yuèdòulè nī · mò bó niè Renée Mauborgnezài百家争鸣dezuòpǐn!!! | |||
勒妮·莫博涅lè nī · mò bó niè shì 'ōu zhōu gōng shāng guǎn lǐ xué yuàn de jié chū xué zhě， zhàn lüè hé guǎn lǐ xué jiào shòu。 tā yě shì shì jiè jīng jì lùn tán de huì yuán。
jīn hé mò bó niè zuò wéi hé zuò huǒ bàn， zài《 guǎn lǐ xué huì qī kān》、《 guǎn lǐ kē xué》、《 zǔ zhì kē xué》、《 zhàn lüè guǎn lǐ qī kān》、《 xíng zhèng guǎn lǐ xué jì kān》、《 guó jì shāng yè yán jiū qī kān》、《 hā fó shāng yè píng lùn》、《 sī lóng guǎn lǐ píng lùn》 děng zhuān yè qī kān shàng gòng tóng fā biǎo liǎo wéi shù zhòng duō de yòu guān zhàn lüè hé kuà guó gōng sī guǎn lǐ de wén zhāng。 tā men zài《 hā fó shāng yè píng lùn》 shàng fā biǎo de wén zhāng chéng wéi quán qiú chàng xiāo wén zhāng， xiān hòu chóngyìn liǎo 50 wàn fèn。 tā men hái wéi《 jīn róng shí bào》、《 huá 'ěr jiē rì bào》、《 huá 'ěr jiē rì bào 'ōu zhōu bǎn》、《 yà zhōu huá 'ěr jiē rì bào》、《 niǔ yuē shí bào》、《 nán huá zǎo bào》 děng bào zhǐ zhuàn xiě wén zhāng。 tā men céng huò dé yóu guó jì shāng yè xué huì hé 'āi 'ěr dé lǐ qí · hǎi 'ēn sī jì niàn jī jīn bān fā de 'āi 'ěr dé lǐ qí · hǎi 'ēn sī jiǎng， yǐ biǎo zhāng tā men zài guó jì shāng yè lǐng yù de zuì jiā yuán chuàng xìng lùn wén。 jīn jiào shòu hé mò bó niè jiào shòu dōushì jià zhí chuàng xīn wǎng luò (ValueInnovationNetwork， VIN) de dì zào zhě， zhè gè wǎng luò shì yóu jià zhí chuàng xīn xì liè gǎn niàn de shí jiàn zhě zǔ chéng de quán qiú shè tuán。 tā men yě shì shè zài xīn jiā pō de jià zhí chuàng xīn xíng dòng kù (ValueInnovationActionTank， VIAT) de dǒng shì huì chéng yuán。
lè nī · mò bó niè de xué shù yán jiū hé gòng xiàn
lè nī · mò bó niè céng duì shāng yè cè lüè hé guǎn lǐ duō guó qǐ yè fā biǎo guò xǔ duō wén zhāng， sǎnjiàn yú《 guǎn lǐ xué yuàn qī kān》、《 guǎn lǐ kē xué》、《 zǔ zhì kē xué》、《 cè lüè guǎn lǐ qī kān》、《 xíng zhèng guǎn lǐ xué jì kān》、《 guó jì shāng yè yán jiū qī kān》、《 hā fó shāng yè píng lùn》、《 shǐ lóng guǎn lǐ píng lùn》 hé qí tā kān wù。 tā zài《 hā fó shāng yè píng lùn》 fā biǎo de wén zhāng céng jí jié chéng shū， chàng xiāo quán qiú， xiāo shòu yú wǔ shí wàn cè。 mò bó gé ní jiào shòu yě gōng gǎo gěi《 jīn róng shí bào》、《 huá 'ěr jiē rì bào》、《 ōu zhōu huá 'ěr jiē rì bào》、《 niǔ yuē shí bào》 hé qí tā bào kān。 tā de yán jiū céng huò xǔ duō bào kān tè bié bào dǎo， bāo kuò《 jīng jì xué rén》 (Economist)、《 cè lüè yǔ qǐ yè》 (Strategy+Business)、《 lún dūn tài wù shì bào》、 dé guó《 jīng jì zhōu kān》 (Wirtschaftswoche)、《 gōng shāng xié jìn huì》、 fǎ guó《 kuò zhǎn shāng yè zhōu kān》 (L'Expansion)、 dān mài《 Borsen》 bào、 ruì diǎn《 SvenskaDagbladet》 bào、《 ào zhōu jīn róng píng lùn》、 xiāng gǎng《 nán huá zǎo bào》、《 nán fēi zhōu rì shí bào》、《 xīn jiā pō hǎi xiá shí bào》、 dé guó《 Handelsblatt》 bào děng děng。
