Brand, especially a famous brand: New ~ | ~ effect.
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Brand definition
Overview The owner of the brand is to bring premium, resulting in a value-added intangible as_set_s, the carrier is for him and other competitors products or services to distinguish the name, term, symbol, mark or design their portfolio, value-added source formed from the mind of consumers the impression on the carrier. Source: Kang Yongsheng Shi Deeper level of expression: the ability to do mouth to mouth the brand can be called brand. Sources (Lee Bo Ting brand Proverbs 10 +1) General definition of the brand 1. The general sense of the definition: A brand is a name, term, symbol or design, or combination of them, the aim is to identify a particular seller or group of sellers of products or services, and make the same competitors distinction between goods and services. (Marketing expert Dr. Philip Kotler) 2. As the definition of brand strategy development: the brand of these elements through a series of marketing activities and the results demonstrated the formation of an image recognition, feel, quality awareness, as well as the manifestations of these customer loyalty degrees, in general, it is a form of intangible as_set_s. So this time a brand is emerging as an intangible as_set_. 3, the main brand is the business or brand (including the city, personal, etc.) the sum of all intangible as_set_s holographic enrichment, "the concentration" and can be a particular "sign" to identify; it is subject and object, body and society, the product of interaction between businesses and consumers. Definition of brand origin Brand is a very neutral term, it is very important, brand is not always positive and negative, it is the brand consumers and business operators result of the role. If concise brief, brilliant clear language from the origin to define the brand on it, brand definition should be the brand managers (principal) and consumers (the audience) between each brand of soul. In short, the brand is the soul of the brand. Mark is pretty or ugly, is deep or shallow, to determine the strength of the brand strength, brand equity and brand value of the amount of high and low.
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Brand Mistakes
Now the community is talking about the brand, the company hopes to make up their own brands, the brand well, the state policy has also given a lot of support, the media also spread a variety of brand concept. However, the current concept of our brand there are many errors, many people are not clear awareness of the brand, resulting in the behavior of its branding fuzzy, random, naturally produced unsatisfactory results of the brand. Product value of the product, the brand has the brand value. Desire is to satisfy the mind, heart to meet the consumers for their own consumption will pay for this meet is the brand brought to consumers. Brand to the consumer's emotional needs is a spiritual value, this value is also of interest. In fact, the concept of brand is the product of people feeling butt Brand is not made out of their own I think there are a lot of media have opened up a brand column, find some entrepreneurs and experts talk about the brand, the results will turn the bend. Media presenters do not know the brand, and finally she spoke to has become a major brand we have to do, it seems like we can make a bomb like to create a brand. In actual fact, the brand is not that they can make out, it must be recognized by consumers. The value of this has been recognized by the combination of many elements, it takes time, because this is not a simple interest of the value of identity, through public relations - public relations and other means to shape the psychological feelings of others is the value of recognition. Identity is not simply the interests of the brand value Not a consumer brand that only the corresponding business value of their psychological feelings will to spend, only sentimental value as part of goodwill, but also accumulate more sentimental value in order to achieve the brand's overall identity. Recognition is the use of a simple value of the interest, the interests of the consumer product needs. The interests of the brand in the social environment needs emotional needs and desires. All of these enterprises should think how to do it, if we simply say that the brand is a journey leading international express company to catch this train will be how and how the brand, and this too superficial. This is not the same thing. So the concept is not brand the whole Chinese market clearly a phenomenon commonly face. The true meaning of the brand Shaping the true meaning of a brand lies not only in business through the brand to achieve greater economic benefits, social benefits are far-reaching, for example, solving the employment problem and increase state tax revenue, stimulate consumption to wait ... ... Brand of rural fruits and vegetables: The adjustment of agricultural structure, the whole country in a positive introduction and development of fruit and vegetable industry, as the development of agriculture, increase farmers an important way. Fruit and vegetable industry, and thus more competitive, which requires us to develop products with high quality, the creation of the brand. No brand, no features will not be competitive, it is difficult based on the market, with brands in order to ensure sustained and stable development of agricultural production. Leading brand of rural fruits and vegetables.
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Interpretation of the brand
Brand, is the vast number of consumers of a company and its products, excellent product quality, perfect service, good product image, a better cultural values, good management results ┉ so formed by the assessment and recognition, is business operations and the managers invest enormous human and material resources or even the long-term hard work of several generations built up a trust between the consumer ...... Quality is the essence of the brand, is fundamental to the life of the brand; service is an important support for the brand, is an integral part of the goods is the focus of market competition; the image of the brand in the market, consumers have shown the hearts of the personality characteristics, reflect the evaluation and consumer brand awareness; cultural connotation of the brand value is the physical form and spiritual form of social unity, is the consumer psychology of modern society and the combination of cultural values; Excellent management is the guarantee of success depend on the brand, successful brand management all depend on the creation, development, innovation is the basis for the healthy growth of the brand to ...... Competition highlights the brand out of the question. Generally believed that the brand is a name, term, mark, symbol or design, or their mutual combination, to identify a particular seller or group of sellers of products or services, and make the products and competitors distinguished service. Close contact with the brand has the following concepts: Brand Name: Brand in part can be read - words, letters, numbers, or phrases such combination. Such as Haier, DHS 1999, TCL and so on. Brand Logo: part of the brand can not voice - including the symbols, patterns or obvious color or font. Shape of a hook such as Nike, Little Swan swan shape, IBM's standard font and dark blue color and so on. Brand character; is the employer or the identity of anthropomorphic way to represent the brand, such as Haier Brothers, McDonald, Mickey Mouse, Master Kong and so on. Trademark: legal protection of the brand, brand identity and brand role, or a combination of the elements. When the trademark, the use "R" or "Notes" express, which means registered trademark.
