The so-called corporate website, is the business networking on the World Wide Web and image promotion behavior. The difference, according to industry characteristics, and business establishment of the station and the main purpose of the different target groups, the corporate Web site can be roughly divided into: • Basic information type: mainly for customers, the industry or the general viewers, to introduce the company's basic information to help establish a corporate image based; are able to provide industry information, or knowledge and information. This type of site is also often compared to the image of the enterprise "web catalog". • E-type: mainly for suppliers, customers or their products (services), consumer groups, to provide some direct services to the enterprise business or transaction, or as a business service or transaction-based services; this site can be said that e-commerce is at an intermediate stage, industry characteristics and the depth of breadth of businesses to invest in the different degree of e-commerce may be in its relatively early from the service support, product list to the more advanced of which an online payment stage. The image of this type can usually referred to as "online xx enterprises." For example, online banking, online hotel. * Multi-media advertising model: the main customer-facing or enterprise products (services), consumer groups, to promote the company's core brand image or the main product (service) oriented. Purposes of this type in terms of actual performance or practices relative to general sites, like a print ad or TV ad, hence the "multi-media advertising" to refer to this type of site a little more closely. In practice, many sites often can not be simply classified as a certain type, whether it is the purpose of establishment of the station or the expression may cover two or more types; for this company website, can be the difference between these types divided into different parts, each part is basically considered to be a more comprehensive type of site. Note: Due to the special nature of Internet companies, where the Internet does not contain information provider or service provider's Web site. Bring corporate website. Many people think that to create a simple Web site with display properties on it. But often missed the point - marketing. In fact, a corporate website. The core point is how to use this site to promote or encourage enterprises to marketing. So as to realize the enterprise information management. Information industry has become the first large-scale industries, and ranks third in the world. This means that China's enterprise information has ushered in an unprecedented good time. The introduction of the fourth generation of smart Web site also provides a way for SMEs establishment of the station can be useful from the business point of view, on the site, "the overall planning, step by step", both to save costs, without affecting the enterprise application. This approach has now been accepted by the majority of small and medium enterprises, and gradually become the craze.
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The purpose of building corporate Web site
1, is conducive to enhance the corporate image 2, the company has a network of communication In China, people tend to be misunderstood on the Internet, that electronic mail is the Internet. We have seen many companies, e-mail address as a URL, and printed on the card. In fact, e-mail is just one of the most commonly used Internet, one of the simplest functions. The real content of the Internet lies in its rich content, almost all-encompassing. For an enterprise, its ability to communicate with the network logo is a company has its own independent website, not the e-mail. 3, can fully detailed description of the company and its products Website of a basic function, namely to a comprehensive, detailed description of the company and its products. In fact, the company can put any wanted people to know things into the URL, such as company profile, the company's plant, production facilities, research institutions, product appearance, function and use of methods, can be displayed on the Internet. 4, the realization of e-commerce functions For now, the website you can implement for your business e-commerce functionality. You can publish on the website: A real-time news system: Online WEB publishing company news and a variety of industry news, trends, schedules, etc.; B real-time quotation system (such as the transport sector): FCL, marine cargo, air quotes, trailers, quotes, express quote, online booking system (customer booking booking receiving → Booking → feedback), cargo tracking and tracing system; C-line download system: including online management, online publishing, etc.; D e-mall system: open house at their own online store; E Message board, online surveys, recruitment system, mailing list, BBS forums. 5, you can keep in close contact with customers 6, can establish business contacts with potential customers 7, can reduce the communication cost For many companies, the annual cost of communication, especially communication costs related to import and export, is a huge cost. Company web site is provided by a number of e-mail, can effectively reduce communication costs, this is a very real corporate website the benefits of (using e-mail communication is only the cost of local call cost). 8, customers can use the site feedback in a timely manner Customer is generally not positive feedback the company's own initiative. If the company in the design of site, dedicated to customers and the company added contact e-mail and spreadsheets, as extremely easy to use, relatively speaking, quite happy to use the general customers and companies to contact in this way. Therefore, the company can get a lot of customer comments and suggestions. -------------------------------------------------- -------------------------------------------------- ---------- Different types of site In general, we build the site into the business enterprise website construction, professional (industry) website building and website building three. Website Construction business accounted for the majority, is the most basic operations of Internet companies; professional (industry) company website or from many Internet companies professional network institutions or units to build and operate the network sector; personal website although most of the building network to complete their own fans, but there are some Internet companies to provide services for individuals Enterprise portal Enterprise information portal and an enterprise application using the same platform at the right time, right place, according to user permissions to provide the right information to the right users.
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