mò bó gé ní jiào shòu céng huò guó jì shāng xué yuàn hé 'ài dé ruì jí ‧ hǎi 'ēn sī guó jì shāng yè jì niàn xìn tuō zǔ zhì duì guó jì qǐ yè jiè zuì jiā yuán chuàng bào gào bān fā de 'ài dé ruì jí · hǎi 'ēn sī jiǎng。
lán hǎi zhàn lüè lǐ lùn de tí chū
W. qián . jīn (W.ChanKim) yǔ lè nī · mò bó niè (ReneeMauborgne) zé rèn wéi shì chǎng huán jìng yǐ rán fā shēng jù dà gǎi biàn， tè bié shì bàn suí zhe jìng zhēng yán zhòng tóng zhì huà， shì chǎng rì yì yōng jǐ， yǐ jí lì jī shì chǎng bù duàn xiāo shī， yǐ sān dà jī běn zhàn lüè wéi zhù tǐ de hóng hǎi zhàn lüè (RedOceanStrategy) suī zé yǐ rán shí fēn zhòng yào， dàn shì yǐ jīng bù zú yǐ bāng zhù qǐ yè qǔ dé liáng hǎo yè jì， wéi chí shàng chéng biǎo xiàn。 wǒ men bì xū chāo yuè jìng zhēng， kāi chuàng lán hǎi， zài hóng hǎi hé lán hǎi zhī jiān chuàng zào yī zhǒng xīn de píng héng。
hóng hǎi zhàn lüè guān zhù de shì zài xiàn cún shì chǎng kōng jiān nèi rú hé zhàn shèng jìng zhēng duì shǒu， tā shì shì chǎng jìng zhēng cè lüè。 ér lán hǎi zhàn lüè (BlueOceanStrategy) guān zhù de zé shì rú hé tōng guò jià zhí chuàng xīn (ValueInnovation)， tuō lí yǐ yòu de shì chǎng biān jiè， chuàng zào huò fā xiàn xīn xū qiú， cóng 'ér chāo yuè jìng zhēng ( shū zhōng yòng de shì “ shuǎi tuō ” èr zì， bù zhī yuán wén wèihé？ )， bì miǎn zài chā yì huà yǔ dī chéng běn zhī jiān qǔshě。 tā shì shì chǎng chuàng zào cè lüè。
dāng rán， shí shī lán hǎi zhàn lüè yuǎn fēi zhǐ shì gǎi biàn guān niàn zhè me jiǎn dān。 shì shí shàng， W. qián . jīn (W.ChanKim) yǔ lè nī · mò bó niè (ReneeMauborgne) yě chéng rèn lán hǎi suī rán shì yī gè xīn míng cí， dàn bìng fēi shénme xīn shì wù。 xiàn shí zhōng yǐ yòu xǔ duō chéng gōng de lán hǎi zhàn lüè shí jiàn zhě， zhǐ shì bìng wèi xíng chéng xì tǒng de cāo zuò gōng jù yǔ fēn xī kuàng jià， dài yòu xǔ duō bù què dìng xìng yǔ fēng xiǎn， cóng 'ér bùwèi dà duō shù qǐ yè suǒ cǎi yòng。 ér yǔ cǐ tóng shí， duì yú hóng hǎi zhàn lüè， què yòu zhe xǔ duō chéng shú de lǐ lùn yǔ shí jiàn kě gōng zhǐ dǎo qǐ yè cǎi qǔ xíng dòng。
wèicǐ， tā men zài chàng xiāo shū《 lán hǎi zhàn lüè》 (BlueOceanStrategy:howtocreateuncontestedmarketspaceandmakethecompetitionirrelevant) zhōng yóu wéi guān zhù cāo zuò céng miàn， tí chū liǎo zhàn lüè zhì dìng 4 yuán zé， yì jí chóngjiàn shì chǎng biān jiè、 zhù zhòng quán jú 'ér fēi shù zì、 chāo yuè xiàn yòu xū qiú、 zūn xún hé lǐ de zhàn lüè shùn xù， yǐ jí zhàn lüè zhí xíng 2 yuán zé， yì jí kè fú guān jiàn zǔ zhì zhàng 'ài、 jiāng zhàn lüè zhí xíng jiàn chéng zhàn lüè de yī bù fēn， gòng tóng zhì lì yú jià zhí chuàng xīn。