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The origin of brands
In the "Oxford Dictionary", the brand is interpreted as "is used to prove ownership as a sign of quality or other purposes", that is used to distinguish and prove quality. Over time, commercial competition and the changing forms of retail, the brand meaning of bearing more and more rich, and even the formation of a special area of research - branding.
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Characteristics of the brand
(A) brand is the proprietary brand Brand is used to identify those who produce or sell products or services. Brand owners identified through the legal process, enjoy the brand's exclusive rights, the right to ask other businesses or individuals are not counterfeit or forged. This also refers to the brand's exclusivity, however, enterprises of our country in international competition is not a good use of legal weapons, did not play the exclusive right to the brand in recent years, we continue to see domestic gold standard in the international market suffered the embarrassment of situation: "Hongtashan" was registered in the Philippines, the Japanese registered more than 100 brands, more than 180 brand was registered in Australia, ... ... and so people should be timely and reflect the exclusive right to make full use of the brand. (B) the brand is the intangible resources With the brand owner can continue to benefit from the advantages of the brand, you can use force to open up the image of the brand's market expansion force, capital of Charge growing, so we can see the value of the brand. The value of physical as_set_s that we do not like the kind used in the form of expression, but it allows enterprises to rapidly increase the intangible as_set_s, and can be as a commodity traded in the market. 1994 World number one brand of America's Coca-Cola, the brand value of 35.95 billion U.S. dollars, equivalent to 4 times its sales. 1995 Coca-Cola's brand value to 39.05 billion U.S. dollars to open in 1996 and rose to 43.427 billion U.S. dollars. Although our brand and create a late start, but the more rapid development of domestic brands, such as Yunnan Hongta Group, "Hongtashan", Hangzhou Wahaha, Qingdao Haier, Changhong, Sichuan Mianyang, the value of such well-known brands are also very the Philippines, we have an example from 1998, to assess: "Hongtashan" brand value of 38.6 billion yuan, "Haier" brand value of 245 billion yuan. The brand value of intangible as_set_s can be tangible, as quantified at the same time as a commodity trading brands, such as the formation of a corporate brand shares in the form, with the call of the brand franchise and more joined to the brand-name sects, to the development of plans. (C) of the brand into a certain risk and uncertainties After the brand was founded in its growth process, due to the changing market, demand continues to increase, the brand capital may grow, it may reduce, or even a brand out of the market in the competition. Thus the growth of the brand there are certain risks, their evaluation, there are difficulties, the risk for the brand, because the quality of products and sometimes unexpected, sometimes the service, but customs, and sometimes reckless expansion of the brand capital, operating poorly, which gave maintenance of corporate brand to bring the difficulty of effective assessment of corporate brand also appears uncertain. (D) the appearance of the brand (E) the expansion of the brand Brand with recognition, on behalf of a product, an enterprise, companies can use the advantage of showing ability to open up the brand on the market, the brand can also help enterprises to use capital for expansion.
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Types of brand
Brand can be divided according to different standards for different types: (A) According to the radiation zone by brand According to brand awareness and regional division of radiation can be divided into regional brands brands, domestic brands, international brands, global brands. Regional brand is in a smaller area within the production and marketing of the brand, for example, sales of local produce specialty products. These products are generally in a range of production, sales, product radiation limited in scope, mainly due to product characteristics, geographical conditions and the impact of certain cultural characteristics, this is a bit like the kind of local opera mainly in Shaanxi Shaanxi, JinJu mainly in Shanxi, Henan, mainly in Henan phenomenon. Domestic well-known domestic brands is high, product radiation, the national sales of the product. Such as the computer giant - Haier; tobacco giant - Hongtashan; drink giant - Wahaha. Is the international brand recognition in the international market, high reputation, product radiation global brands such as Coca-Cola, McDonald's, Marlboro, Mercedes-Benz, Ericsson, Microsoft, Pierre Cardin and so on. (B) operate under the brand name products in various segments of the production division According to aspects of production operations can be branded into their respective manufacturer brands and brand operators. Manufacturer's brand is the manufacturer of products for their production design of the brand. Distributor brand is based on their needs dealer, market knowledge, combined with the brand name of enterprise development needs. Many manufacturers of brands such as SONY (Sony), Mercedes-Benz, Changhong and so on. Dealer brands such as "Sears" (department stores, such as "Wangfujing") and so on. (C) According to the brand by source The source of the brand can be based on the brand into its own brand, the brand of foreign brands and grafting. Own brand is created based on their needs, such as Honda, Dongfeng, permanent, Motorola, Quanjude and so on. Foreign brand is an enterprise through franchising, mergers, acquisitions or other forms of acquired brands. For example, Unilever acquired Beijing "Peking" brand, the acquisition of Hong Kong's Dickson Group France famous trademarks ST Dupont. Grafting mainly refers to the brand through a joint venture, cooperation with both the formation of a new product brand, for example, Aegean Islands - Liebherr. (D) According to the length of the life cycle of the brand by According to the brand by the length of the life cycle can be divided into short-brand, long-term brand. Short-brand is the brand life cycle support of the brand following the short period of time, competition in the market for some reason or held in short-lived following the moment. Long-term brand is the brand life cycle as the replacement of the product life cycle, still enduring, eternal youth brand. For example in the history of old; Quanjude, inline upgrade. Also some long-term development to the international world-renowned brands such as Coca-Cola, Mercedes-Benz and so on. (E) the domestic or export under the brand name products by Based on the product brand for the domestic market or international market can be divided into domestic brands and brand export brands. As the world in law, culture, science and technology there is a huge difference