Luxury brands in the English dictionary, luxury is Luxury, Luxus, image point, is the "Lux" brand name in English. In fact, Luxus is a Latin word originally means "strong fecundity", later changed to waste, uncontrolled. Most European languages have absorbed the concept, rather, the term used to describe certain aspects of the production and use of all kinds of goods in excess of the necessary level of expenses and lifestyle. Luxury resource is a natural resource. Whether this is a city made by a foreign or domestic resources, the luxury goods will have stability and makes people smile becomes happy. The luxury smile can produce essentially depends on how much the city is not there in the market. When a city has the luxury of resources, it will display the window in the city's luxury storage area displayed. Like all resources, if resources fall within the luxury $ LINK <Urban Economic Circle = GCON_Radius>'s, you can let residents Work above, get extra output. Vorgan · Laci Le "brings rich luxury" in the best-selling book this definition of luxury:. "Luxury is a whole or in part, by their luxurious lifestyle community that is mostly determined by the product or service," Now, The concept of luxury in the world is "a people's survival and development needs of the range of unique, rare, exotic features such as consumer goods", also known as non-necessities. In the concept of the Chinese people, the luxury is synonymous with greed, extravagance and waste. In fact, from an economic sense, is essentially a high-end luxury consumer behavior itself does not speak ill of the points. In terms of social significance, is a personal taste and quality of life improved. Economics is defined as the luxury revenue growth higher than the growth in demand for its goods. It covers a wide range of possible, from beef, ginseng to Mercedes-Benz, there may be a luxury. However, people usually think that those very expensive luxury items that most people can not afford the items. Some luxury is neither necessary nor practical purposes expensive items, such as designer bags, haute couture and high-end cars. Private jets and luxury yachts of course, belongs to the category of luxury. Human pursuit of the three main motive of luxury 1, the value of luxury goods more durable, and thus can be used as an effective tool for storage of wealth. For example, the role of jewelry in terms of preservation and gold is similar. 2, a luxury you can display a person's social status. This is a characteristic of human beings from other animals. For most species, to determine their status through their body size. In human society, depends not only on the physical status of the competition is multifaceted. 3, the human pursuit of beauty is also an important factor in demand for luxury goods. Chinese have a saying: scarcity. Scarcity is to make luxury goods become a necessary condition Luxury (Luxury) in the international arena is defined as "a people's survival and development needs of the range of unique, rare, exotic features such as consumer goods", also known as non-necessities. First, from the luxury brand of luxury it serves. Luxury in terms of economics, referring to the value / quality ratio of the highest product relationship. From another point of view, it is the intangible value of luxury / tangible relationship between the ratio of the maximum value of the product.
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With the characteristics of luxury brands
1, a symbol of wealth Luxury brands luxury brand of charm is rich. Luxury (Luxury) from the Latin for "Light" (Lux). So, luxury should be shiny, bright, enjoyable. Through its luxury brand visual identity system conveys the content. From a sociological point of view on that luxury is aristocracy items. It is prestigious and identity, has superior power. It is representative of aristocratic image. Now, although social democracy, but the people's "rich view" has not changed, the luxury brand just to meet the needs of the people of this instinct. "Rolls-Royce" a symbol of nobility car car there. 2, looks like Luxury brand products services must be "the most advanced." This "superlative" must be able to reflect from the exterior to the quality one by one. High of luxury goods should be visible. Because people of their luxury "obvious" that the main person to bring glory. So, out of a luxury which should provide more "visible value" - people seem to feel better. Those who buy luxury goods is absolutely not in the pursuit of practical value, but in the pursuit of all mankind "best" feeling. "Mercedes" car so; "Chanel" Fashion is also true. 3, personalized Luxury brands tend to have pride, they continue to establish a personalized banner, creating their own highest level. "Mercedes-Benz" pursuit of top quality, "Rolls-Royce" the pursuit of handmade, "Ferrari" pursuit velocity, while the "Cadillac" pursuit of luxurious comfort. They alone master mind, all show. It is because of personalized goods, only for people to create a reason to buy. It is because of the luxury of personalization far as the general public, it shows its noble values. 4, specificity Luxury brand is very specific, it should never be free to expand use. The so-called brand-specific, referring only to serve a particular brand of a product or class of products. Difficult to see a luxury brand points across two industries, but also a success. Brand management itself is taboo brand diversification, let alone a luxury brand? "Pierre Cardin" (We do not think it is a real luxury brand) has been extended to the wine industry, producing a "Pierre Cardin" Wine, failed. If the "Nike" dare to do so, certainly not long luck. "Remy" If successful launch of a shampoo, the "P & G" must be Qiqiaoshengyan it. 5, the sense of distance As a luxury brand to be manufactured Wangyangxingtan feeling. For most people to produce that elusive feeling of luxury brand marketing mission. Positioning in the market, the luxury brand is for the few "rich man" services. Therefore, to maintain the target customers of superiority on when to make public a sense of distance with them. From the United States. Luxury brands to continue to _set_ spending barriers, refused to general consumers thousands of miles away. To know the brand and the person who actually owns the brand a tremendous contrast in number, which is the luxury brand of charm. Therefore, it can be said that the luxury brand is the "dream, few have."