W. qián . jīn (W.ChanKim) yǔ lè nī · mò bó niè (ReneeMauborgne) zài fēn xī liǎo dà liàng kāi chuàng lán hǎi de shí jiàn zhī hòu， fā xiàn liǎo chóngjiàn shì chǎng biān jiè de liù tiáo lù jìng kuàng jià： kuà yuè tā zé（ zhù yì： fēi tì dài） chǎn yè、 kuà yuè zhàn lüè jí tuán、 kuà yuè mǎi fāng liàn、 kuà yuè hù bǔ xìng chǎn pǐn hé fú wù xiàng mù、 kuà yuè zhēn duì mài fāng de gōng néng yǔ qíng gǎn dǎo xiàng、 kuà yuè shí jiān， cóng chǎn yè、 zhàn lüè jí tuán、 mǎi fāng qún tǐ、 chǎn pǐn huò fú wù fàn wéi、 gōng néng - qíng gǎn dǎo xiàng yǐ jí shí jiān liù gè jiǎo dù duì chuán tǒng sī wéi yú yǐ diān fù yǔ chuàng xīn。 xiàn yòu de dà duō shù qǐ yè què shēn xiàn yǔ zhī xiāng fǎn de liù dà chuán tǒng jiǎ shè zhī zhōng： (1) rén yún yì yún dì wéi chǎn yè dìng jiè， bìng zhì lì yú chéng wéi qí zhōng zuì jiā； (2) jú xiàn yú suǒ wèi de zhàn lüè jí tuán kuàng jià； (3) zhǐ guān zhù dān yī de mǎi fāng qún tǐ， huò zhě shì gòu mǎi zhě， huò zhě shì shǐ yòng zhě， huò zhě shì jué cè yǐng xiǎng zhě； (4) yǐ yǔ duì shǒu xiāng tóng de fāng shì wéi chǎn yè zhōng de chǎn pǐn huò fú wù dìng yì； (5) jiē shòu chǎn yè nèi xiàn yòu de chǎn pǐn gōng néng huò qíng gǎn dǎo xiàng； (6) zhǐ guān zhù xiàn jiē duàn de jìng zhēng wēi xié。
suí zhe qǐ yè jiān duì kàng jiā jù， zǒng gōngjǐ chāo guò xū qiú， xuè xīng de jìng zhēng kāi shǐ liǎo， lán hǎi jí jiāng biàn hóng。 dāng jìng zhēng duì shǒu de jià zhí qū xiàn qū xiàng yǔ nǐ de chónghé shí， nǐ jiù yīnggāi kāi shǐ xún qiú yòu yī cì jià zhí chuàng xīn， lái kāi chuàng yī piàn xīn de lán hǎi。 yīn cǐ， tōng guò zài zhàn lüè bù jú tú shàng huì zhì nǐ de jià zhí qū xiàn， bìng gé yī duàn shí jiān jiù chóngxīn huì zhì jìng zhēng duì shǒu de jià zhí qū xiàn， yǔ nǐ zì shēn de jià zhí qū xiàn bǐ jiào， nǐ jiù néng zhí guān dì kàn dào mó fǎng de jìn zhǎn chéng dù， jià zhí qū xiàn xiāng jìn de chéng dù， yǐ jí nǐ de lán hǎi yǐ jīng biàn dé yòu duō hóng liǎo。
lán hǎi hé hóng hǎi yī xiàng shì gòng cún de， xiàn shí qíng kuàng yào qiú qǐ yè zài hóng hǎi hé lán hǎi zhōng dōuyào qǔ dé chéng gōng， liǎng zhǒng zhàn lüè dōuyào zhǎng wò。 duì yú rú hé zài hóng hǎi zhōng jìng zhēng， qǐ yè yǐ jīng shí fēn shú xī， tā men xū yào xué xí de zé shì rú hé shuǎi tuō jìng zhēng。 suǒ wèi shuǎi tuō jìng zhēng， jué fēi táo bì huò rào kāi jìng zhēng， ér shì yào chāo yuè zhēng duó shì chǎng fèn 'é de jìng jiè qù kāi chuàng lán hǎi， chóngjiàn shì chǎng jí zhòng sù yóu xì guī zé。 lán hǎi zhàn lüè de lǐ lùn yǔ gōng jù de kāi fā， jiù shì yào shǐ lán hǎi zhàn lüè de zhì dìng hé zhí xíng biàn dé xiàng zài yǐ zhī shì chǎng kōng jiān de hóng hǎi zhōng jìng zhēng yī yàng de xì tǒng huà， qiě yì yú shí jiàn。