in the macro environment, a product on the market in different countries have different brands in the domestic market also has a separate brand. Brands into the domestic brands and export the brand of the spread of negative corporate image as a whole, but because of historical, cultural and other reasons, had to use, and for the new brand name should take into account the impact of internationalization. (F) divided according to the behavior of the brand Under the brand name products in a different industry can be divided into home appliances brand brand brand of food beverage industry, daily chemical brands, auto mechanics industry, brand, business brand, service brand, network information industry brands such as several categories. In addition to the several categories, the brand can be based on the products or services, the trend in the market is divided into strong and weak brands; based on the brand used for different purposes, is divided into production brand; and so on. (G) According to the original brand and extension of the division of According to the brand and the extension of the original can be divided into the main brand, sub-brand, the Deputy Vice-brands, such as "Haier" brand, there Haier refrigerators, Haier TV, Haier air conditioning ... ... Haier Haier washing phase is divided into a small child prodigy, Haier Energy King ... ... and so on. It may also be the brand into the parent brand, sub brand, the Sun brand ... ... equivalent to Procter & Gamble's Head & Shoulders, Rejoice, Pantene, etc. ... ... (Viii) According to the characteristics of the brand by the ontology According to the ontological characteristics of the brand by the brand can be divided into individual brands, corporate branding, urban brand, national brand, international brand names. Such as Liu Xiaoqing, Jiang Wen, Zhang Yimou, Wang Nan and other personal brand, Harbin Ice and Snow Festival, Ningbo International Fashion Festival, CBD Festival is the city brand pyramid, the Great Wall, the Eiffel Tower, the Statue of Liberty and other brands owned by the state, the United Nations, the Olympic Games, belongs to the International Red Cross and other world-class brand.
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The role of the brand
(A) of the brand - product or business core value (B) of the brand - identification devices distinguish goods (C) of the brand - a guarantee of quality and credibility of the (D) of the brand - business "cash cow"
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Brands in marketing the role and significance
(A) of the brand's primary function is the product that consumers can easily choose to shorten the consumer's purchase decision process. _Select_ well-known brand, for consumers is undoubtedly a save, reliable and reduce the risk. (B) to enable businesses to build strong brands enjoy higher profit margins. In the traditional competition in the market, when consumers form a distinctive brand concept, the price difference will be very minor. When given to the special character of different brands, this situation is even more apparent. Survey had indicated that the average profit margin brand market leader brand for the second four times as much as six times in the UK. Strong brands with high profit margins in the market downturn, especially under conditions of price competition or to show an important role. In fact, this advantage is not only benefit from economies of scale often we think, more importantly, from consumers to the brand recognition of product value, that is, the recognition of the price difference. (C) of the brand can go beyond the product life cycle, is an intangible as_set_. Change and competition as demand driven, except for a few products, the vast majority of products will not be long accepted by consumers. In general, the products have a life cycle, will experience to be eliminated from the market the whole process out of the market, including investment, growth, maturity and decline of four stages. It can be seen, the concept of the brand is much broader than the product itself. It can be adjusted with the market change, as long as consumers keep up with market changes and progress, through improved and innovative products and maintaining consistent brand personality can make long-term continuation of the brand. It is also because the brand can go beyond the life cycle, and therefore attachment to the brand from the beginning of the body slowly in product development and specific products to independent off, and it enables consumers to identify long-term accumulation and preferences, so that brand as an intangible as_set_ is possible. Itself can also participate in the market as a commodity trading. Moreover, the relative independence of brands and products, has led to the emergence of brand extension, the same brand with a wide variety of products, brands become the core of the product. For example, when Wahaha production of child nutrition, the brand name only as part of the product, but the development to the present, the Wahaha brand their products will undoubtedly become the commander in chief.
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The concept and brand-related
1, the product (Product). Product is able to provide to the market, use and consumption by people, and to meet the needs of the people some kind of anything, including tangible goods, intangible services, organizations, ideas, or their combination. Products can generally be divided into three levels, namely, the core product, the form of products, extended product. Core product is the overall product offer buyers a direct interest and utility; form of products refers to products on the market form of material entities, including product quality, characteristics, modeling, trademark and packaging; extension product is the overall product provide a range of additional benefits to customers, including delivery, installation, maintenance, assurance given to consumers in the consumption benefits. 2, mark (TradeMark). Trademark is a legal term, is the production operator in the production, manufacture, processing, _select_ion or distribution of goods or services used, in order to distinguish the source of goods or services, a significant feature of the mark, generally text, graphics or their portfolio composition. Approved by the state registered trademark for the "trademarks" are protected by law. Trademark registrant shall enjoy the exclusive right to trademark. 3, brand name (FamousBrand). The most popular understanding of the brand is well-known brands. "Name brand" before the emergence of the term brand concept, which is a product of particular circumstances. 4, brand equity (BrandEquity). Brand equity is brand, brand names and logos linked enterprises can increase or decrease the value of sales of products or services to a range of as_set_s and liabilities. It includes five aspects, namely brand loyalty, brand awareness, perceived brand quality, brand association and other proprietary as_set_s (eg trademarks, patents, channel relationships, etc.), these as_set_s through a variety of ways to consumers and businesses provide value. 