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百度高管爆料内幕:央视收了我们4000万(图) 凯迪网络
hepingdao
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Joined: 25 May 2006
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PostPosted: 2009-05-01 18:26:40    Post subject: 百度高管爆料内幕:央视收了我们4000万(图) 凯迪网络 Reply with quote
百度首席财务官(CFO) 李昕晢近日不慎爆出百度春晚内幕：在百度《2009年第一季度财报电话会议》上， 李昕晢确认 ，就央视春晚李彦宏露脸一事，百度向CCTV赞助了4000W，以下是对话实录：

高盛分析师詹姆斯8226;米歇尔(James Mitchell)：第一季度你们向CCTV“赞助”了4000万元，这些支出是否计入总务和行政支出？还有你们是如何开展中小企业对凤巢的信任计划的？

李昕晢：上个季度，我们发布的预期就包括了人民币4000万元的营销相关支出，这些支出绝大部分用于CCTV。第一季度总务和行政支出主要与员工和正常活动有关。

事件背景：08年下半年，百度因虚假医药广告事件被CCTV连续曝光，引起社会的上的强烈声讨，招致网友们的口诛笔伐，百度股价大跌26%，至今讨伐百度之声仍不绝于耳。百度在CCTV曝光后迅速迎合央视，百度CEO李彦宏在央视春晚上更是频繁露面，软广告也是穿插整个春晚。

据统计，李彦宏在春晚当日共露脸8次，计500万每次，好大的一张脸啊。


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