desktop Optimization Pack R2 10: Microsoft Security Essentials security software 11: Office Web Apps 12: Windows Mobile 6.5 13: Zune HD player Public perceptions For a long time, Microsoft is widely recognized as the "good boy" a computer software market, providing low-cost software to replace the original expensive mainstream UNIX products. Microsoft is also due to make lots of money into to be admired. However, even in the early days, Microsoft was accused of deliberately MS-DOS and its competitors produced Lotus 1-2-3 data table can not be compatible. By the 1990s, Microsoft is "bad kids" view is increasing. The main criticism is that they take advantage of the desktop computer market unfairly exploiting users. In recent years, Microsoft was accused of a series of the legality of business conduct alleged by the suspect. Monopoly problem Microsoft's Windows products effectively monopolized the desktop operating system market. Those who hold such views noted that almost all personal computers sold in the market are pre-loaded with Microsoft's Windows operating system. Some observers claim that Microsoft's competitors to make it as a monopoly situation of embarrassment: On the one hand, Microsoft's competitors do not want to admit monopoly. Because in a monopolized market, only one provider of a product or service. So the competitors, the Microsoft monopoly will own place called a loser situation: doing so is tantamount to denial of their existence, or deny that they can survive, the ability to compete. On the other hand, Microsoft's competitors also want to be compared to a monopoly because doing so will bring their own benefit. First, it may lead to market regulator (government) intervention. Secondly, is seen as "underdog" Microsoft's competitors may win on public relations, in order to stimulate sales. Regardless of whether Microsoft is a monopoly, we can be sure: In most micro-computer software market, Microsoft is the dominant companies. This caused a lot of discontent led. This dissatisfaction not just exist in the middle of the competition. Microsoft's monopoly abuse Some critics believe that Microsoft is trying to use its monopoly position in the desktop computer operating system market to expand its market share in other markets, such as the web web browser (Internet Explorer), server operating systems (Windows NT), Office software ( Microsoft Office), multimedia playback software (Windows Media Player). After Microsoft Internet Explorer bundled with the Windows operating system, Microsoft in the browser market was a very large share. It is partly because of this behavior, the U.S. federal court ruled that Microsoft was abusing its dominance in the operating system market in the United States. (For details, see the Microsoft antitrust case). In all of these allegations, in order to meet customer needs by Microsoft to defend himself. It was also criticized Microsoft's "siege again extended" (embrace and extend) strategy. Microsoft is trying to open, standards have been established on the patented features added to ultimately achieve using its market dominance to control the "extended" standard. Some people will call this strategy "surrounded expand further destruction" (embrace, extend and extinguish). Security In 2002, Microsoft's various networks and Internet-related products in a number of security breaches after the widely discussed. Some malicious programmers constantly using Microsoft software security vulnerabilities sabotage, such as the creation and dissemination through the Internet can consume system resources or destroy data, worms, viruses and Trojan horses. The general goal is to sabotage Microsoft Outlook and Outlook Express e-mail client, Internet Information Server (IIS) Web server, and the SQL Server database server software. Microsoft argued that because of its leadership position in the Internet software market, Microsoft's products will naturally suffer more attacks, because these Microsoft products are widely used. And some people argue that these attacks are not aligned with those dominant Microsoft products, display products of Microsoft products than its competitors in the security on the lower edge. In some cases, Microsoft's product to make it easier for novices to use, these _set_tings often leads to the spread of worms and viruses. For example, Microsoft's Windows operating system since 1995, will automatically hide file extensions (file extension), so that malicious attackers are often able to make E-mail recipients to open something that looks ordinary but very dangerous attachments (recently versions of Outlook and Outlook Express prohibit receiving dangerous file types, so that users can not open). Critics pointed out that Microsoft is using software usability exchange security. Gates in January 2002 launched the Trustworthy Computing Initiative (Trustworthy Computing Initiative). He described it as a long-term, company-wide program to find and fix security of Microsoft products and leak privacy loopholes. Under this plan, the company will re-evaluate some of the original specification and design and processes, but also delay the time to market of Microsoft Windows Server 2003. Trustworthy Computing Initiative in response to the varied, some observers praised Microsoft's emphasis on security issues, but also to remind the company also has a lot of work to do. Microsoft's political influence Microsoft's response to these legal threats and public opinion is compact and thrown into political lobbying activities on millions of dollars in political donations. According to Center for Responsive Politics data (Center for Responsive Politics, opensecrets.org) Web site, Microsoft political donations in the last federal election in the United States, 43% to Democrats, 57 percent to Republicans. Advantages of Microsoft products Program running on PC hardware than it technically is not necessarily better to replace a large program, but it has two advantages unsurpassed: it provides end users with greater freedom, and the price is cheaper. Microsoft's success is also a prelude to the development of the personal computer. Microsoft developed a variety of software products, including operating systems, office software, programming language compilers and interpreters, Internet clients, such as web browsers and email clients, etc. Some of these products are very successful, some less successful. From which it was discovered that a pattern: Although early versions of Microsoft's products