5, brand identity (BrandIdentity). Brand recognition is the brand marketers hope to create and maintain, and can cause people a better impression of the brand association materials. These associations suggest a business to consumer matter some promise. Brand identity brand building and communication that will guide the entire process, so must have a certain depth and breadth. 6, the brand symbol (BrandSymbol). Brand symbol is the difference between the basic means products or services, including the name, logo, basic colors, slogans, symbols, voice, and packaging. These recognition elements form an organic structure, influence on consumers. It is the basis for the formation of brand concept, the success of the brand symbol is the company's important as_set_s, brands and consumers play a role in the interaction. 7, the brand personality (BrandPersonality). Brand personality is a particular brand has a range of human characteristics, that shows the personality of the brand quality. It is an important part of brand identity, can make the life of the product or service is not human. Can bring a strong brand personality and unique brand associations, rich connotation of the brand. 8, brand positioning (BrandPositioning). Brand positioning is the comprehensive analysis of target market and competition, under the premise to create a unique product line with the original brand image, and the overall image of the brand design, communication, and thus occupy the minds of consumers in the target value of the status of a unique process or actions. The focus is on psychological feelings of target customers, channel is the overall image of the brand design, the real target is based on the characteristics of consumers, design and dissemination of the brand value of product attributes to the hearts of the target customers of the brand's unique position. 9, brand image (BrandImage). Brand image is the consumer brand based on the information have access to through their own choice and processing in the brain to form an impression about the brand combined. Both brand image and brand identity differences, there are links. The difference is, brand strategy, brand identity is how people who want to look at the brand, and brand image is the reality of how people perceive the brand; the link between the two is that the formation of brand image, brand identity is the source and basis of the brand image in part the result of the implementation of brand identity. 10, brand culture (BrandCulture). Brand is the brand in the business culture in the evolving cultural heritage, representing the interests of business and consumer cognition, emotion attribution, and the brand image of traditional culture, and the sum of corporate personality. Internal cohesion and the role of corporate culture is different from the external brand culture highlights the company's publicity, integration advantages, the concept of effective communication of the brand to consumers, thus occupying the minds of consumers. Brand culture is the condensed essence of the brand companies. 11, the brand extension (BrandExtension). Brand extension is already considerable reputation in the market power of the brand and based on the use of the famous brands to new products and services, to reduce the risk of new products entering the market as a strategy. It can increase the acceptability of new products, reduce the risk of consumer behavior, marketing expenditure to improve efficiency and diversity to meet consumer needs. 12, brand structure (BrandStructure). A corporate brand structure is a combination of different product brands, which specifies the role of the brand, the relationship between the brand, as well as their respective brand systems play different roles. Reasonable help to find common brand structure to create synergies, the clarity of managing multiple brands, reducing damage to the brand recognition, make adjustments quickly and efficiently, a more rational allocation of resources in various brands. 13, brand recognition (BrandCognitive). Brand awareness is an important component of brand equity, which is a measure of consumer brand meaning and value of the degree of awareness and understanding of the standards. 14, brand reputation (BrandFavorite). Brand reputation is an integral part of brand power, which is the market a brand people trust and goodwill. 15, brand loyalty (BrandLoyalty). Brand loyalty is due to the skills, spirit of the brand, brand behavior and cultural factors, so that the brand of a soft spot for consumers to form preferences and long-term behavior of commodity purchase of the brand. In short, brand loyalty is the consumer's repeat purchase behavior. According to the formation of customer loyalty can be divided into cognitive loyalty, affective loyalty, intentional loyalty, behavioral loyalty. 16, brand preference (BrandPreference). Brand preference is an important part of brand power in a given market, consumer preference for the brand, is the brand of choice for consumers will understand. 17, own brand (Self-ownedBrand). Own brand is developed by enterprises with independent intellectual property brand. It has three main measure of factors: market holdings, production and research and development in the history and status in the industry. 18, brand noise (Brandvoice). The brand is the wave of corporate use of various means of communication so that consumers and business and even society as a whole to form a unified brand to resonate between the values.
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Network Brand
Network Brand (net brand), the network brand to now do not have a scientific explanation, I personally like to express my understanding of the network brand. Network brand in that what is before I talk about the brand, the brand is to identify a vendor or group of sellers of products or services, and the competitor's products or services and distinguish the business name and logo , usually by word, mark, symbol, pattern and color elements or a combination of these factors pose. This is the interpretation of the American Marketing Association. From here we can see that "brand" is a company's product or service's influence on people, the traditional understanding of brand marketing is the company's products or services on people's values affect the impact of people. The network brand is the brand in the traditional developed on the basis of the traditional brand for business enterprises established brand image in the minds of consumers. A good brand of customer impact is deep-rooted in its brand extension on the basis of the network products such as site name, site name, site LOGO and other users of these things in the minds of the image is the network brand, this definition is "narrowly the definition of "a broad network of brand definition is:" a business, individual or organization established on the network all the good product or service's image in the minds of the people is the network brand. This is a personal understanding, if you have any comments or suggestions please contact me.
