Events: Survey Kindle share devoured by iPad
| Event Details:
Beijing Sohu IT News] [December 1, according to foreign media reports, Apple iPad continued strong sales in the e-reader market has narrowed the gap with the Amazon Kindle.
Tuesday, market research firm ChangeWave survey on e-book users, 2800 already have electronic reader audience, 47 percent of respondents said has an Amazon Kindle, as Apple iPad continue to gain market share, Kindle lead is rapidly declining.
In November, iPad in the e-reader market share from 16% in August increased to 32%. Meanwhile, Amazon shares fell from 62% to 47%.
The survey also found that, iPad user satisfaction, higher customer satisfaction than the Kindle. IPad users interviewed expressed great satisfaction with the proportion of 75%; and Kindle this proportion was 54%.
Apple get potential buyers in the area also has a huge advantage. ChangeWave survey shows that in the next 90 days, customers purchase electronic readers, 42% of customers want to buy iPad, _select_ the Amazon Kindle the ratio of 33%.
E-reader market itself is growing, all the respondents, 5% of the respondents said that in the next 90 days "very likely" to buy electronic reader; 10% of respondents said the next three months "may "Buy an electronic reader.
ChangeWave iPad listing in March this year before the survey, because Apple released the iPad Touch screen tablet PC, consumer interest in the Kindle has been greatly reduced. ChangeWave was predicted, iPad's main purpose will be to read books, magazines and newspapers, a recent survey also confirmed the original prediction. (Bamboo)
(Editor: Hu Tao) |
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