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水煮三国
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  不妨将三国看做竞争市场中的三类公司,一类是实力雄厚、产品占据市场半壁江山的大公司;一类是依据特色,固守一块市场,伺机扩张的中小型公司;还有一类是白手起家,迅速崛起的新兴企业。那么三国鼎立就是不同类型企业的管理者-曹操,孙权和刘备,运用适合自身发展的管理策略,搏击商海的故事。
管理三国志
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  一部“三国”,智者从中取功利,仁者从中看因果。何谓因果呢?在畅销书作家成君忆先生眼里,就是管理者与管理绩效之间的关联性。那一段风云变幻的战争故事,也因此可以被看做是一部传奇的管理学案例。
颠覆传统的品牌营销之作:爱情经济学
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  As the year to overturn the traditional narrative "boiled three", after years in the "economics of love" once again broke the familiar narrative. Nothing more than to open the book, from the beginning to read the recommended way better, in fact, you only need to read a dozen pages can decide immediately whether to swing by in the bed, so feel free to read, slowly reading materials. When you open the "economics of love" when the tour is both a waste of rush, but also losses. This alternative was voiced reading about 潘鑫莲 not complex, but shows like Suzhou gardens as a unique chic - step by step scenery everywhere melodious ...... hero Steven Caini by various experiences and decisions, refraction modern enterprise management all kinds of brand management errors and the pros and cons. Success in the hero brand management and marketing of the self, the work reflects the brand marketing as an important enterprise management, enterprise management challenge role to play and need to face. Pan Pan Caini renamed after ......
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