are often full of loopholes, lack of features, and worse than its competitors' products, but later versions will quickly progress and popularity. Today, Microsoft products dominate the market in its many different fields. Microsoft spent a lot of effort in marketing and product development of reusable engineering, and attempts to further its product portfolio to offer users a consistent development environment. Microsoft is also trying to Windows this famous brand extended to other areas, such as for PDA (Personal Digital Assistant is an abbreviation meaning "personal digital assistant") for Windows CE (for Microsoft products for computers other than the PC developed by embedding operating system, but there are sources of CE abbreviation Customer Embedded, Compact Edition, Consumer Electronics, etc.) as well as "support for Windows" in Smartphone products The main advantage of Microsoft products is its universality, allowing users to benefit from the so-called network effect. For example, Microsoft Office makes extensive use of Microsoft Office files as a standard word processing format, so that almost all commercial users are inseparable from Microsoft Office. Microsoft's software is designed to be easy to _set_ up, allowing companies to hire low, not too high level of system administrator. Microsoft's supporters believe that doing so results in a decrease of the "total cost of ownership." Microsoft's software for IT managers in the procurement of the software system also represents a "safe" choice because of the universality of Microsoft software so that they can say they follow the widely accepted choice. This is a particularly attractive benefit of the expertise of those who lack IT managers. Disadvantages of Microsoft products Microsoft's product is very dependent on software reuse. Although this rapid software development is very effective, it has led to a reliance on the complex relationship between different software packages. This may lead to the consequences, for example, when Microsoft's browser crashes, it will also lead to the collapse of the operating system GUI. The same relationship also means that the majority relied on Microsoft software resources can be used on other Microsoft products. That is, most programs can run other programs, even in the similar situation should not occur as well. For example, embedded in the e-mail in HTML documents and macros can run programs, allows an attacker to control the user's computer. Microsoft's stance on security issues is "not prohibited is permitted" (permitted unless forbidden). Microsoft specifically attack these problems from the worm program and will be seen in the spread of the virus or two. Mentioned above about hiring cheap but did not allow the advantage of a good training system administrator might cause the following problems: Greater unreliability means that you need to hire more such administrators; Could lead to security vulnerabilities, because no matter what the operating system, only by well-trained system administrators may enhance system security. Microsoft's critics point out it takes to run Microsoft's products more costly, because users of Microsoft software does not actually own the software they use: This is Microsoft's business model is very important. The relationship between Microsoft and free software Microsoft free software is that it may be seen as a major competitor, particularly Linux. Documents from Halloween (Halloween documents), we can see that Microsoft has on free software and open source software to take a "siege, expand and destroy" strategy. In order to establish its leadership position in the desktop PC market, Microsoft risked losing inexpensive and more degrees of freedom - this is the rapid development of the PC as well as an important factor in Microsoft's own success - risk. Alone in terms of price level, Microsoft is hard to compete with free software. Many believe that Microsoft did not give them the freedom to choose from a free software where users have found their desire for freedom has open standards. Microsoft's traditional strategies, such as buying competitors or FUD strategy, in terms of the free software useless. Because free software can not be acquired or controlled, free software even if the company loses its creation would still be able to survive. Microsoft Chief Executive Officer Steve Ballmer, chief has called Linux a "strong competitive force ...... it is non-traditional, free, and very cheap, we have to tell people why they have to pay (to us ) In fact, value for money and our products have been very cheap and we than Novell, Oracle must be cheap, but this time we can not do. "(CRN.com reports, June 17, 2002) Ballmer at a Microsoft partner conference, said: "We used to be very proud of themselves to provide the cheapest products - our lowest price, but up to the content provider, whether Novell, Lotus is still better than anyone else, but we But now we are facing is a unique competitor, Linux. companies like us, this is really a new way of thinking. "(VARbusiness 2002 年 7 reported on February 15) For those inexpensive PC preinstalled Linux, Microsoft's response is that they do not reduce the sales price of Windows. Some observers have pointed out that this refusal to act is a price war monopoly characteristics. Microsoft in China's case Since entering China in 1992, since the establishment of Beijing Representative Office, Microsoft's total number of employees in China has increased to more than 900 people, has been formed to Beijing headquarters in Shanghai, Guangzhou, with branch architecture. Microsoft in China has crossed the three stages of development. From 1992 to 1995 is the first phase of Microsoft's development in China. At this stage, Microsoft is mainly developed its own marketing and sales channels. From 1995 to 1999 the second phase of Microsoft's development in China. At this stage, Microsoft in China have _set_ up a Microsoft China Research and Development Center, Microsoft Global Technical Support Center and Microsoft Research Asia, these three world-class scientific research, product development and technical support services, Microsoft China become Microsoft's headquarters in the United States than most feature complete subsidiary. Since 2000, Microsoft has entered the third stage of development in China. This phase of Microsoft China and China's software industry will be common progress and common development goals, increase investment and cooperation in China's