Mauborgne is a Fellow of the World Economic Forum. Her Harvard Business Review articles, co-authored with W. Chan Kim, are worldwide bestsellers and have sold over half a million reprints. Their Value Innovation and Fair Process articles were selected as among the best classic articles ever published in Harvard Business Review. They have co-authored articles in The Wall Street Journal, The Wall Street Journal Europe, The New York Times and The Financial Times amongst others.
Mauborgne has published numerous articles on strategy and managing the multinational which can be found in: Academy of Management Journal, Management Science, Organization Science, Strategic Management Journal, Administrative Science Quarterly, Journal of International Business Studies, Harvard Business Review, Sloan Management Review and others. She is the co-author of Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Harvard Business School Press, 2005). Blue Ocean Strategy has become an "International Bestseller," after reaching the "Wall Street Journal Bestseller," "BusinessWeek Bestseller," and "National (American) Bestseller" status. It sold over one million copies in the first year and is being published in 41 languages, breaking HBSP's historical record of most foreign language translations ever achieved. Blue Ocean Strategy won the Best Business Book of 2005 Prize at the Frankfurt Book Fair. It was also selected as the number one Strategy Book of 2005 by Strategy + Business, Booz Allen & Hamilton's leading business magazine, and as a Top Ten Business Book of 2005 by Amazon.com.
Mauborgne is a winner of the Eldridge Haynes Prize, awarded by the Academy of International Business and the Eldridge Haynes Memorial Trust of Business International, for the best original paper in the field of international business. Thinkers 50, the global ranking of management gurus, places Mauborgne among the top ten most influential thinkers in 2007. She was also selected as the highest placed woman on Thinkers 50, and was named along with her colleague W. Chan Kim as "the number one gurus of the future" by L'Expansion. The Sunday Times (London) called them "two of Europe's brightest business thinkers. Kim and Mauborgne provide a sizeable challenge to the way managers think about and practice strategy." The Observer called Kim and Mauborgne, "the next big gurus to hit the business world." She won the 2007 Asia Brand Leadership Award.
Mauborgne co-founded the Blue Ocean Strategy Network (BOSN), a global community of practice on the Blue Ocean Strategy family of concepts that they created. BOSN embraces academics, consultants, executives, and government officers