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Ten luxury
Ten types of losing the luxury goods First, ten clothing Donna Karan, Louis Vuitton, Chanel, Versace, Dior, Gucci, Valentino Garavani, PRADA, GUESS, Giorgio Armani Second, the top ten jewelry Cartier, Tiffany, ENZO, Oxette, Boucheron, Bulgari, Mikimoto, Graff, Georgjensen, Pomellato Three, eleven large leather Louis Vuitton, Hermes, Chanel, Dior, Gucci, Valentino Garavani, PRADA, Giorgio Armani, Dunhill, Fendi, COACH Fourth, Top 10 Lists Patek Philippe, Audemars Piguet, Piaget, Vacheron Constantin, Cartier, Rolex, Jaeger-LeCoultre, IWC IWC, Girard Perregaux, Omega Five, ten cars Ferrari, Porsche, Mercedes, BMW, Lotus, Bentley, Cadillac, Fiat, Audi, Rolls-Royce Six, ten luxury "Three Lakes" villa, Mandalay Farm, "longing for the East," the beach, "ignite" the beach, "La Amit mention", "Dior" palace, three top floor of a building in Manhattan, New York, Palm Beach, Florida "tourist villa" Seven, Ten cosmetics Guerlain, Lancome, Clarins, Elizabeth Arden, Aolun Na Su, Estee Lauder, Clinique, Shiseido, Dior, Chanel Eight, ten golf Dunlop, TaylorMade, Adidas, Nike, Ben Hogan, Etonics, Wilson, MacGregor, Callaway, ping Nine, ten top glasses Prada, Oakley, Pearl Edith Reber, that Karen Tang, Yves Saint Laurent, Donna Karan, Louis Vuitton, Chanel, Dior, Cartier Ten, ten famous pen brand Parker, Montblanc, Will Yongfeng, Waterman, Cartier, Sheaffer (sheaffer), Globe, Aurora, Gros, Montegrappa Ten brand shoes Fendi, Gucci, Dior, Yves Saint Laurent, Feilagemu, Chanel, Prada, Thierry Hermes, Dupont, Dunhill Related Information: senior managers often advocating high-end brands, because high-end brands to reflect the noble taste, is a symbol of their identity. Ten wines Absolut Vodka, Hennessy, Johnnie Walker, Chivas Regal, Moet champagne, Remy Martin, Martell, Bacardi, Ka Ho whiskey, whiskey Need honor Related Information: today's world there are a variety of different wines wonderfully beautiful legends or stories. Different countries because of their own different national characteristics and differences in cultural background, have wine with its own unique qualities. Ten cigar brands High Spartak, Apollo, Davidoff, Yves Saint Laurent, Dannemann, Ottawa Man, elegance, while Meng Tanni, punch, Christie Decker Related Information: cigar soaked in sun and rain rainforest in Latin America, where the unique soil and climate, creating a full-bodied cigar quality, fragrant aroma and aftertaste timeless beauty. Top 10 Smoking Zig-Zag, GIZEH, Colibri, Dunhill, STANWELL, VAUEN, Mastro de Paja, Peter Matzhold, Savinelli, Chacom Related Information: pipe as a top spiritual enjoyment, has increasingly been valued by the rich. Cigarette holder, pipe wrap, pipe racks, tobacco cylinder, ashtrays, etc. Cartier _ this is a noble brand. Ten brand lighters Givenchy, Cartier, Dupont, BAK, IMCO, ZIPPO, Dunhill, Parker, Colibri, Flamidor Related Information: lighter also identify different different types of men, lighters that reflect their character, temperament show, collections lighter men often emotional, gentle, and good taste. Ten Perfumes Chanel, Estee Lauder, Lancome, Calvin Klein, Gucci, Dior, Elizabeth Arden, David Duff, Guerlain, Rove Lauren Related information: Senior perfume brand, is the older the better, just as gold can not buy history, so good perfume is a liquid antiques. Ten sanitary ware brand High-field, high instrument, musician, American Standard, Toto, Ina, Kaldewei, and into the bathroom, Kohler, Hansgrohe Related Information: great emphasis on functional design, while also focusing on art, there are a variety of styles to meet different consumer needs ware. Ten yachts Riva, WALLY, Sunseeker, Beneteau, Bertram, princess, FEADSHIP, Larson, Ferretti, PERSHING References: Interpretation of the concept and its luxury brands on five important characteristics Ten private