Recalling the past two years China's media industry development, industrial output value of scale within the industry, increase and composition are undergoing rapid change. Compared with traditional media, new media, the rapid growth of China's media industry structure brought new changes. From various sectors within the media industry, the increase in perspective, in addition to newspapers and periodicals issued two industries, other industries have different levels of output growth. In 2007 the output value of China's media industry is 481.1 billion yuan, up 13.6 percent over 2006.
In China, the media industry to gradually optimize the development environment, print media policy is relatively loose, radio and television media market access door to gradually start, expand new market opportunities began to appear, increasing scientific and technological content, the media industry is showing a strong trend of industrial development, shape the media industry has been formed, and the rapid development of media industry led or contributed to the development of related industries. From the perspective of the media capital of the Chinese media market-oriented reform process significantly faster, and the relevant national policies have begun to loosen, from strict control to the current restrictive access.
Chinese TV, Internet, mobile phone users, already the world's Internet users, the rapid growth in advertising revenue, the media is the fastest growing consumer goods. However, only the United States per capita advertising expenditure of 2% to 3%, prospects. China's new media users are mostly less than three years old, one quarter have a university degree or above. New media companies is two to three times the traditional media. 2007 China's online advertising market has exceeded 100 billion yuan, the annual increase is 75%. China's online advertising market is expected to show rapid growth momentum. The next three to five years, the rapid development of China's new media era.
Crisis triggered by U.S. sub-standard financial crisis is getting worse, abnormal turbulence in global financial markets, several major financial institutions from bankruptcy spread to national bankruptcy, the U.S. and global economic slowdown, not only affects the banking, real estate, retail, also gradually spread to as cultural industries and information service industry sub-class media industry. But the central emphasis on the development of the media industry, media industry in the next few years will surely triumph. |
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