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Brand Agency (official)
Chinese Famous Brand (Well-known Brand in China) What is known trademarks in China? China famous brand in China is widely known to the relevant public and enjoy a high reputation trademark. China Famous Brand query site: http://www.21sb.com Well-known trademarks in China the honor and advantage? Infringement of trademark law than ordinary trade marks protection, ended February 1, 2008, the national total of some well-known trademarks in China more than 1,200, with a very high honor value. Organizations well-known trademark in China? State Administration for Industry and Trademark Office and Trademark Review and Adjudication Board, Intermediate and Higher People's Court The nature of well-known trademarks in China? Legal terms, a legal basis and means of legal protection Validity of well-known trademarks in China? Well-known trademark is valid for three years Accreditation? Passive finds that well-known trademark in China is the need for protection, but for the case; enterprise well-known trademark must be to the State Council administrative department for industry and commerce and Trademark Office an application for the well-known trademarks have been determined before and enjoy the rights of well-known trademark . Found object? Registered trademark of domestic enterprises, including foreign enterprises in China registered trademark
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The brand related books
Publisher: China Financial and Economic Publishing House Page: 723 yards ISBN: 750056886X * Format: Paperback * Folio: 16 open Of: Li Bo Chun Lin Ting paragraph Subtitle: Brand password crack ISBN: 9787806529010 Pages: 227 Price: 32 Publisher: Nanfang Daily Press Binding: Paperback Of: Naomi Klein Mick Subtitle: subversive brand of global domination ISBN: 9787563383887 Pages: 490 Price: 45.00 Press: Guangxi Normal University Press Binding: Paperback 16K Brand Agency (official) Chinese famous brand (China Top Brand) What is the brand name? Chinese famous brand is kind of similar quality to meet international advanced level, in similar products in a leading position, market share and visibility ranks forefront of the industry, a high degree of customer satisfaction, with strong market competitiveness of products. China brand name query site: http://www.chinamp.org The honor and advantage of China's brand? Chinese famous brand is the product of the honorary title, from 2005 to 2007, three years (period), the total number of national brand-name products in China about 2200. The validity of the Chinese brand name? Valid for 3 years, for example, in September 2007 identified the Chinese famous brand products, valid for September 2007 to September 2009 Identification of bodies of Chinese brands? General Administration of Quality Supervision, Inspection and Quarantine of China Brand Strategy Promotion Committee authorized identified. The nature of the Chinese brand name? An honor granted to enterprise products, as part of a state incentive mechanisms, promote the use of business as honorary Accreditation? Active evaluation, batch protection. Companies take the initiative to apply, the Chinese brand evaluation once a year, then evaluate where the directory is not the product application as inadmissible. Found object? Chinese famous brand for the physical quality - that is, to evaluate the quality of products, only products of our enterprises, will not be accepted using the country (border) foreign applications for the Products. National Inspection-free products (National Free-inspection Product) What is the national exemption product? Long-term stability of product quality, market share, economic ranking in the industry, or the strict enterprise standards to achieve the national standard and quality and technology supervision departments above the provincial level over three times and checking of qualified products, can be identified as exempt products. Due to workload constraints, business management / quality control department is impossible for the goods one by one all of the country before the sale of the factory and the quality checks, both for propaganda purposes and to encourage business integrity, quality and stability of some of the market each year / reflect better products, quality inspection shall be exempt from the policy of three years, this is the national exemption product. At present national exemption product inquiries Web site: http://www.maigoo.com or http://www.aqsiq.gov.cn National Inspection-free Product of the honor and advantage? National Inspection-free products in the exports / sales, etc. are exempt from examination, from 2005 to 2007, three years (period), the national exemption product total of about 3450. The validity of state inspection-free products? Valid for 3 years, for example, in December 2006 found the national exemption product products, valid for January 2007 to December 2009 National Inspection-free products, recognized the organization? General Administration of Quality Supervision, Inspection and Quarantine. National Inspection-free nature of the product? An honor granted to the enterprise product rights and freedom from inspection and quarantine. Accreditation? Companies take the initiative to apply, the State Administration of Quality Supervision Assessment once a year. Found object? Products sold in China. Old Chinese (China Time-honored Brand) What is the old Chinese? Is a long history, with generations of products, skills or services, traditional Chinese culture with a distinctive background and rich cultural heritage, and achieved wide public recognition, forming a good reputation of the brand. Old Chinese honor and advantage? A long history of old Chinese brands / companies the honorary title, old Chinese national total of about 2,000 enterprises. The validity of the Chinese old? With permanent! Serious law violations, dishonesty, or failure to submit annual business report requirements will be canceled. Identification of bodies of Chinese old? Ministry of Commerce led the establishment of "old revitalization of the Development Committee" (hereinafter referred to as the revitalization of the Committee), overall responsibility for the "old" in Crime and related work. And in the name of the Ministry of Commerce issued a plaque and certificate. The nature of old China? Long history, founded in 1956 (inclusive) before the good reputation of the brand, a state honor, promote the use of business as a honor. Accreditation? 1, the revitalization of the Chinese Development Committee under the old Secretariat, the Expert Committee. Secretariat is located in the Commerce Department of Commercial Reform and Development Division, responsible for the revitalization of the Committee of the organization, coordination and daily management. Committee of Experts by industry experts, legal experts, trademark experts, brand experts, business management experts, quality experts, historians and other components, mainly responsible for the "old" assessment, and participate in relevant argument. 2, identified by the relevant departments of the original "old" determined to re-attend. Found object? People's Republic of relevant units (enterprises or organizations). Old Chinese standards and procedures for the identification? Identified conditions: 1, with the ownership or right to use the trademark. 2, the brand was founded in 1956 (inclusive) before. 3, passing the unique products, skills or services. 4, the fine Chinese tradition of traditional corporate culture. 5, with Chinese characteristics and distinctive local cultural characteristics, historical and cultural values. 6, has a good reputation, wide range of social recognition and praise. 7, Hong Kong, Macao regional capital of domestic capital and relative control, operating in good condition, and has a strong capacity for sustainable development. Certification process: With "old" units of the conditions identified, to the local municipal commerce department reported by the provincial authorities (municipalities with planning departments of Commerce, the same below) for review and report to the revitalization of the committee recognized. Procedures include: application, information submitted, the survey identified, recognized accreditation, publicity, make decisions, review, registration filing, issuance of certificate. Specific steps: 1 apply: the relevant units according to their tax return and report to local municipal bureaus. 