jet brand Raytheon, Cessna, Learjet, Beechcraft, Hawker, Gulf Stream, Falcon, Swift, Grumman, Thunderbird Ten luxury stores Barnes boutique department store Barneys (New York) Bergdorf Goodman department store Bergdorf Goodman (New York) Neiman Marcus department store Neiman Marcus flagship store (Dallas) Van Cleef & Arpels Van Cleef & Arpels jewelry store (U.S. state of Florida Bal Harbour) Fashion department store Harvey Nichols Harvey Nichols (London, UK) Kaviar And Kind Jewelry Store (Los Angeles) Rene Caovilla shoe (Milan, Italy) Printemps Printemps (Paris, France) Prada Prada flagship store (Tokyo, Japan) Joyce Stores (Hong Kong, China)
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Luxury site
A product of China Luxury brand network Long Xi luxury online DUODEFU luxury online Nigeria excellent luxury world Elegant Network Luxury and News Jinling luxury Global Luxury Network Luxury News Limited edition luxury online Kai-hui luxury Jinling luxury Fashion luxury online
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2008 Luxury Ranking
In 2008, the world's largest integrated brand consulting company INTERBRAND released the "2008's leading luxury brand value ranking." INTERBRAND company is through the analysis of various luxury goods company's financial, brand and brand strength to calculate the intangible as_set_s, brand equity and brand profit contribution of multiple data, obtained "in 2008 leading luxury brand" rankings. No.1 Louis Vuitton (LV) Brand value: $ 21,602,000,000 flagship product: crocodile leather handbag Price: 207,000 yuan No.2 Gucci (Gucci) Brand value: $ 8,254,000,000 Main products: python bags (59,000 yuan) No.3 Chanel (Chanel) Brand value: $ 6,355,000,000 Main products: Chanel No. 5 perfume price of 1295 yuan No.4: Rolex (Rolex) Brand value: $ 4,956,000,000 Main products: Rolex gold watch: price of 20 yuan; Rolex gold watch: more than 80,000 yuan; Rolex steel table: more than 60,000 yuan No.5 Hermès (Hermès) Brand value: $ 4,575,000,000 Main products: mink fox fur coat price 320,000 yuan No.6: French brand Cartier (Cartier), Value: $ 4,236,000,000 No.7: U.S. brand Tiffany (Tiffany), Value: $ 4,208,000,000 No.8: Italian brand Prada (Prada), Value: $ 3,585,000,000 No.9: Italian brand Ferrari (Ferrari), Value: $ 3,527,000,000 No.10: Italian brand Bulgari (Bvlgari), Value: $ 3,330,000,000
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Accounting encyclopedia
In the English dictionary, luxury is Luxury, Luxus, image point, is the "Lux" brand name in English. In fact, Luxus is a Latin word originally means "strong fecundity", later changed to waste, uncontrolled. Most European languages have absorbed the concept, rather, the term used to describe certain aspects of the production and use of all kinds of goods in excess of the necessary level of expenses and lifestyle. Vorgan · Laci Le "brings rich luxury" in the best-selling book this definition of luxury:. "Luxury is a whole or in part, by their luxurious lifestyle community that is mostly determined by the product or service," Now, The concept of luxury in the world is "a people's survival and development needs of the range of unique, rare, exotic features such as consumer goods", also known as non-necessities. In the concept of the Chinese people, the luxury is synonymous with greed, extravagance and waste. In fact, from an economic sense, is essentially a high-end luxury consumer behavior itself does not speak ill of the points. In terms of social significance, is a personal taste and quality of life improved.
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English Expression
: luxury
n.: boutique, overabundance, superfluity, good things, luxury goods, extravagant thing, act, statement, etc, thing that is expensive and enjoyable, but not essential, articles of luxury
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