software industry, in their own development, and promote the development of China's IT industry of its own intellectual property rights. This will not only determine the long-term development strategy for Microsoft in China, indicating that Microsoft's "the most advanced electronic information technology to the Chinese, and the Chinese computer industry and common progress," the solemn commitment. Microsoft China company knows his success without the support of government departments, industry partners and the trust of the majority of users love. Eagerly to the future, Microsoft is willing to join hands with China's information industry, continue our efforts together towards a brighter 21st century. Microsoft in China's charity. Microsoft's official blog can understand Microsoft's dynamics. Microsoft (China) Co., Ltd. announced that the earthquake donations 1,000,000 yuan, aid people in disaster areas; and the first time to create an internal relief sites, quickly issued a call to its employees, mobilize people reaching out for donations. Meanwhile, Microsoft China has also _set_ up a customer support Action Group, the initiative for Microsoft customers in the affected areas to provide technical support to help affected customers to provide IT systems recovery and reconstruction. Microsoft cut prices December 8 news, Microsoft China officially announced today, including Windows XP Home Edition Chinese retail price down from 960 yuan to 399 yuan. Windows Vista Home Basic Chinese retail price of 499 yuan to maintain unchanged. Office retail price can be installed on three computers down from 699 yuan to 398 yuan, the retail price for a computer desk Office 199 yuan remains unchanged. It is reported that the price of 399 yuan Windows XP already started online sales, concession period as of December 31, 2009. Windows Vista and Office for three computers used price cuts will continue. 199 yuan promotional versions of Office will end after the New Year, but the exact date yet. Microsoft executives also said the introduction of unlimited free telephone support service from now until 31 March 2009. Users have any problems using genuine Microsoft software, Microsoft can call 800-820-3800 to get a free telephone support service. Microsoft OGA From October 20 Microsoft launched two major updates in China - Windows Genuine Advantage Notifications (referred WGA) and Office Genuine Advantage Notifications (referred to as OGA). By then, the pirated XP Professional Edition user's desktop background every hour will be a pure black, pirated Office software users will be permanently added visual markers. Domestic users of Microsoft's "black screen" approach violent reaction. Allows users to use their own system to verify whether it is genuine through WGA service. WGA had been launched in early 2005, October 20 launch of a new round, only for XP Professional. OGA used to validate Office is genuine, is a debut, China is one of the first launch of the OGA. The pursuit of high-quality, efficient life, or should stay away from piracy, support genuine. The release of Microsoft's WGA & OGA program also demonstrates corporate social responsibility: to create a good environment for consumer spending, safe, efficient and comprehensive software is the user really needs. Microsoft black events Microsoft Corporation announced that beginning from October 20, will be launched to verify the notification area planned for the Chinese version of Windows XP Professional operating system and Office software is genuine. As long as your computer is connected to the network to detect the installation of non-genuine Windows XP Professional Edition, will suffer a black screen every 60 minutes, the desktop background is black, of course, you can manually change it back, and the Office of the menu bar will be added "not genuine" mark. This approach will give users in China region is very much trouble, after all, China is not only Microsoft's biggest user groups, is also the largest user groups of piracy on this approach, most of the users have said can not understand, in some computer technology Forum on "How to avoid being detected Microsoft to prevent black" has become popular posts. Many technical experts and hackers have been proposed to detect a variety of methods to bypass Microsoft, offers a lot of solutions. Microsoft executives said the plan is not to intentionally "embarrass" the user, either Cong Lin Wu, director of Microsoft's China business market client products, said:. "Microsoft's current plan is to provide the user a secure and stable experience we hope that through this program in order to help more users, especially those without the knowledge of the user of pirated Microsoft products installed pirated software from infringement. Meanwhile, we also hope to be able in this way to help more users to improve awareness on the value of genuine software. " Black face of the coming wave of Internet users lashed out at the move "rogue", but some people argue, "the use of pirated sooner or later have to repay." In fact, Microsoft's anti-piracy efforts in China have been too successful. Because a monopoly, in most cases for piracy an eye, close one eye. Analysts believe that Microsoft is overwhelmed by the courage to take big users of condemnation, the use of relatively extreme measures against piracy, the main thing is to consider keeping revenues stable global economic turmoil. But Zhongguancun DIY Zanji market move against Microsoft lukewarm. Zhongguancun, a well-informed sources told reporters that "the current installation of Windows XP zanji market is not much, is that most of the illegal installation of Windows Vista, Microsoft estimated that the move is to allow users to buy a more expensive Windows Vista operating system." Microsoft has decided to stop supporting the next year in June for Windows XP. Microsoft and Yahoo July 29, 2009 U.S. 29, Yahoo and Microsoft announced that they have reached an agreement on cooperation in the conduct of Internet search and online advertising business. The two companies jointly issued a press release that under the 10-year agreement, Yahoo will use Microsoft's new "Bing" (Bing) search engine, Microsoft will acquire Yahoo's core search technology, a 10-year exclusive use permission, while Yahoo will be responsible for worldwide sales of the two companies search advertising. In addition, Microsoft also agreed that bilateral cooperation in the first five years, the 88 percent owned by Yahoo Yahoo revenue all.