2, the information to: local municipal commerce department for initial evaluation of the submitted application, confirm the application of effective guidance reporting units in accordance with the prescribed format to submit relevant information and report to the competent commerce departments at the provincial level. 3, the survey identification: the organization of the provincial commerce department institutions, experts on information submitted by reporting units to investigate and identify and report preliminary assessment of the revitalization committee. 4, identification evaluation: the revitalization of the Committee experts to analyze the data, if necessary, the relevant contents of the site investigation, opinion and forward the written report finds. 5, publicity: publicity in the media to be identified as "old" list of companies and brands, any units or individuals have different views on the list, and can raise objections to the revitalization of the Committee. 6, make a decision: to be identified as "old" corporate and brand without objection during the public notice or objection is not established, a decision by the revitalization of the Committee, identified as "old." 7, review: the results of reporting units with a finding of doubt, and can be made to the revitalization of the Committee for review, review the results of the application for review within 30 days of receipt to make. 8, up archive: All information identified by the process involved in the revitalization of the Committee archive preserved and managed. 9, issue certificates: certified through the "old" to the name of the Ministry of Commerce issued a plaque and certificate. Brand Hong Kong Management Centre Brand Hong Kong Management Centre (HKFB) approved by the Hong Kong government's brand management agencies, aims to bring together all social forces to jointly promote the development of Hong Kong brands. Recognition of Hong Kong company founded by well-known brands, encouraging Hong Kong excellence, and enhance the visibility of Hong Kong products and services, and enhance the community, businesses and consumers overseas brand awareness in Hong Kong. At the same time, through to Hong Kong's domestic and overseas famous brand standards for certification for the Hong Kong public to identify the _select_ion of quality products or services. Brand Management Centre of Hong Kong from the overall high level and to explore strategies, initiatives and promote the overall development strategy of Hong Kong brand, and co-ordination role to play to lead the business community to create famous brand, to promote Hong Kong as a blend of both brands. Actively assist the Government in policy formulation and implementation of the brand in Hong Kong to promote the overall development strategy and policy advice; host "Hong Kong Top Brand" award, other organizations and assist in the planning and brand-related awards, to recognition of advanced, a good example; implementation of the "Hong Kong Brand certification program ", the establishment of institutionalized, standardized certification system for the brand, and create a precedent for brand authentication, establishing a local frame of reference; enhance our brand's market impact and visibility, to lead the company to participate in local, domestic and overseas exhibitions and promotional activities to help Hong Kong brands in local, national and international markets; strengthen the domestic and overseas brands to promote contacts and cooperation agencies to promote the brands of the exchange, networking and international cooperation; promote the original spirit, the implementation of research projects, training programs, observation and communication activities, to foster a rising star, promote brand building, brand-name fashion industry; to strengthen public awareness and education, to enhance consumer brand awareness, foster attention to brand and protect the brand of social atmosphere; improve the industry and the public's brand awareness, create Brand development is conducive to the social environment. Guidelines Ordinance: "Hong Kong brand recognized management approach" "Hong Kong brand management approach to use the logo"
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Brand Agency (unofficial)
Influence introduced by: 1, "Fortune" magazine Fortune Released each year for the world's best companies, multinational corporations of the world top 500 rankings, leaderboards, extremely influential. 2008, 36 Chinese companies on the list. 2, the U.S. Forbes Forbes Forbes Rich List, list the world's leading companies, global celebrities, Forbes China rich list in the world with a very large influence. Forbes, in Taiwan translated as "Forbes" (meaning with extremely wealthy, and "Forbes" meet the aim, after all, the best combination of sound and meaning translation program), translated in China Forbes. 3, Hoogewerf Hurun Hurun, Hoogewerf Chinese brand list, a strong list, real estate, rich list, you must be no stranger to these terms, great influence in China, visibility. 4, the international brand information IIBrand (the Information of the International BRAND) China and the world largest and most comprehensive database of international brands, most precise standards of fair international brands of the brand and related information, and the world famous international brands of goods and services, information consulting service providers. Designed to serve the public, the international brand closer to us, to enjoy the international brand of goods and services; WBL World Brand Lab 5 The world's top 500 brands, Chinese brand 500, 500 Asian brands, which are released by World Brand Lab each year for the brand ranking list, have considerable influence. 6, the Hong Kong brand management center HKFB Organizations, the _select_ion of Hong Kong brand name for the community organizations, my favorite brand of Hong Kong - China Gold brand _select_ion (Overseas) Company reputation Association. 7, the China Brand Research Institute brandcn To release the brand well-known symbol of Chinese industry, domestic rating agency brand value, brand building is the most important platform for ideas to spread. With independent academic integrity and values, do not rely on any authority and interest groups, the industry enjoyed a good reputation and credibility to promote the brand of the Chinese market and help Chinese enterprises to better establish their own brands, the establishment of China Brand Research Institute Brand Research Center, elite brand for the Chinese market to provide a research platform for the exchange and cooperation mechanism. 9, Brand China (Brand China Industrial Alliance) China's overall standings by publishing industry awards and organizations festival known Chinese brands, brand alliances: the brand in China Industry Alliance, is committed to promoting the "China Industry brand, the brand of Chinese industry," the illegal people, activities, academic Folk Alliance . 10, Research Center of Chinese brands Of global Chinese brand, promote global Chinese brand research institutions. 11, China Food Industry Association That liquor "Chunliang" logo (Chunliang solid-state fermentation liquor signs), the National cake top ten, you will not familiar with it, is released by the organization, but also industry associations. 12, China Food Industry Association Arowana and other edible oils such as grain and oil marks on the package you are assured that it will not be familiar with is the brand of the organization's honor. 13, the China Enterprise Confederation and China Entrepreneurs Association Annual list of top 500 Chinese enterprises, is issued annually by the organization, and Fortune magazine in a Chinese advance scientific. 14, China Ceramic Industry Association, China Coating Industry Association China Ceramic / Coating Industry Association to foster brand-name industry, enhance the overall competitiveness of the industry's strategic steps and implementation plans, ceramic industry brand, brand-name paint industry influence in the industry.
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Brand activities
1, Brand Festival Namely, China Brand Festival, in August 8, 2006 the second brand in China during the Summit, President of Brand China Industrial Alliance launched the initiative Ai Feng, Gu, vice chairman of the NPC Standing Committee affirmed "each year on August 8 as Chinese Brand Festival "initiative. People around the world will show the overall brand image in China on August 8 as the Chinese Brand Festival, is a far-reaching historical significance. First China Brand Festival Honorary Chairman, Vice Chairman of NPC Standing Committee, China Women's Federation President Gu, the First China Brand Festival Organizing Committee Chairman Ai Feng, Sun Xiaohua China Federation of Industry Vice President, Executive Vice President of China Enterprise Confederation and Feng, China Entrepreneur magazine, president of LIU Dong-hua, Jiang Xipei, chairman of Far East Holding Group, the First China Brand Festival of officers, Tsinghua Tong Fang Co., Ltd., Rong Yong Lin, deputy director of the State Council Research Office Hou Yunchun, Geely Chairman Li Shufu, Huiyuan Group Director Long Zhu Xinli, and Tsinghua Tongfang, Geely Automobile and other sponsor representatives and corporate brand experts and representatives of more than 800 representatives of the mainstream media more than 2,500 people attended the First China Brand Festival. 2 brand in China Forum Brand in China Forum is the industry's most influential and authoritative brand of professional forums. Since its inception in 2005, has been successfully held for three. Forum brought together government, academia, media, business, brand agencies and the authority of the elite experts, brand building full of dialysis hot and difficult issues. Forum calendar community discussion topic for the times, the breadth of the main discussion, the depth of discussion, the results of stimulating discussion to obtain the praise of the community! This Summit will be based on the previous three, continue to extend the breadth and depth of brand topics in order to comprehensively promote the brand building process of industrialization and internationalization! 3, Brand China overall standings Brand China's overall standings is designed to honor the outstanding performance of the year with outstanding brands and brand agency, brand experts and brand managers the authority _set_ up to list. Liveness an annual brand, consumer evaluation of overall performance as the main basis for _select_ion. Spectrum Brand China into China Award for the year (consolidated list), the brand spectrum of China's annual industry awards Gold (Industry list), the brand spectrum of China's annual Professional Gold Award (100 outstanding brand manager / brand specialist / brand agencies, 10 Outstanding brand manager / brand expert / brand agency). 4, Brand Personality of the Year in China Brand China's Person of the Year Award by the brand in China, Chinese entrepreneurs magazine, China Times, First Financial Daily, Focus Media, Air America Media, jointly organized by Tianjin TV, has named two.
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Brand Awards
Currently there are more authoritative Brand Award: Famous Chinese Trademark (Well-known Brand in China), China's brand (China Top Brand), world famous (World Brand), China's top ten brands (China-10 Brand), the old Chinese name (China Time-honored Brand), the most competitive brand (named the Ministry of Commerce, the world's top 500 brands, 500 Chinese brands, Asian brands 500 provincial famous brand in China, Hong Kong brand names, most of Hong Kong, Forbes, " wealth ", the Chinese industry, iconic brand, the most competitive brand of China Spectrum Award, the industry gold Spectrum Award (Industry list), professional Gold Spectrum Award Brand China attached :2006-2007 (non-governmental organizations, Brand China Industrial Alliance) Awards: Maple Brand Award in China Evening of 9 August 2007 8:00 am, Far East, the first Chinese brand ---- Night Festival charity dinner with the brand spectrum of China and China at the Peking University Centennial Award Presentation Ceremony was successfully held auditorium, leading guest stars, actors, Olympic champion , entrepreneurs, consumers and other 2,400 people attended the party, the whole hall was packed, the applause continued. First China Brand Festival Brand China and China Charity dinner with Spectrum Awards First China Brand Festival as an important activity, the first Chinese brand by the Festival Organizing Committee, Tianjin TV, the Chinese sports stars cheer for Beijing Olympics publicity co-sponsored groups, and other units . First China Brand Festival, Mr Ai Feng, "Chinese entrepreneurs magazine" President LIU Dong-hua, Wang General Brand China Industrial Alliance, this evening's title sponsor of the Far East Holding Group of China, Chairman Jiang Xipei common open spectrum Awards Ceremony . With the leadership of guest stars, actors, Olympic champion after another debut, Brand China Spectrum Award ---- 25 followed by a grand big brand companies announced. Successful examples of persistent exploration: Geely, Mengniu, Huaqi Information, Huiyuan, Bosideng The rapid rise of the great pioneers: Sina, Baidu, Tsinghua Tong Fang, Long Ping High-Tech, the strength of the sea real estate industry leaders: China Vanke, the United States, China Merchants Bank, Li Ning, Skyworth Scold the pride of China surprised the world: Lenovo, Haier, Ali Baba, Trinity Group, TCL Everlasting Chinese model: Tong Ren Tang, Quan Ju De, Qingdao Beer, FAW, Air Spectrum Gold Award for Brand China Gold Spectrum Award (professional) of Brand China Gold Spectrum Award (Professional Excellence )---- 10 brands of Chinese experts in the year (2006) Mr. Ye Mr. Ye, the chairman of marketing planning Zhu Tong, general manager of Shenzhen, the adoption of marketing planning Doo Doo Guang Guang, chief brand marketing plan All long road like Bo Beijing, chairman of marketing and management consulting firm Yu Mingyang Huazhong University of brand communications director of the Institute, Professor Jun Gao Mei Gao (China) Ltd Pu-PKU Management Consulting Co., Ltd. CEO Chi-square rounded Beijing Liu Ju, general manager of marketing consultants Lou Xiangpeng to media organizations in the 21st century, general manager of Fujian Universal Gu Xinhua, "Chinese famous brand" magazine, Brand China Gold Spectrum Award (10 years of professional )---- outstanding brands of Chinese institutions (2006) Beijing blue CIGNA Vision Marketing Communication Consultants Ltd. Consulting Group Bond brand design agencies were Marketing Management Consulting Co., Ltd. force Shanghai Alliance Zhida consulting agencies vertical marketing communications group, Han Wei Horizon Research Consultancy Group Co., Ltd. Beijing planning field strength Dark Horse Advertising Co., Ltd. Guangdong Province, Guangdong Advertising Co., Ltd. Brand China Gold Spectrum Award (Professional )---- excellent brand of Chinese experts in the year 100 (2006) Guze Yu Chen Dan Li, Feng Liang Liu Qiao Yuansheng war HE Xing-Guo Yang Yihe Marine Xiexiu Jun Xu Wenfeng Zhongjian Fu Li Yi Chau Li Hailong Zhou Tao Liu New Feng Fanzhong Tao Zhang Fasong Huangji Yi Chen Shangxi Zhaohui Feng Qi Bo has profound Zhengze Guo Zheng Jidong All Health and Safety Lan Zhao Feng Ni Wenping Song Chunning Sun Yan Gao Yuan Tan Changchun just LAU Wai Hung Chan Hing new Xu Qun Xu Haoran Jiming Cao Xiuhua mention the odd Weng Xiangdong Luo Qingqi Zhangbing Wu Chang-Qiao Chen Qirui Hefanglangwei Chengyanhexun He Yongguang Ting Li Bo Jiang Shaoxiong Jinguang Lin Kang Junxiang Lei Yongjun Li Guodong Liming Li Yu-Guo Li Li Guozhong from Liuqiu Hua Ouyang Pan Wenfu Pangya Hui Peng Xu Shiyan Wang Dehui know Wang Yifan Xie Peilun Xuguang Chong Bing Yang Ning Yang Yang, Fei Zhu Xi Huang perish Ye Jianhua Zhao Zeyuan in Li Su Tian-Bi Yujiang Mufeng Liang Guorong Lei Zheng Xinan Normal Lin Hui Wu Zijing Wrong knife steep Guang Chen Nan Fan Yunfeng Doo Mr. Ye Liu Ju Lou Xiangpeng Quyun Bo Wang Pu Yu Mingyang Zhang Xiaoping Zhu Mu Tong Road, long the whole Ho Gold Spectrum Award (Industry) of the 1, the annual top ten brands of Chinese home appliance industry (2006) Ningbo Co., Ltd. kitchen utensils, too Boss Industrial Group Co., Ltd. Hangzhou Guangdong Chigo Air Conditioning Co., Ltd. Shenzhen Skyworth-RGB Electronics Co., Ltd. Guangdong Galanz Group Co., Ltd. Wuxi Little Swan Company Limited Haier Group Corporation Konka Group Co., Ltd. Midea Group Co., Ltd. Zhuhai Gree Electric Appliance Co., Ltd. 2, China's beverage industry, the annual top ten brands (2006) Qingdao Laoshan Mineral Water Co., Ltd. Yi Bao Food & Beverage (Shenzhen) Co., Ltd. Tibet Glacier Mineral Water Co., Ltd. Beverage and Food Co., Ltd. Guangdong JDB Farmer Spring Co., Ltd. Beijing Huiyuan Beverage and Food Group Co., Ltd. Coconut Group Co., Ltd. Small foreigners Bio Dairy Group Co., Ltd. Hangzhou Wahaha Group Co., Ltd. Co., Ltd. Shanghai is widely and drinking water 3, the annual top ten brands in China transport sector (2006) Hainan Airlines Co., Ltd. China Ocean Shipping (Group) Corporation China International Marine Containers (Group) Co., Ltd. Qingdao Port (Group) Co., Ltd. Dalian Port Group Co., Ltd. China Shanghai Metro Operation Co., Ltd. Beijing ZJS Express Co., Ltd. China Railway Express Co., Ltd. China Post Logistics Co., Ltd. Air China 4, the Chinese daily chemical industry, the annual top ten brands (2006) NICE Group Jahwa United Co., Ltd. BONS of the Corporation Tony Lennon biochemical (Suzhou Industrial Park) Co., Ltd. JIANGSU LONGLIQI Biological Technology Co., Ltd. Cosmetics Co., Ltd. Guangzhou poem collection Guangzhou Blue Moon Industrial Co., Ltd. Nam Fung Industrial Corporation Ltd Open-meter Co., Ltd. Xi'an Zhongshan Kaida Fine Chemicals Co., Ltd. 5, the top ten brands of Chinese agricultural year (2006) Yuan Longping Tech Agriculture Co., Ltd. Seed Industry Group Co., Ltd. in Heilongjiang Great Northern Wilderness New Hope Group Great afternoon Farming Group Ltd Han Wei Enterprise Group Co., Ltd. Dalian Long Big Food Group Co., Ltd. Tong Wei Group Co., Ltd. Fuzhou large group of modern agriculture Taisho Group Co., Ltd. Beijing Shunxin Agriculture Co., Ltd.
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Equity securities
Brand - Brand is a general term for trade names and trademarks, which can be used to identify a seller and the seller of goods or services group in order to differentiate the product with the competitors.
cigarette